Ayuka Manji

Experience

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  GfK

  Sept 2016 - Sept 2020

  GfK is a global market research leader, serving 10K+ clients with 100K+ retail partnerships and data-driven insights.Key Achievements:- Increased data coverage by 43% and doubled revenue by managing cross-functional teams and 3rd-party contractors to integrate a new data channel into panel workflows.- Strengthened relationships with 10+ key accounts, securing 5+ new projects worth $1.2M by identifying customer pain pointsthrough structured discovery sessions, designing and delivering custom proposals aligned with business goals.- Expanded client portfolio by securing new accounts through C-level negotiations, consultative selling, and aligning expectations across diverse teams. Show less

  • Project Lead

    Jan 2020 - Sept 2020

  • Senior Business Analyst

    Jul 2018 - Jan 2020

  • Business Analyst

    Sept 2016 - Jul 2018
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  AVITO.ru

  Sept 2020 - Feb 2023

  Product/Project Manager

  Avito is a leading two-sided marketplace with 61M users and 180M+ listings in diverse categories.Key Achievements:- Developed and deployed a traffic forecasting tool, driving 28.5% revenue growth within 3 months of launch by collaborating with analytics, UX, and sales teams to refine data models and usability.- Led a cross-functional growth initiative, generating $76K in first-quarter revenue and increasing user engagement by 20% through user research, A/B testing, and cross-functional coordination to drive product engagement.- Built a predictive analytics model for promo campaign planning, improving sales effectiveness by analyzing historical campaign data and integrating the model workflows for 4 sales teams enabling data-driven decisions. Show less

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  CS-Cart

  Apr 2023 - Jan 2024

  Product Manager (Partnerships)

  CS-Cart is a B2B SaaS eCommerce platform for SMEs with customers in 170+ countries and 500+ partners globally.Key Achievements:- Designed and launched a global partner program from the ground up, doubling the partner network and achieving a 107% sales turnaround (-80% to +27% YoY) within 8 months by implementing iterative product strategy.- Launched a distributor MVP within 6 months, achieving a 19% increase in local leads (vs a 15% target) by defining strategy, gathering requirements, and driving end-to-end delivery for early market feedback.- Mentored and coached 2 employees, reducing partner complaints by 60% and increasing partner loyalty scores by 25% by streamlining workflows through centralized request management and process optimization. Show less

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  Freelance

  Feb 2024 - Feb 2025

  Product Manager

  E-commerce & Mobile App Projects- Led product discovery for a two-sided marketplace startup and a global women’s health mobile app, driving the early stages of product ideation and strategy.- Conducted market and user research, including client segmentation, competitive analysis, usability testing, and A/B test design, to gather key insights for product direction.

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  MyShows

  Feb 2025 - now

  Product Owner