Chloe Ong

Experience

• 

  NTUC FairPrice

  Nov 2007 - Nov 2019

  Loyalty programme member acquisition across retail formats.Partnership marketing with strategic partners.Subscription programme with strategic partners. Category management for the multi-format grocery retailer, specializing in retail business strategy & product assortment building.Merchandising & retail space planning of all retail formats - hypermarket, supermarket, convenience store, pharmacy & e-commerce.Business analytics, management reporting & market insights.

  • Customer Segment & Partnership Manager

    Sept 2018 - Nov 2019

  • Category Development & Merchandising Manager

    Nov 2007 - Aug 2018
• 

  FairPrice Group

  Nov 2019 - Apr 2021

  Customer Segment Marketing Manager

  Customer research & segmentation, hyper-personalised marketing.Priority segments engagement through programme sand-boxing.

• 

  NTUC Link

  Apr 2021 - now

  Integrated marketing for coalition loyalty programme, brand building across partners' touch points & elevating brand position with key strategic partners to drive overall CSAT.Oversee MaaS (marketing as a service) fulfillment to all partners.Manage partners' campaign ROI and drive customer lifetime value. Loyalty programme optimization.Group gifting product marketing.

  • Loyalty Brand & Partner Marketing, Manager

    Jan 2023 - now

  • Loyalty Marketing Manager

    Apr 2021 - Dec 2022