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Agatha Wu

Agatha Wu

Followers of Agatha Wu463 followers
location of Agatha WuGreater Toronto Area, Canada

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  • Timeline

  • About me

    Lifecycle Marketing @ Maple 🍁 | Growth Marketing

  • Education

    • The Hong Kong Polytechnic University

      2016 - 2017
      Master of Arts - MA English Language and Literature, General

    • University of Warwick

      2014 - 2014
      English Language and Literature, General

    • The Open University of Hong Kong

      2012 - 2016
      Bachelor of Arts - BA English Language Studies

      2015 Dean's List2016 Outstanding Student, Dean’s List

  • Experience

    • GOGOX (Formerly GOGOVAN)

      Feb 2014 - Mar 2022

      Planned,optimised and automated customer lifecycle campaigns, retention and acquisition campaigns- Lead the Referral campaign for Hong Kong, Singapore & Vietnam, and manage the workflow from scratch - Featured by Braze and Campaign Asia - Referral Programme lowered CPI by up to 63% to increase our customer base- Initiate 2 months trial Loyalty programme and handled the technical setup through Braze- Users’ stickiness improved by 20% compared with before the campaign launched - Carry out A/B Testing consistently on global campaigns to optimise effectiveness- Proactively work with data team on post-campaign or uplift analysis- Overseed efforts to performance measurements and shared best practices to regional marketers- Develop market surveys and analyses to support decision marking related to acquisition + retention initiatives Show less

      • Senior Content & CRM Marketing Specialist, Growth Marketing

        Oct 2019 - Mar 2022

      • Content & CRM Marketing Specialist, Growth Marketing

        Apr 2019 - Sept 2019

      • Content Marketer

        Aug 2017 - Mar 2019

      • Product Associate (Part Time)

        Aug 2016 - Aug 2017

      • Customer Service Associate (Part-Time)

        Feb 2014 - Aug 2016

    • Crypto.com

      Mar 2022 - Aug 2022
      Senior CRM Specialist (Growth)

      Responsible for the product - Exchange trading platform (App & Web)Working cross-functionally to drive Engagement & Retention strategies, and executing on initiatives that will maintain users' growth and stickiness. - Plan, draft, setup and execute all regular campaigns and automated flows across all CRM touchpoints (Eg, Email, Web & App Push notification, In-app & in-browser messages) through Braze- Develop user segmentation strategies that tap into the personlised customer lifecycle journey- Carry out A/B testing and multivariate tests consistently to fine-tune CRM strategies (examples include messages, campaign flows and segmentation)- Leverage data to understand users’ behaviour, drive users’ growth and improve stickiness Show less

    • Bowtie Life Insurance Company

      Sept 2022 - Sept 2023
      Senior Executive, B2B Marketing

      Responsible for Group Medical Insurance & Benefits- Lead Generation | Digital Marketing | Content Development | CRM

    • Maple (getmaple.ca)

      May 2024 - now
      Lifecycle Marketing Specialist

  • Licenses & Certifications