Annupriya Bhatnagar

Experience

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  GHANA BROADCASTING CORPORATION

  Jan 2017 - Jun 2017

  Journalism and Mass Media - Intern
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  Campo

  Jul 2017 - Jan 2017

  Business Development - Intern

  Roles : - Following up new business opportunities and setting up meetings- Planning and preparing presentations - Communicating new product developments to prospective clients- Overseeing the development of marketing literature- Writing reportsProviding management with feedback

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  Furnish Your Dream

  Jan 2018 - Aug 2018

  Assistant Manager - Corporate & Digital Sales

  Roles : - Promote company’s product and services in the digital space. - Deliver sales pitches and presentations to clients, highlighting the benefits of a product to influence purchase - Communicate with customers to identify their requirements and assist them with selecting appropriate products that meet their specifications- Monitor the activities of sales personnel to assess performance and productivity - Develop and manage digital marketing campaigns - Manage organization’s website- Ensure marketing objectives and activities are in line with sales targets- Ensure provision of proper after sales support and services to clients Weniger anzeigen

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  Kempinski Hotels

  Aug 2018 - Sept 2019

  -Ensuring accuracy of the property content and presentation on the brand as well as third party portals, directories and websites where the hotel is listed and/or distributes inventory.-Report, analyze and act upon the website statistics (using brand key performance indicators)-Assist in reaching the targeted website sales and distribution goals.-Ensuring consistent brand delivery through social and digital channels. Supporting the brand’s channel and distribution strategy.-Online reputation management-Industry-specify measurements and best practices regarding PPC, SEO, SMO, CTR etc.-Social media and digital advertising management Weniger anzeigen

  • Manager - Digital Marketing

    Jan 2018 - Sept 2019

  • Coordinator - Digital Marketing

    Aug 2018 - Jan 2018
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  Pullman Hotels & Resorts

  Jan 2019 - Aug 2022

  - Multilingual website creation with content focussing on keyword optimisation, meta title and meta data, visually appealing UX (user-experience), site-load time, mobile/tablet/desktop responsive, H1 tags and alt tags optimisation.- Planned and implemented online and offline media plan (newspapers,magazines and digital platforms).- Established presence on OTAs (Online Travel Agents) i.e Booking.com,Expedia, Agoda, HotelBeds with accurate information and considering rate parity.- Implemented Public Relations duties- Collaterals and graphic designing management with suppliers- Account management of TripAdvisor, Google Hotel Ads, Trivago etc- Social media channels establishment and strategy creation for community building.- Opening media plan for online platforms- Facebook ad boosts, Instagram Ads, Google Ads (Dynamic, Prospecting, Programmatic, Remarketing etc).- Innovated creative marketing strategies for restaurants, bars, spa, gym, rooms, suites and apartments in the 5-star hotel.- Setting brand.com share for revenue, as well as ROIs for dedicated platforms.- Display Ads and PPC ads campaign management- Media spend and budget allocation for pre-opening phase and during operations for both online and offline channels- Maintained relations with media agencies and Accor HQ and MEA region relays while directly reporting to the DOSM.- Email marketing campaign and implemented plan for creating database.- Training the internal team and other departments about e-commerce and digital, attended Accor eDistribution training 2020 in Dubai. Weniger anzeigen

  • Manager - Digital Marketing, PR & Communications

    Jan 2019 - Aug 2022

  • Assistant Manager - Digital Marketing, PR & Communications (Pre-Opening)

    Jan 2019 - Jan 2022
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  Airports Council International - ACI World

  Aug 2022 - Aug 2023

  Manager - Communications
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  Freelance

  Aug 2023 - now

  Marketing Consultant