Michael Melad

Experience

• 

  El Dawlya CO. For Import & Trading

  Jan 2010 - Feb 2013

  Sales Representative
• 

  Octoil

  Jan 2013 - Jan 2014

  Sales Engineer

  1. Sold and promoted lubricant products in the industrial sector, targeting factories to replace current lubricants with Shell and Total products. 2. Generated leads and built relationships by organizing daily work schedule to call on customers. 3. Resolved technical issues based on product data sheets, ensuring customer satisfaction. 4. Conducted cost-benefit analysis and implemented territory action plan to meet customer needs.

• 

  JTI (Japan Tobacco International)

  Jan 2014 - May 2015

  Sales Representative

  - Successfully managed sales and promotion of tobacco products, ensuring product visibility, stock management, and effective marketing strategies.- Implemented and executed FMCG marketing penetration plan to maximize sales, including proactive communication with clients about promotions and offers.- Conducted daily inventory checks to ensure product custody and availability.

• 

  Aldrees Industrial & Trading Company (ALITCO)

  May 2015 - Jan 2017

  Regional Sales Engineer

  - Successfully led and managed a team of 3 agents, ensuring the achievement of sales targets and customer satisfaction.- Strategized and executed a market penetration project across Bahrain and Saudi Arabia, effectively promoting products and expanding market reach.- Identified customer needs, pitched appropriate products/services, and ensured a positive customer experience throughout the sales process.- Empowered the company with valuable market insights, while also handling key accounts, VIP clients, and managing new exhibitions and marketing activities. Show less

• 

  Talabat

  Jan 2017 - Feb 2019

  - Supervised a team consisting of 10 sales agents, including both employees and freelancers.- Devised and implemented the expansion of Talabat Marketplace into numerous cities including Cairo, Alex, North Coast, Tanta, Zagazig, Port Said, Suez, Ismailia, Damietta, Shebin El Kom and Kafr El Sheikh.- Successfully increased the number of acquired restaurants by over 3000.- Successfully secured and managed Tahya Misr's key account consisting of 306 storefronts, while also leading all project marketing efforts and operations.- Strategized and launched the Otlob Delivery project in various locations across Cairo and non-Cairo regions, while also overseeing restaurant on-boarding, coaching, and reducing churn rates.- Establishing onboarding procedures for all newly acquired restaurants, while also tracking and monitoring KPIs to minimize failure rates and ensure retention. Show less

  • Sales Team Leader

    Dec 2017 - Feb 2019

  • Senior Sales Executive

    Jan 2017 - Dec 2017
• 

  Uber eats

  Feb 2019 - Jun 2020

  Sales Team Leader

  - Supervised a team of 4 senior sales executives.- Surpassed the sales target by 140% in the first month.- Devised and implemented an expansion project in Cairo, completing it within two months.- Expanded the company's portfolio by adding 250 live restaurants in just 60 days.- Reported directly to the Sales Director for the MENA region.- Collaborated with various departments to integrate and manage newly acquired units.- Built a constant pipeline of sales through personal connections, marketing-generated leads, and self generated leads.- Optimize the company's loss reduction strategy by adjusting compensation for canceled orders by restaurants, resulting in an 80% decline in losses.- Conducted an onboarding process for all acquired restaurants, monitored KPIs, and ensured retention by minimizing failure rates. Show less

• 

  Emaar

  Jan 2020 - Dec 2021

  VCC Team Lead

  - Supervised a team of 5 Customer Service Executives.- Managing A Group Of VIP Customers.- Guarantee Client Satisfaction And Expert Customer Service.- Ensure that the bucket's ageing is decreasing.- Identify, report, maintain, and resolve any client issues.- Plan, analyze, and validate the process for financial and operational exceptions.

• 

  Swvl

  Dec 2021 - May 2022

  Retail Field Operations Lead, Global Hub

  -Led a team of 4 back office senior support agents and 8 field agents to optimize processes and achieve operational targets, while enhancing captain experience through guidance and coaching via various support channels.-Reported directly to the global hub.-Conducted on-the-ground testing of standard operating procedures and provided feedback to stakeholders.-Monitored and tracked performance through a comprehensive reporting system using tools such as Glide App and Google Sheets.-Provided market and competition insights to empower SWVL.-Facilitated communication between operations, category, planning, and field teams.-Successfully decreased weekly churn rate from 1.7% to 0.7%.-Achieved a significant increase in app adoption from 60% to 99.2% within one month.-Significantly reduced monthly fleet fulfillment rate from 15% to 1%.-Successfully decreased the total number of coaching tickets from 100 to 5 monthly.-Handled and resolved two captains' strikes professionally. Show less

• 

  Lyve Global

  Jun 2022 - Aug 2023

  - Logistics, Online ordering, POS & Fleet Management Solutions. - Led a team of 6 outbound sales people.- Reported directly to the Board.-Growing and exceeding sales goals while effectively leading the sales team.-Creating and executing a comprehensive sales plan that increases the company's clientele and ensures its presence in key markets.-Monitored and tracked performance through a comprehensive reporting system using tools such as Sales Force and Google Suits.- Supervising the hiring, goal-setting, mentoring, and performance evaluation of sales people.-Arrange and oversee the software integrations and partnerships.-Provided market and competition insights to empower Lyve.-Serving as the focal point between the business and the other partners to ensure efficient and successful collaboration. Show less

  • Senior Sales Manager

    Jan 2023 - Aug 2023

  • Sales Manager

    Jun 2022 - Jan 2023
• 

  DGTERA

  Aug 2023 - now

  POS & ERP Solutions - SAAS

  • Commercial Manager - MENA

    Nov 2023 - now

  • Commercial Manager - Saudi Arabia

    Aug 2023 - Nov 2023