Ayub Khan

Experience

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  Autumn Worldwide

  Oct 2015 - Feb 2017

  Brand Manager
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  TonicMedia

  Feb 2017 - Mar 2018

  Account Manager
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  Sorted Works

  Mar 2018 - Jan 2019

  Partner & Digital Strategist
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  Dentsu Webchutney

  Apr 2019 - Oct 2021

  Account Director

  - Managed the social and digital mandate for prominent clients, such as GPay, Google, YouTube, andYouTube FanFest APAC.- Successfully launched Cricuru with a 360 marketing plan, ensuring its successful introduction to the market.- Onboarded YouTube India during the pandemic, optimizing operational efficiency and driving socialexcellence, resulting in achieving a significant milestone of 1 million footprints in less than 160 days.- Strategically planned and executed several high-impact campaigns, such as #GoogleForIndia2019 & 2020, #OnTheSafeSide, #StampsWaliDiwali, GoIndia Games, #WithMe campaigns (Diwali & Onam), FanFest 2020, and Hello 2021 to name a few.- Spearheaded the launch of 'Diwali Stamps' for Google Pay, leading to 37 million total impressions, 6 million EMV in INR, and 225 k social conversations, making it GPays first viral consumer engagement campaign.- Pioneered YouTube's first regional digital campaign in India, resulting in 919 k impressions with 274 kengagements in Kerala. Show less

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  Ola Electric

  Oct 2021 - Aug 2022

  Creative Program Manager

  - Managed and led a creative team in planning & executing all campaigns, including social media,performance campaigns, and business-specific requests for both internal and external comms, tosuccessfully deliver high-impact campaigns resulting in increased Product visibility and user engagement.- Orchestrated the design and delivery of compelling materials for significant events, effectively conveying the company's vision and achievements to investors and stakeholders (through coffee table books, investor presentations, and IPO material)- Efficiently managed cross-functional teams to ensure seamless collaboration and timely execution ofprojects within OEM and OET (Ola Electric Technology) verticals, encompassing Ola Electric's mobility offerings, Ola cars, and Ola Dash. Show less

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  Google

  Sept 2022 - Oct 2023

  Program Marketing Manager at Google Pay IN (via Teamlease)

  - Leading efforts with the 'Google Pay for everyone' program to create an ecosystem and means to onboard new users on the app. - Implemented initiatives resulting in increased app adoption amongunderrepresented groups, contributing to a more inclusive user base.- Spearheading the establishment of a 3rd Party Language support team to address scaled localizedlanguage voucher campaigns, leading to a significant boost in voucher redemption rates (4x) and userengagement (2x).- Initiated digital referral campaigns, resulting in a measurable increase in the number of new users acquired through referrals. Show less

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  Talented.Agency

  Mar 2024 - Sept 2024

  Agency Producer (Consultant)
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  Ogilvy

  Nov 2024 - now

  Client Services Director