Mavis Ma

Experience

• 

  Ubisoft

  Jan 2008 - Jan 2009

  Assistant Brand Manager Marketing

  -Participation in the implementation of the international marketing strategy defined in advance during the planning period, before and after the game launches.-Participation in the operational execution of communication campaigns:-Managing the creation of assets (trailers, artworks, etc.).Monitoring the translation/localization processes.Managing the adaptation of communication tools (emailing, social media, website, media kits, etc.).Coordinating with creative agencies, etc.Coordination of the local teams' launch plans:-Serving as a key contact for collecting and exchanging information.- Conducting competitive intelligence and benchmarking.- Monitoring partnerships aimed at developing the brand in different markets. Show less

• 

  Par Tech Inc

  Mar 2010 - Feb 2015

  Marketing Manager

  Responsible for Company Branding, New Product launches, Pre-Sales strategy, Annual Regional Marketing Budget planning and allocation, Trade Shows, Demo showroom, regional compliance to Corporate Marketing Charter.

• 

  Gardena GmbH

  Apr 2015 - May 2016

  Marketing Manager

  -Manage the brand exposure and increase the awareness in China through social media and content marketing- Creating the tutorial videos with experts and influencers, using innovative content to drive the traffic to brand website for sales conversion. - Leading e-Commerce strategy to target potential customers by using diversified content on various platforms, such as Tmall and WeChat

• 

  Access CN |Australian FMCG Brands Cross-boarder Marketing Consulting

  Jun 2016 - Mar 2019

  Senior Account Manager

  - Develop marketing strategies on various social medias to target China's consumers and for AU/NZ brands, such as Ostelin, Kellogg's, Bellamy’s, McPherson’s etc.,- In depth understand clients’ business and requirements, design and lead the implementation of the strategy. Drive and lead the team to achieve desired goals and objectives.- Monitor the customer strategy working hand-in-hand with team and monitor the implementation of marketing plans - Initiate the market research to gain the consumer insights and identify the potential opportunists for the client. Show less

• 

  Minenssey Skincare

  Apr 2019 - May 2022

  Senior Brand Manager

  -Building and managing brand equity of Minenssey portfolio of products. Driving new product development / innovation across all product lines.- Lead the planning, development and implementation of all marketing strategies and marketing communications, both external and internal.-Manage and monitor overall marketing budgets in line with company objectives, return on investment and results.- Developing and delivering brand and marketing strategies for a multi-channel business (retail, eCommerce,) maintaining the implementation of online promotions, optimisation of website conversions to achieve the annual sales goals.- Approach Australian retailers such as David Jones, Mecca, and Adore Beauty, China’s T-Mall store and e-commerce platform, provide marketing and sales support to various channels.- Cross-functional leadership to get stakeholder buy-in and influence outcomes. Show less

• 

  Theronomic- Microbiome innovation supplement

  Apr 2022 - now

  Senior Marketing Manager & Product Manager

  -Strategic Brand Management: Proven success in developing and executing comprehensive marketing strategies that drive brand equity and revenue growth across local and international markets. -Budget Management & Planning: Led the development of the annual marketing master plan and budgeting, ensuring effective allocation of resources and on-target spend across all marketing initiatives.-Event Management: Orchestrated offline events such as the global launch event for the new product, driving brand visibility and customer engagement through immersive brand experiences.-Cross-Functional Leadership: Skilled in managing cross-functional teams spanning product development, D2C, social media, e-commerce, and agency partners to deliver cohesive brand experiences.-Influencer & PR Collaborations: Spearheaded influencer marketing with industry leaders like Sigourney Cantelo, driving product visibility and engagement in the Australian and Southeast Asian markets.-Market & Consumer Insights: Deep understanding of consumer health trends, including the rise of gut-axis health, and the ability to turn insights into actionable strategies that meet evolving consumer needs.-Digital Marketing Expertise: Mastery of CRM, social media, and content marketing, driving customer acquisition, loyalty, and engagement through multi-channel campaigns.-Data-Driven Decision Making: Adept at using analytics tools to track campaign performance, optimize ROI, and inform future marketing decisions Show less