Serena Wei

Serena Wei

Graphic Designer

Followers of Serena Wei77 followers
location of Serena WeiSan Francisco Bay Area

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  • Timeline

  • About me

    Digital Marketer, Bachelor of Arts - Business Administration at UC Irvine

  • Education

    • UC Irvine

      2020 - 2023
      Bachelor of Arts - BA Business Administration

      GPA: 4.0Dean's ListRegents' ScholarshipDeans' Scholarship

    • California Virtual Academy @ San Joaquin

      2018 - 2020
      High School Diploma
    • National Taiwan Normal University

      2023 - 2024
      Mandarin Training Center Chinese Studies

      Activities and Societies: TOCFL Level 4 (Listening: CEFR C1, Reading: CEFR B2)

  • Experience

    • Parker Dewey

      Jul 2021 - Sept 2021
      Graphic Designer

      Designed the layout and created original illustrations for a workbook developed for young children.

    • Irvine International Academy

      Sept 2021 - Jun 2022

      Co-lead public school’s elementary after school program. Responsible for monitoring and assisting students as they complete their homework and participate in extracurricular activities. Collaborate with the other teachers to create a cohesive, consistent program. Also responsible for designing the curriculum for and leading enrichment classes for the students. Help care for elementary schoolers at the public school's after school program. Responsible for monitoring and assisting the students while they complete homework and participate in extracurricular activities.

      • After School Teacher

        Mar 2022 - Jun 2022
      • After School Aide

        Sept 2021 - Mar 2022
    • Xe.com

      Jun 2022 - May 2023
      Marketing Intern

      ● Executed email, in-app, and push messaging for brand and promotional campaigns delivered to over a million customers● Analyzed relevant metrics and KPIs to make data-driven decisions to optimize engagement and conversion rates● Conducted A/B testing to improve email and push content, subject lines, and calls-to-action ● Leveraged data-driven insights to develop campaigns targeting acquisition and retention● Performed segmentation and personalization via CRM system and marketing automation tools● Utilized HTML/CSS for email template customization● Optimized webpages based on SEO best practices● Wrote SEO optimized copy for company blog posts and promotional campaigns Show less

  • Licenses & Certifications