Natalia Mercado

Experience

• 

  The Kydd Group

  May 2000 - Aug 2001

  Marketing Administrative Assistant

  Maintained personal contact with clients, servicing their needs and preferences infast-paced environmentMulti-tasked projects while working to meet deadlinesUtilized computer knowledge by creating graphs, charts and databases with speed andefficiencyResearched and compared venues for promotional eventsPrearranged meetings and travel plans for clients and account representatives

• 

  Commen Sense Approach Broadcast

  Dec 2001 - Oct 2006

  Television Editor

  Shot, created, and edited commercial advertisements for on-air product offeringsduring the telecast.Created & developed various areas of media production, integrating sound, video,media, and images.Conducted film editing & worked through the process of developing footage intocommercial advertising.Showed ability to learn and grow by camera shooting and production assistingCollaborated in a team environment to discuss & implement new strategies formarketing & promotion. Show less

• 

  Keller Williams Premier Realty

  Sept 2007 - Nov 2009

  Realtor

  Worked with home sellers to list and market their homes to maximize profit while simultaneously assisting home buyers with sourcing homes to purchase at the lowest price possible. Successfully worked with both buyers and sellers to create a positive experience for all parties. Created innovative and comprehensive marketing plans designed to reach various audiences to increase new client leads and aid in forging new relationships with potential business partners. Wrote copy for websites, brochures, sales tools, presentations, and press releases. Show less

• 

  A Woman's Design- Doula and Childbirth Services

  Nov 2009 - May 2020

  Principal Owner, Director of Operations

  Owner/Executive Director managing the functions of the company including financial administration, business operations oversight, client acquisition, and employee leadership. Source, hire, train, and manage independent contractors to facilitate classes and provide direct services to customers. Create traditional and social media marketing campaigns to deliver information about services offered to attract new clients. Process payroll and manage the accounting functions of the business, ensuring payments are correctly posted and clients are properly charged. Show less

• 

  The Nesting Place-Twin Cities

  Oct 2013 - Jun 2017

  Director of Operations

  Leased and operated a commercial space providing leadership and operations oversight for a full-service agency specializing in doula and childbirth services. Scheduled and instructed a broad range of classes centered on childbirth, siblings, early parenthood, and postpartum care aimed to attract new clients and boost sales revenue. Supervised the staff, teachers, and client relationships, responded to issues and resolved conflicts to deliver a positive experience for clients and guests. Utilized MBO software to administer client accounts, certified account balances were paid in full, and collected on those that were past due. Show less

• 

  New Life Family Services

  Sept 2017 - Jun 2018

  Office Manager

  Oversaw the daily office tasks which included providing supervision, guidance, and leadership to the volunteer staff and directly supporting the employees and their clients.Collaborated with the management team to oversee and administer the budget, ensuring all purchases were aligned with budget restrictions. Evaluated the office organizational structure and identified areas of opportunity for improvement.Developed and implemented new procedures designed to reduce inefficiency and streamline operations. Show less

• 

  Natalia & Co.

  Jan 2018 - now

  Business Consultant

  We believe that empathy, compassion, and knowledge helps clients make informed decisions over every area of their life. Helping them to discover their hidden gifts and talents and not allowing their past to hinder their future is the foundation of our work.

• 

  Neighborhood Development Center: Building Neighborhood Economies

  Mar 2019 - Apr 2023

  Deputy Director of the Business Lab

  Responsible for communicating and engaging directly with small business owners to identifying their business needs and concerns while effectively communicating NDC's scope of services, working with business owners on strategies to improve their businesses (including the facilitation of professional consulting services), managing the client expectations and evaluations, tracking/reporting on client project progress and communicating back to NDC Business Lab Director on results.

• 

  Neighborhood Development Center

  Mar 2023 - now

  Director of Business Services

  The Director of Business Services position is responsible for directing and reporting on the technical assistance team, programs, projects, and procedures of the Business Lab. The Business Lab Director collaborates with all NDC department directors to assist NDC in achieving its mission.