Samuel Siwo

Experience

• 

  East African Breweries PLC

  Jan 2018 - Sept 2018

  Sales And Marketing Representative

  • Responsible for providing market information and reports to the marketing team to inform their strategies and tactics. This includes gathering and analyzing data on customer preferences and behaviors, tracking brand and product performance, and monitoring competitor activity. I also identify trends and patterns in the data and provide insights and recommendations to the marketing team, helping to ensure the business is well-positioned to meet customer needs and succeed in the market.• Responsible for building loyalty with the trade by providing support through regular visits, accurate communication, problem-solving, specialized advice, and fair trade practices. This involves tasks such as visiting trade customers on a regular basis to build relationships, answering questions and addressing any concerns they may have, and providing specialized advice and recommendations based on knowledge of the products and the market. I am also responsible for working with trade customers to troubleshoot and resolve any issues or problems that may arise, and for ensuring that all trade practices are fair and transparent to drive long-term success for the business.• Responsible for maintaining accurate and relevant information about outlets, including tracking and updating details and analyzing performance data. I also ensure that this information is kept up-to-date and communicate any changes to relevant team members. This helps the business make informed decisions about its operations and strategy.•Responsible for encouraging the purchase of EABL's brands and strengthening brand loyalty by promoting the brands to consumers and retailers, offering product demonstrations and support, and addressing customer concerns. Show less

• 

  Kopo Kopo Inc

  Nov 2018 - Dec 2019

  Sales And Marketing Representative

  • Responsible for identifying running businesses and signing them up to accept Lipa Na M-PESA payments by opening a Kopo Kopo account. This involves tasks such as explaining the benefits of using Lipa Na M-PESA and how the Kopo Kopo account works, assisting with the account setup process and providing ongoing support and assistance to ensure that the businesses are able to effectively use the service to accept payments from their customers. By signing businesses up to accept Lipa Na M-PESA payments, I help to expand the reach of the service and drive adoption among businesses and customers.• Responsible for hitting sales targets and maintaining an acceptable acquisition mix. This includes tasks such as meeting targets, analyzing sales data to identify trends and opportunities, and collaborating with the marketing team to develop targeted campaigns and promotions to help drive the business's success and growth. Show less

• 

  Wasoko

  Jan 2020 - now

  ● Responsible for coordinating and managing the inventory, selling, and delivery activities at your branch location. This involve tasks such as tracking and managing inventory levels to ensure that sufficient stock is available to meet customer demand, coordinating the sales process to ensure that orders are placed and fulfilled efficiently, and managing the delivery process to ensure that products are delivered to customers on time. I am also responsible for developing and implementing strategies to optimize inventory and sales performance, as well as identifying and addressing any issues or challenges that may arise. Additionally, I work closely with other team members and departments to ensure that all aspects of the branch's operations are running smoothly and efficiently.● Managing and reporting on all inventory, sales, productivity, and delivery metrics, and recommending gap-closing plans where gaps are identified● Responsible for the coordination and execution of all product promotion activities within the branch territory and customers● Responsible for ensuring their branch is compliant with the standard operating procedures for Growth Reps management (product catalog, lost/damaged phones, Growth Rep training, and recruitment)● Responsible for the tracking and reporting of their branch level Growth Rep KPIs● Assisting the Field Sales Manager with administrative matters in regard to the Growth Reps● Coaching and motivating Growth Reps to hit their targets● In liaison with the people department, undertake recruitment and training of Growth Reps.● Manage daily operations such as headcount, and check-ins of employees to ensure staff’s availability during working hours.● Coordinate with supervisors and management to plan activities for maximum productivity.● Manage sales tools deployment in conjunction with Platform/Cluster approved protocol, as well as, sales analytics processes and sales information management. Show less •Route Planning- Route mapping, allocation and monitoring. Responsible for route and market expansion, both product wise and region wise.•Team Performance- Take ownership of the allocated Route targets and zonal team performance.•Develop and Grow the team portfolio- Responsible for helping the teams develop and grow their portfolios and maximize selling opportunities.•Communication- Act as main point of contact in the allocated zone and tasked with relaying any relevant information to the team , including Targets and expectations.•Team coaching - Coaching the team on sales strategies and how to handle, acquire and retain customers. Grows the sales skills of the team. Show less • Responsible for identifying potential Dukas, assisting them in downloading and installing the app, assisting them in creating an account and entering their business information, training them on how to use the app effectively, and providing ongoing support. This process allows small retail shops to use the app to streamline their purchasing process, while also allowing the company to reach new customers and expand its distribution network. This also includes conducting market research to identify areas with a high concentration of small retail shops, training sessions, and answering any questions or concerns that Dukas may have.• Responsible for conducting customer surveys and collecting feedback by gathering feedback from customers, analyzing the results, and applying the insights to improve the company's products and services, as well as working with the marketing team and analysts, and collaborating with various departments within the company to implement changes based on the feedback to improve the customer experience.• Responsible for gathering customer feedback in order to improve the company's products and services by conducting customer surveys and collecting feedback through target customers that helps to identify areas for improvement by collaborating with the marketing team, analysts, and other departments within the company to implement changes based on the feedback and improve the customer experience.• Responsible for educating Dukas on how to use the Sokowatch app and other related services, conducting in-person training sessions, providing ongoing support, collaborating with the marketing team to promote the services, and collaborating with other departments to ensure the training is integrated with the company's systems to help Dukas effectively use the Sokowatch services and grow their businesses.• Responsible for activating the Dukas on the Sokowatch app and assisting them with their first three orders through the app. Show less

  • Area Sales Manager

    Jan 2024 - now

  • Sales Operations Manager

    Jan 2022 - Dec 2023

  • Sales Team Lead

    Apr 2021 - Dec 2021

  • Sales And Marketing Representative

    Jan 2020 - Apr 2021