Joo Fen Lee

Experience

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  Next Trend Publication Sdn Bhd

  Sept 2010 - May 2014

  Senior Lifestyle Writer

  • Undertook an array of editorial tasks, including: • brainstorming magazine content, • arranging and conducting interviews, • arranging cover shoots, • attending media functions, • writing, editing, translating, copy editing and proof reading.• Developed creative ideas for the magazine content.• Supervised and provided guidance to junior colleagues and interns.• Maintained good relationship with PR agencies/clients.

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  Hatten Group Sdn Bhd

  Nov 2014 - May 2017

  • Develop and execute plans for company internal and external events, property launches, sales galleries and ad-hoc events.• Plan and manage budget for every event.• Manage the branding and image of the company.• Responsible for marketing collaterals (brochures, flyers, etc.), work closely with designers.• Responsible for corporate videos, newsletter, yearly calendar & diary, corporate gift, etc.• Develop speeches, profiles, press release (Chinese), corporate profiles, translation (English, Chinese), etc.• Develop and execute corporate Social Responsibility (CSR) Campaign, collaborate with NGO (UNICEF, etc.)• Build and maintain positive relationships with suppliers, media, local council, tourism Melaka & Malaysia for campaigns / events.• Responsible for publicity, include pre and post events. Show less • Managed advertising and promotions for 3 malls: - Dataran Pahlawan Melaka Megamall - Hatten Square - Terminal Pahlawan• Managed advertising and promotion space to generate more revenue.• Assisted in planning and executing campaigns and ad-hoc events.• Planned and managed budget for every campaigns and events.• Responsible for marketing collaterals (flyers, newsletter, etc.), worked closely with designers.• Built effective relationship with tenants, media, event organizers and suppliers.• Responsible for publicity, include pre and post events.• Monitored news on mall’s events, tenant and retail industry on a daily basis. Show less

  • Executive, Group Corporate Communications

    Jun 2015 - May 2017

  • Advertising & Promotions Executive

    Nov 2014 - Jun 2015
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  Titijaya Asset Sdn. Bhd.

  Sept 2017 - Apr 2018

  Senior Executive

  • Prepare concept proposal and budget for promotional campaign. (Go Green Campaign, Parents’ Days Campaign, etc)• Develop and plan promotional activity within the approved budget.• Develop and manage the productions of events’ marketing collateral.• Manage advertising and promotion space to generate more revenue and to assist tenants to get more exposure.• Manage website and social media account. (ie. Facebook, Instagram).

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  Rezt 'n Relax Interior

  Aug 2018 - Jan 2019

  Business Relationship Officer

  • Arranging meetings with agents and carrying out product demonstrations • Creating informative presentations, presenting and delivering information to potential agents at agents’ meeting, exhibits and conferences • Develop and maintaining a good agents’ relationship with existing and potential agents • Creating and maintaining a list/database of prospect agents • Generating business leads and following on sales opportunities • Participate actively and inviting agents to various events and campaigns to build relationships • Perform other ad-hoc duties when assigned Show less

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  INTI International University & Colleges

  Aug 2019 - May 2023

  Executive II , International Office Admission & Visa

  Visa application• Work closely with student and related stakeholder, i.e. faculties, Office of Admission & Records, finance, etc with regards to visa application / renewal related matter.• Verify and submit visa application documents to EMGS. • Monitor and keep tracking on the visa application process in EMGS / Immigration until VAL is received from Immigration.KDN licences renewal• Coordinate & liaise with Government Liaison Office, Registry, Office of Admission & Record on International students’ data compilation & overview.• Ensure all students leaving the program/exiting the country/taking academic hiatus provided proper documentation which is integral for KDN audit. • Main driver for department’s KDN documentation compilation, i.e quarterly data submission to Ministry of Higher Education submission.One Stop Center Services• Front counter student liaison duties to attend to all visa related walk-in enquires.• Mediator and liaison person between International Students & Faculty, Finance, Office of Admission & Records, Accommodation Office, Student Services Department.Key Liaison Role• Key liaison person with China Team and parents for new and existing students related issue.• Supporting for new international students’ admission & visa applications matters.• Liaise with Sales team with regards to new International Students’ arrival, fees & enrolment related matter. Show less

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  AEON Credit Service (M) Berhad

  Jun 2023 - now

  Assitant Manager, Business Process & Compliance