ZHI HE

Experience

• 

  索尔维

  Jun 2014 - Dec 2014

  研究实习生

  Project: Particle‘s diameter distribution research and separate technic comparison for silicon particleModel establishment & problem solving/Success in hypothesis building and phenomenon explanation

• 

  阿里巴巴集团

  Mar 2017 - Oct 2019

  阿里体育运营经理

  【Project Manager】-2017 Hainan Aqua Season Junior Swimming Training Program. Marketing Research/Business plan arrangement/Public relation maintain and coordination/Project tendering/Business right negotiation and cross-business cooperation with business partners and sponsors/Overall planing during project implementation. Including but not limited to Media docking, marketing, membership and staff management. -Report directly to COO.【Product Operation】-Introduction of international renowned sports IP and its localized optimization. Evaluation, negotiation and introduction of international renowned sports IP/Business market analysis and foresight/Product localization and optimization. Including but not limited to system updating for Chinese market, branding, diverse channel promotion and pricing strategy setting-User Requirement Analysis. Sports training industrial research/Role identifying and requirement analysis for sports training market/Integration of online resources/Business affair arrangement for sports training industry/Original online sports training platform design Show less

• 

  OPPO

  Nov 2019 - Jul 2020

  高级体育营销经理

  品牌合作与赞助管理：1、建立体育IP评估与筛选机制，制定产品导向的全球体育营销策略与全链路传播方案；全面负责全球性体育资源合作的商务谈判与落地激活。优化权益体系，打造高辨识度的品牌与产品权益体系；2、整合数字营销资源，打造线上线下整体激活策略，盘活IP方与品牌方数字资产，为传播效果负责；3、现有全球性赞助合作管理 & 为区域性品牌合作提供业务指导与支持；建立合作Agency管理与沟通机制，建立年度知识分享机制，提升合作效率；工作业绩：1、全球性资源中，构建足球+网球的营销战略，足球（巴萨）作为全球化标杆，网球（温网、法网）作为高端化标杆。并且尝试将马拉松（波士顿马拉松）作为OPPO IoT产品线的合作承载。优化巴萨、温网、法网合作的权益体系，使得更加符合产品营销规律。量身设计与打造波士顿马拉松赞助权益，整体提升赞助效果。2、大幅度提升公司内部对于体育营销的认识与判断；大幅度提升Agency与OPPO的合作效率。大幅度增强总部与区域的体育资源联动与整合。

• 

  自如/Ziroom

  Aug 2020 - now

  北京营销运营总监

  用户增长