David A. Lawrence, II, MA

Experience

• 

  Albany State University Center for Advanced Logistics Management

  Sept 2012 - May 2015

  Social Media and Marketing Specialist

  Logistics• Researched General Services Administration (GSA) with the Federal Government to identify Logistics proposals/RFPs that could support the Supply Chain/Logistics program through grant funding initiatives and partnerships.• Organized attendance at university fairs and conferences, finalizing budgets and materials needed for attendees Social Media• Coordinated social media accounts providing updates for Center and College of Business• Boosted page traffic to university website through social media channels by 40% YoY, maximizing 1500 Facebook followers and 900 Twitter followersRecruitment• Developed promotions and materials that impacted program enrollment resulting in a 350% increase in new students in Supply Chain & Logistics bachelor’s degree program using peer-recruitment practices from Fall 2012 to Fall 2013• Forged relationships with local business and opened internship opportunities for Supply Chain and Logistics Program studentsMiscellaneous• Enlisted as Student Tutor in Supply Chain & Logistics Management program for major courses successfully tutored 15 students ( all received a letter grade of “B” or higher) Show less

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  ASU-TV

  Aug 2013 - May 2015

  Associate Producer/Newscaster

  • Produced segment scripts and on-screen graphics for newscasts that reached audience of 100,000+ residents in the Southwest Georgia region• Operated as university social media correspondent reporting to campus population of 3500 students engaging multiple media platforms – Twitter, Snapchat, Facebook, Instagram & university website• Administered interviews with student leaders in various community organizations

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  Walmart

  Jun 2015 - Aug 2015

  Health & Wellness Logistics Analytics Intern

  • Aligned with 65 team members to gain in-depth knowledge of the $30 million inventory site to learn merchandise stocking, product lines/ordering system, and merchandise receiving/shipping to assigned distribution sites• Consulted department managers to understand project objectives, schedules, and departmental deliverables• Developed project to reduce product verification errors & increased quality by 10% within 3 months

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  Morgan State University

  Sept 2016 - May 2018

  Admissions Assistant, School of Graduate Studies

  Admissions/Recruitment• Expedited application files of aspiring students through organization of key materials, resulting in applicant decision turn around time decreasing from an average of 7 weeks to 4 weeks YoY, 2017 v 2018• Investigated target markets and undergraduate programs for Admissions Director in preparation for recruitment trips and university fairs to maximize number of applicants for Morgan State's graduate school, resulting in 6% increase in applicants to Morgan's graduate school YoY, 2017 v 2016• Communicated with 200+ graduate students on weekly basis on concerns, primarily involved with Graduate Funding ProgramMarketing/Digital Media• Generated, edited, published and shared daily content including but not limited to original text, images, video or HTML in order to build rapport while ensuring well represented content, in addition; to remaining responsive on the right social media channels to drive maximum engagement among both prospective and existing students. • Bolstered social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification utilizing Google Analytics, Mail Chimp and Salesforce. Show less

• 

  Bear-TV at Morgan State University

  Jan 2017 - May 2018

  On-Air Talent and Production Assistant

  • Communicated with on-air talent to schedule interviews and organize projects, resulting in 10 completed programs airing weekly, a 30% increase in content for the station YoY 2018 v 2017• Aided production team in working areas such as teleprompter and sound whilst managing schedules of production personnel to ensure timely completion of projects• Developed technical skills through editing, producing and directing campus newscasts and other original student programming

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  Hertz

  Aug 2018 - Aug 2024

  • Moderated relationships with local body shops, dealerships and businesses leading to a 5% increase in business and sales YoY, 2021 v 2020• Provided excellent customer service to maintain an average customer service score of 60 out of 100 across Hertz, Dollar and Thrifty brands for fiscal year 2021 while increasing counter sales 7% YoY, 2021 v 2020• Maintained fleet of approximately 125 vehicles, scheduling service appointments and corporate pickup of vehicles to keep out-of-service within 3% of fleet on hand• Navigated new corporate location with training employees to corporate systems and processes while preparing employees for advancement and promotion to higher positions within company Show less Customer Experience• Addressed customer service issues and complaints to maintain positive customer relations, boosting customer satisfaction scores with 20% increase year-to-year, 2019 v 2018• Coached employees in sales to ensure agents and location meet designated daily service goals, securing strongest year for sales in three years for location with 5% increase year-to-year, 2019 v 2018• Monitored 20 customer facing employees on standard procedures to ensure compliance with corporate regulations while serving over 2000 customers weeklyOperations• Analyzed performance of Instant Return representatives in damage collections and fuel charges implementing changes in strategy resulting in a 10% increase in revenue from Instant Returns YoY, 2019 v 2018 • Facilitated vehicle service attendants to meet their goals in cleaning productivity and cleanliness quality, auditing over 100 vehicles per week• Maximized available fleet to ensure customers receive reservation in proper time• Standardized procedures, such as key retrieval and re-order, leading to a 9% location decrease in spendingMiscellaneous• Hosted select open houses with our resident talent acquisition partner to fill positions • Interviewed candidates for open positions, providing feedback to managers and location talent acquisition partner• Oversaw new hire orientation giving location tours, introducing employees to direct supervisors, collecting verification and setting up virtual class Show less

  • Area Maintenance Supervisor

    Aug 2022 - Aug 2024

  • Branch Manager

    Jan 2020 - Aug 2022

  • Operations Manager

    Aug 2018 - Jan 2020
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  Litman Cathedral House Of God Saints In Christ

  Mar 2020 - Aug 2022

  Broadcast Producer

  • Managed livestream broadcast of weekly church services to 700+ followers on various social media platforms.• Utilized social media planning tools like Facebook Creator Studio and Hootsuite to engage over 1000 viewers weekly.• Set channel growth objectives based on viewership metrics and targeted audience identification.

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  Jean Ribault High School

  Sept 2024 - now

  Athletics Public Address Announcer

  • Announced home games for football and varsity basketball, providing real-time updates on substitutions, scores, and game information.• Managed announcements during timeouts, halftime, and breaks, engaging and informing the audience effectively.• Collaborated with teams to ensure smooth game flow and enhance the overall spectator experience.

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  Bath & Body Works

  Sept 2024 - now

  • Maintain accurate inventory records and conducted regular stock checks to prevent out-of-stock situations• Handle cash transactions accurately and efficiently, maintaining a balanced cash drawer at the end of each shift• Contribute to achieving store-wide sales goals through active participation in team meetings and initiatives• Engage over 1000 customers to help store maintain 40% conversion rate and meet daily sales goals• Reduce customer waiting times at checkout by 20% as line lead through communication and high energy engagement during peak season• Booster loyalty rewards membership through signing up over 30 customers daily through new sign-ups and updating outdated information Show less • Maintain accurate inventory records and conducted regular stock checks to prevent out-of-stock situations• Handle cash transactions accurately and efficiently, maintaining a balanced cash drawer at the end of each shift• Contribute to achieving store-wide sales goals through active participation in team meetings and initiatives• Engage over 1000 customers to help store maintain 40% conversion rate and meet daily sales goals• Reduce customer waiting times at checkout by 20% as line lead through communication and high energy engagement during peak season• Booster loyalty rewards membership through signing up over 30 customers daily through new sign-ups and updating outdated information Show less

  • Retail Sales Associate

    Apr 2025 - now

  • Retail Sales Associate

    Sept 2024 - Apr 2025
• 

  DAL Motorsports Media

  Jan 2025 - now

  Host, The Not Speeding Just Qualifying Podcast

  Welcome to this passion project as I talk ALL things motorsports because I love ALL motorsports. Opinions welcome. Our episodes are as fast as a qualifying session, lasting 10-20 minutes. Episodes drop semi-weekly Listen for FREE on YouTube Music.