Serena Wei

Experience

• 

  Parker Dewey

  Jul 2021 - Sept 2021

  Graphic Designer

  Designed the layout and created original illustrations for a workbook developed for young children.

• 

  Irvine International Academy

  Sept 2021 - Jun 2022

  Co-lead public school’s elementary after school program. Responsible for monitoring and assisting students as they complete their homework and participate in extracurricular activities. Collaborate with the other teachers to create a cohesive, consistent program. Also responsible for designing the curriculum for and leading enrichment classes for the students. Help care for elementary schoolers at the public school's after school program. Responsible for monitoring and assisting the students while they complete homework and participate in extracurricular activities.

  • After School Teacher

    Mar 2022 - Jun 2022

  • After School Aide

    Sept 2021 - Mar 2022
• 

  Xe.com

  Jun 2022 - May 2023

  Marketing Intern

  ● Executed email, in-app, and push messaging for brand and promotional campaigns delivered to over a million customers● Analyzed relevant metrics and KPIs to make data-driven decisions to optimize engagement and conversion rates● Conducted A/B testing to improve email and push content, subject lines, and calls-to-action ● Leveraged data-driven insights to develop campaigns targeting acquisition and retention● Performed segmentation and personalization via CRM system and marketing automation tools● Utilized HTML/CSS for email template customization● Optimized webpages based on SEO best practices● Wrote SEO optimized copy for company blog posts and promotional campaigns Show less