Janet Roach

Experience

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  Tallahassee Area Convention & Visitors Bureau

  Oct 2000 - Jan 2008

  • Marketed and sold Tallahassee/Leon County as a group destination focusing on the meetings and conventions market. • Assisted professional meeting planners and leisure group contacts in finding the best rates and availability from area hotels, facilities, attractions and service providers.• Created bids and proposals for clients’ consideration.• Maintained accurate sales records and contact database in order to provide monthly board reports.• Played a valuable role in creation of sales, marketing and strategic plans. Show less • Managed Visitor and Group Services programs for Tallahassee Visitors Information Centers and hired and trained seven staff and three volunteers for three locations (downtown, airport and Capitol).• Edited and coordinated production of publications; editor of bi-annual calendar of events (30,000 copies annually) and Tallahassee Meeting & Events Planner Guide (5,000 copies annually) and assisted in editing Tallahassee Visitor Guide (150,000 copies annually), rack brochure (10,000-15,000 copies annually) and other CVB publications.• Provided group services to approximately 300 groups annually and assisted more than 46,000 visitors. • Responsible for overseeing the gift shop employees, merchandise, and purchasing promotional items for staff. Show less

  • Sales Manager

    Feb 2006 - Jan 2008

  • Visitor & Group Services Manager

    Oct 2000 - Feb 2006
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  Doubletree Hotel Tallahassee

  Jan 2008 - Oct 2009

  Sales Manager- Corporate and Government Market Segments

  • Represented hotel for corporate, government, and higher education and meeting space to new and existing meeting and convention groups. • Consistently exceeded annual sales and productivity goals generating over $1 million in sleeping rooms and meeting space.• Collaborated with sales team to create marketing plan targeting niche affinity group promotions and established a budget.• Implemented special group rate packages to market the hotel at trade shows, networking, and VIP events.

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  Visit Tallahassee

  Oct 2009 - now

  Meetings & Conventions Director

  • Extensive industry knowledge with over twenty years of destination marketing organization experience. • Possess long standing relationships with meeting planners and suppliers within Florida, the Southeast, and beyond. • Market and promote Tallahassee as a preferred destination for meeting and convention groups that generate room nights and grow bed tax collections to improve the economic vitality of the community. • Represents a diverse portfolio of Tallahassee hotels and meeting venues at national conferences, trade shows, and networking events with an emphasis on government, corporate, and association meeting planners.• Led the extensive overhaul of meetings and conventions website content and expanded social media. • Develop and implement annual meetings and conventions sales plan and budget. • Create and manage sales bids and requests for proposal submissions for meetings, sports, and leisure groups.• Implemented key strategies to track and improve retention and expansion of meetings and group bookings.• Provide area partner hospitality opportunities to increase exposure through cooperative programs including booth share opportunities, familiarization tours, sponsorships, and inclusion in advertising and social media promotions.• Tallahassee Meeting Planner’s Guide Co-Editor.• Conducts site visits for decision makers to hotels, meeting venues, attractions and sporting facilities. Show less