Ekaterina Bashilova

Experience

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  Prime Time (the biggest holding media holding, incl. 3 TV channels, 4 radiostations, OOH, etc.)

  Sept 2000 - Jun 2006

  Senior Business Development Manager

  Responsible for brands promotion, new business development, creative & advertising production management.Strategic and tactic planning, launch and control over ATL and BTL campaigns. Creative concepts development. TV-, Radio- commercials production (from idea to production supervision), ideas and technical specifications. Efficiency evaluation & reports.

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  OMD UK

  Jul 2006 - Sept 2008

  Senior Media Manager

  Responsible for marketing and media strategy elaboration for multimillion dollars’ international brands, their launch at the Russian & CIS markets and further professional support.Key Clients: Media Markt, Dell, Kyocera, Nokian Tyres, METRO, OBI, Iceberry.

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  SVEN (Finnish trade mark, IT-electronics, computer’s devices)

  Oct 2008 - Oct 2011

  Marketing Director (Global)

  In charge of marketing policy formation and business processes transformation in Russia & CIS countries.• Successfully identified and resolved product development issues + BP optimization and CRM implementation, resulting in 50%-time reduction in product cycle. • As a result of implemented re-branding, company got a unique style, which was relevant to category, and supported in media, packing, website and visual materials => significantly improved brand perception. BA: +50% per year. Brand of the year (2009-2011)• Increased revenue by 100% in three years by expanding market share, effective channels extension and well-timed launch of market-driven products. Show less

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  ECCO Shoes

  Nov 2011 - May 2013

  Marketing Director (Danish e-commerce & retail >300 stores, > 2500 employees)

  Responsible for the Danish shoes company marketing & e-commerce policy adaptation, formation & implementation at the markets of Russia and Kazakhstan for the best brand experiences.• Less-is-More model implementation (after in-depth analysis) increased company EBIT by 30%• Improved efficiency of marketing while reducing costs by 20%, Customers traffic: +105%, BA: +50%.• Effectively led the loyalty program project team to proven result: gained the title “The best loyalty program of 2012” and increased repeated purchase by 25%• Changing platform, technical and image improvement resulting in acquiring the title “The best online store 2012”• Returned ECCO to the #1 place of Russia’s most beloved brand in the industry in 2012 (top 20 brands, OMI Russia) and it got ahead of ADIDAS, NIKE and SALAMANDER in the shoes category. Show less

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  MIUZ Diamonds (e-commerce, production & retail)

  May 2013 - Oct 2015

  Chief Marketing & E-commerce

  Ensured on-target delivery of all marketing & digital initiatives for $300 mln. jewelry manufacture, retail chain & e- commerce project serving RF market.• Design and launch of e-commerce channel resulted in 3 times growth of online sales. Full integration with CRM, Mob.App, ERP. URS & execution.• Captured extraordinary market share and increased company annual revenue by 30%. • Developed and implemented the new brand concept that led company to the first place in nomination “The best jewelry retail chain of 2015”, and to growth of key indicators• Brand Awareness: + 53%, Repeated Purchase: + 20%, Store traffic: +50%, Hit rate: +25%, Online traffic: +150%, New customers: + 40% (2015 vs.2014), Social media involvement: + 300%. Show less

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  ECONOMETRICA

  Nov 2015 - Oct 2024

  Managing Director

  Provide leadership for marketing consulting service company with multitask clients. Covered industries: E-commerce, Publishing Houses, Retail, Beauty, Jewelry, Insurance Companies, Construction, Manufacture. • Marketing and Business transformation winning strategy• Results of the clients after start of our cooperation: sales growth up to 20%, cost reduction up to 50%, time optimization (15-46%), hit rate growth up to 100%, increase of awareness (25 – 56%).

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  Immorta Bio

  Nov 2024 - now

  Chief Commercial Officer (CCO)