Shashwat Singh

Experience

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  PepsiCo

  Apr 2009 - Jul 2009

  Summer Trainee
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  Union Bank of India

  Aug 2010 - Apr 2012

  Assistant Manager - Marketing ( Channel Management Cell )

  Area of Exposure/Expertise: Handling sales & marketing of alternate delivery channel products such as POS terminals, Credit Card,Debit Card, e-Banking, SMS Banking, Mobile Banking,ecommerce Payment Gateway, Gift Cards, etc. Manage uptime of about 58 ATM machines, ATM site audits of each and every ATM, installation of new ATMs, average ATM hits per day in the region and their reconciliation. Handling KYC norms and due diligence for NOKIA MONEY (Joint venture between Nokia and Union Bank of India) , for entire region. Being a part of a public sector unit possess knowledge on diverse range of investment products including Insurance, Mutual Funds, Bonds, Fixed Deposit etc Extensive working knowledge on FINACLE, a Core Banking Solution product developed by Infosys. Ensuring effective marketing of various products and creating awareness about the advantages of electronic funds transfer such as RTGS , NEFT and ecommerce Payment Gateway amongst customers. Organizing CASA campaigns, Debit card campaigns as well as other promotional campaigns across the region to improve sale. Resolving queries and complaints related to alternate delivery channel products in the region. Implementing sales programs/strategies to improve the product awareness in markets by brand building and market development efforts. Handling sales promotional activities as a part of brand building & market development effort through promotional schemes/offers. Closely work with the vendor to ensure zero downtime of ATM’s due to cash out, consumables and cash jams. Ensuring continuous interaction with the customers to make sure that area of concern can be worked upon for improved service levels. Coordinate with branches for customer complaints / requests for ‘incorrect amount dispensed’ for faster resolution. Show less

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  Airtel

  Apr 2012 - May 2013

  Zonal mCommerce Manager

  Looking after Sales , Marketing and Distribution network of Airtel Money in Vadodara Zone , Gujrat.Area of Exposure/Expertise:•Accountable for the Expansion of airtel money outlets, attracting, training and retaining the right kind of outlets, acquisition of Power wallets, Active user base, Transaction volumes – money transfers (P2P & P2B) and mCommerce Revenues.•Implementing zone-specific marketing schemes and displaying product collateral at retailers and merchants.•Ensuring timely settlement of channel payouts and also tracking channel viability.•Establishing and maintaining healthy business relations with Airtel Money customers, enhancing customer satisfaction matrices by achieving delivery & service quality norms.•Delivering Correct and Complete Product Information to retailers and merchants in order to avoid unfair trade practice.•Involved in ensuring compliance of KYC policies for Airtel Money.•Liaisoning with ZSMs, TMs and FSEs in the zone also raising issues affecting zone to concerned Circle members.•Instrumental in identifying synergy opportunities with zonal teams of mobility, telemedia and DTH.•Driving key strategic initiatives while identifying and developing new business acquisition opportunities in order to deepen market penetration.•Collaborating with cross-functional teams to analyze market requirements and providing direction to the teams for accomplishment of the business goals.•Creating and maintaining a good environment and team spirit within the business by effective communication motivation, mentoring and delegation skills.•Involved in the launch of Bharti Walmart in Anand (Gujarat). Skilfully promoting Airtel Money as source of payment with Bharti Walmart among Resellers/HoReCa. Show less

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  Philips

  May 2013 - Sept 2014

  Assistant Manager

  •Responsible for an annual turnover of INR 72.71 Million from Navi Mumbai.•Expertise in making channel corrections, imparting DSP-related training programs and spear heading market mapping activities•Effectively lead and managed a channel partner field sales team across both urban and semi-urban markets.•Constantly ensure complete implementation of secondary market schemes and redistribution prices.•Ensure constant availability of the company’s wide product portfolio and POP materials at retailer points.•Meticulously tracks and analyses channel partner-wise performance based on primary and secondary sales figures. •Prepares monthly market intelligence reports, information pertaining to competitor’s network schemes, promotional activities, new product launches, and product performance feedback and submits these to the Branch Office.•Constantly involved with different business development activities aimed at increasing the business profitability. •Creating and maintaining a good environment and team spirit within the business by effective communication motivation, mentoring and delegation skills. Show less

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  SURYA Roshni Ltd.

  Mar 2015 - Dec 2015

  Area Manager

  Looking after Sales , Marketing and Distribution network of Consumer Luminaires and LED portfolio in Central Uttar Pradesh Zone .