ZHI HE

ZHI HE

研究实习生

Followers of ZHI HE495 followers
location of ZHI HEChaoyang District, Beijing, China

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  • Timeline

  • About me

    Manager

  • Education

    • Ecole supérieure de Physique et de Chimie industrielles de la Ville de Paris

      2013 - 2015
      工程师(Diplôme d'Ingénieur) Physical Chemistry 优异

      Activities and Societies: COGE合唱团

    • 复旦大学

      2009 - 2013
      学士 Chemistry 优异 GPA: 3.51/4

      Activities and Societies: 健身/ECHO混声无伴奏合唱团

  • Experience

    • 索尔维

      Jun 2014 - Dec 2014
      研究实习生

      Project: Particle‘s diameter distribution research and separate technic comparison for silicon particleModel establishment & problem solving/Success in hypothesis building and phenomenon explanation

    • 阿里巴巴集团

      Mar 2017 - Oct 2019
      阿里体育运营经理

      【Project Manager】-2017 Hainan Aqua Season Junior Swimming Training Program. Marketing Research/Business plan arrangement/Public relation maintain and coordination/Project tendering/Business right negotiation and cross-business cooperation with business partners and sponsors/Overall planing during project implementation. Including but not limited to Media docking, marketing, membership and staff management. -Report directly to COO.【Product Operation】-Introduction of international renowned sports IP and its localized optimization. Evaluation, negotiation and introduction of international renowned sports IP/Business market analysis and foresight/Product localization and optimization. Including but not limited to system updating for Chinese market, branding, diverse channel promotion and pricing strategy setting-User Requirement Analysis. Sports training industrial research/Role identifying and requirement analysis for sports training market/Integration of online resources/Business affair arrangement for sports training industry/Original online sports training platform design Show less

    • OPPO

      Nov 2019 - Jul 2020
      高级体育营销经理

      品牌合作与赞助管理:1、建立体育IP评估与筛选机制,制定产品导向的全球体育营销策略与全链路传播方案;全面负责全球性体育资源合作的商务谈判与落地激活。优化权益体系,打造高辨识度的品牌与产品权益体系;2、整合数字营销资源,打造线上线下整体激活策略,盘活IP方与品牌方数字资产,为传播效果负责;3、现有全球性赞助合作管理 & 为区域性品牌合作提供业务指导与支持;建立合作Agency管理与沟通机制,建立年度知识分享机制,提升合作效率;工作业绩:1、全球性资源中,构建足球+网球的营销战略,足球(巴萨)作为全球化标杆,网球(温网、法网)作为高端化标杆。并且尝试将马拉松(波士顿马拉松)作为OPPO IoT产品线的合作承载。优化巴萨、温网、法网合作的权益体系,使得更加符合产品营销规律。量身设计与打造波士顿马拉松赞助权益,整体提升赞助效果。2、大幅度提升公司内部对于体育营销的认识与判断;大幅度提升Agency与OPPO的合作效率。大幅度增强总部与区域的体育资源联动与整合。

    • 自如/Ziroom

      Aug 2020 - now
      北京营销运营总监

      用户增长

  • Licenses & Certifications

    • 国家体育经纪人(三级)China Sport Agent

      国家体育总局人力资源开发中心
      Jun 2019