Farida Bakhri

Experience

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  Bank Respublika OJSC

  May 2011 - Jan 2013

  Customer Service Officer

  • Identify customers, validate and cash checks• Process cash withdrawals• Perform services for customers such as ordering bank cards and checks• Receive and verify loan payments• Record all transactions promptly, accurately and in compliance with bank procedures• Answer inquiries regarding checking and savings accounts and other bank related products• Initiate and open new accounts• Explain, advise on and promote bank products and services to customers• Ensure compliance with all internal controls and established policies and procedures Show less

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  Starcom

  Jan 2013 - Jan 2014

  Communication Planner for Procter & Gamble Caucasus

  • Preparing reports using source/primary data• Preparing competitor’s activities reports• Preparing and controlling media activities for all mediums• Strategic holistic support development for Caucasus• Recommendations development - for effective non-TV and TV activities according to Consumer & brand understanding and close cooperation with Brand groups• Communication and negotiations with TV channels, magazine/radio/digital suppliers• Annual and quarterly brand updates participation• Controlling current advertising projects• Daily support of the client• Annual communication reviews preparing for Caucasus countries and presenting them to Marketing Operation Team leaders from Azerbaijan and Kazakhstan• Strategic holistic support development for Caucasus for initiatives/launches using research data and network experiences Show less

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  Havas Media Azerbaijan

  Dec 2013 - Jun 2017

  Media Manager

  • Provide media performance analysis upon client briefs/data. Understand client's business goals and requirements; develop approaches tailored to its needs.• Preparing competitor’s activities reports• Analyzing campaign performance and recommend necessary optimizations• Researches market and consumer trends, case studies and best practices that could enrich the clients’ proposal• Communication and negotiations with TV channels, magazine/radio/digital suppliers• Coordinate with teams and vendors in order to keep the project moving forward after the client has approved the brief• Controlling current advertising projects• Daily support of the client• Accurate and timely entry of invoices into accounting system Show less

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  Havas

  Jun 2017 - Feb 2019

  Digital Manager

  • Consult with clients to understand and create Digital and Social Marketing objectives• Develop and map out client Social Media content and calendars• Develop, execute, and present Digital and Social Media Marketing plans from inception to completion• Build, curate, and grow Social Media communities• Troubleshoot campaign delivery issues and correct any under/over delivery•Regularly track and get insights into competitors' strategies• Manage communication platforms including Facebook Ads Manager, Google AdWords•Identifies and works with influencers• Execute, manage and optimize paid digital campaigns across a variety of platforms using native and third-party tools. •Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.• Work directly with client to ensure campaign execution and performance meet their standards.•Creating client reports and support with insights•Complete monthly billing/invoicing inputs for each project Show less

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  ATL Tech

  Feb 2019 - Apr 2020

  Developing, managing and optimizing all digital advertising campaigns (Google Ads, Facebook, Instagram, LinkedIn etc);Analyze, review, and report on effectiveness of campaigns in an effort to maximize results;Establish/Maintain social media presence across all digital channels;Support the Marketing team in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales initiatives, setting objectives, planning and organizing promotional presentations and proposals, and updating calendars; Demonstrate a commitment to the technology industry staying educated on the new regulations, product solutions changes, innovations and trends; Providing recommendations and execute/manage strategies for the website content development in coordination with SEO goals;Track and analyze website traffic flow and provide regular internal reports; Make decisions backed by research and data; Contact, interview third party graphic designers/videographers, web designers to create unique and engaging content; Coordinate with teams and vendors in order to keep the project moving forward after the client has approved the brief; Controlling current advertising projects;Reporting & Measurements;Knowledge Enhancement & Sharing Show less

  • Digital Marketing Manager

    Nov 2019 - Apr 2020

  • Digital Marketing Specialist

    Feb 2019 - Nov 2019
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  Azercosmos

  Mar 2020 - Apr 2021

  CRM and Digital Marketing Manager

  •Work in close collaboration with Sales, Business Development, Research and Development, Finance, Legal and etc. respective departments within the company, help design and manage information architecture (including user setup, access requirements and dashboards), as well as coordinate web design and programming of Azercosmos’ CRM system •Manage and support user testing and upgrade process, and ensure that business objectives are met•Develop training materials with product manager and conduct workshops/training for users within the company to launch and operate the system smoothly•Establish workflows and standards on entering and managing data into the CRM•Provide continuous status and auditing of the data quality of the system•Identify ways to improve usage of the CRM through automating basic everyday tasks as well as coordinating with all other department•Customize and generate marketing reports from the CRM based on the business needs•Analyze the marketing reports generated via the CRM to determine what kind of customer trends the business should respond to•Ensure the company is fully utilizing available technology to enhance productivity and improve work processes•Implement and manage Customer lead generation programs with Azercosmos, additionally trialing, testing and user experience feedback•Design digital media campaigns to generate leads for the business•Coordinate redesign of the company’s website with SEO in mind•Enhance Azercosmos’ web presence to boost brand awareness•Monitor ROI of implemented campaigns •Maintain a strong online company voice through social media•Track and get insights into competitors' digital strategies•Stay up-to-date with digital media technologies and latest trends Show less

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  Baktelecom

  Feb 2021 - Sept 2023

  Head of Advertising Unit

  • Develop and implement promotional activities such as promotions and product launches• Follow and analyze market trends to position products• Partner with creative teams, other internal stakeholders, and external agencies and vendors• Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes• Preparing the reports on marketing campaign’s overall performance.• Maintain consistent brand messaging across all social channels• Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience Show less

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  Aztelekom

  Feb 2021 - Oct 2023

  Head of Project Office

  • Leading the business transformation project of Aztelekom & Baktelecom with McKinsey & Company • Conduct in-depth interviews with leadership and key stakeholders to understand current state business processes, pain points, and goals for improvement• Manage all aspects of the business transformation project from start to finish, ensuring that deliverables are met on time and within budget• Coordinate internal resources for flawless execution of projects;• Identify and solve issues and shortcomings;• Facilitate effective communication between all parties involved in projects;• Prepare management reports for project updates on milestones, project schedules, key project issues, and other metrics;• Document and follow up on important actions and decisions from meetings;• Ensure that project deadlines are met. Show less

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  Competo LLC

  Oct 2023 - now

  Product Marketing Manager