Mansi Vasudevan

Experience

• 

  Indian Oil Corporation Limited

  May 2010 - Jun 2010

  Intern

  Purchasing Practices adopted by Indian Oil Corporation with the focus on Vendor Management.

• 

  Franchise India Holdings Limited

  Jan 2011 - Jul 2012

  Assistant Manager

  Brand development, web site traffic growth.Strategic Consulting, including business plan & sales strategy development.

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  Aadicia

  May 2012 - Apr 2014

  Digital Account manager

  In this role, I had the opportunity to provide end-to-end marketing consultation, up to the implementation of strategies for clients. My role encompasses:• Planning and managing overall digital campaign which includes implementing teaser sites, videos, eDMs and landing pages• Creating and Managing the SEM and SEO campaigns through internal team • Managing CRM to identify targeted segments.• Responsible for Social Media Marketing Campaigns using tools such as Facebook, Twitter and online blogs to drive traffic to the e- commerce siteHeaded all aspects of online and digital media marketing and automation, in particular Online Branding, Online Reputation Management, Customer Acquisition and Retention campaigns Cross Channel Marketing via Digital Mediums. Show less

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  ROI Mantra Inc.

  Apr 2014 - Jan 2018

  Digital Marketing Specialist:• Tracking conversion rates and making improvements to the website.• Developing and managing digital marketing campaigns• Utilizing a range of techniques including paid search, SEO and PPC.• Overseeing the social media strategy for brands• Managing online brand and product campaigns to raise brand awareness.• Managing the redesign of the brand website.• Improving the usability, design, content and conversion of the brand website• Responsibility for planning and budgetary control of all digital marketing• Evaluating customer research, market conditions and competitor data.• Review new technologies and keep the company at the forefront of developments in digital marketing.Other:• Developing a forward-looking perspective on the client’s industry and digital marketing spaces.• Contributing to the social media space, and has relationships with other influencers.• Creating opportunities for personal and team’s professional growth and skill building.• Complete flash reports, monthly billing and expense reports on time.• Maintaining Department P&L• Attend team meetings and leading them. Show less

  • Director Client Services

    Jul 2017 - Jan 2018

  • Digital Project Manager

    Apr 2014 - Jun 2017
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  Kajaria Ceramics Limited

  Feb 2018 - Jun 2023

  Manager – Brand Digital Marketing

  • Responsible for executing digital marketing campaigns and developing a detailed project plan to define cross-functional working teams, monitor and track progress to key milestones, manage changes to the project scope, project schedule, and project ROI.• Lead agencies on strategy and creative development for consumer promotion, PR, digital efforts, etc.• Analyse competitive positioning, products, brands, marketing and promotion activities and spending• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Identify trends and insights, and optimize spend and performance based on the insights Show less

• 

  JKCement

  Jun 2023 - now

  Head of Digital Marketing

  • Oversee the development and execution of multi-channel marketing campaigns, including SEO, Search/DV, social media, Creating digital Brand films, content marketing, OTT integrations, affiliate marketing and email marketing.• Drive revenue growth by optimizing conversion rates, improving user engagement, and enhancing customer acquisition and retention.•Implement data-driven approaches to monitor and analyze key performance metrics, such as ROI, website traffic, lead generation, and campaign effectiveness.•Collaborate with cross-functional teams, including Sales, Product, and Design, to align marketing efforts and drive integrated marketing initiatives.• Stay abreast of the latest industry trends and emerging digital marketing technologies to drive innovation and stay ahead of the competition.• Manage marketing budgets, allocate resources effectively, and ensure marketing activities are cost-effective and aligned with business objectives. Show less