Daniel Sakti Perdana Tampubolon

Experience

• 

  PT Metra-Net

  Oct 2016 - Dec 2016

  Web Programmer Intern
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  PT Artina Digitama Internusa (polismart.id)

  Jan 2018 - Mar 2018

  Web Programmer Intern
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  Sikumis.com

  Apr 2018 - Sept 2018

  Software Developer
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  PT Nuon Digital Indonesia

  Feb 2019 - Sept 2024

  - Lead the development of a brand communication strategy to increase awareness and engagement of Langit Musik platform users, resulting in a 20% increase in user engagement.- Create, manage and optimise campaign flowcharts using Netcore, amplifying communication effectiveness through relevant notifications and nudges.- Analysed NPS (Net Promoter Score) data to identify trends, patterns and user sentiment, providing important insights for product and communication improvements.- Collaborate closely with marketing, product and development teams to create an integrated digital communications strategy, supporting new feature launches and promotional campaigns.- Measure campaign effectiveness through detailed data analysis and provide strategic recommendations to improve communications ROI.- Successfully increased brand awareness and engagement on social media through creative content, optimising user interaction. Show less - Create innovative flow charts for Langit Musik app and Indonesia Music Awards 2023 Programme, ensuring intuitive and efficient design and flow.- Oversee the software testing process with IT and QA teams, ensuring that the final product meets the needs and expectations of end users.- Analysing trends, patterns and sentiments from user comments through NPS surveys, providing valuable insights for product development and marketing strategies.- Interact directly with customers and business partners to understand their needs and expectations of the brand, building strong and strategic relationships. Show less - Contributed to the development of Langit Musik app, including designing and implementing new features in line with user needs and market trends, increasing the app's rating on Play Store.- Work closely with design, development and QA teams to ensure the development of high quality products with timely release cycles.- Oversaw product testing and iteration process to ensure optimal performance and minimise bugs, achieving up to 15% error reduction.- Developed flowcharts for large projects such as Indonesia Music Awards 2022, supporting smooth operations and product innovation.- Analyse user data to optimise application performance and provide actionable insights for product improvement. Show less - Played a key role in the development of Langit Musik application, including the design, development, and integration of new features that enhance user satisfaction.- Perform comprehensive unit and integration testing to ensure application functionality and reduce product downtime.- Collaborate with the marketing team to support promotional strategies through the development of features that match campaign needs.- Manage user interface (UI) development and improve user experience (UX) based on data analysis and user feedback. Show less

  • Brand Communication Specialist

    Oct 2023 - Sept 2024

  • Brand Commercial Specialist

    Feb 2023 - Sept 2023

  • Product Development Specialist

    Sept 2021 - Feb 2023

  • Staff Web Developer

    Feb 2019 - Aug 2021