Gretchen Parker

Experience

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  Mary Baldwin College (now Mary Baldwin University)

  Jun 2011 - May 2013

  Responsible for recruiting students to the Residential College for Women; represented the college at off-campus events, including regional college fairs, national college fairs, and conferences; developed and execute a recruitment plan for students in admissions territory, including a travel and a marketing communication plan; worked with the Mary Baldwin College Communication, Marketing, and Public Affairs office to create Admissions recruitment materials; advised students and parents on the admissions process and college life Show less

  • Assistant Director of Admissions for VWIL and Athletic Recruitment

    Jun 2012 - May 2013

  • Admissions Counselor

    Jun 2011 - Jul 2012
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  LVMH

  Nov 2011 - Jan 2012

  Selling Specialist - Seasonal
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  Wayne Elsey Enterprises

  Nov 2013 - Feb 2015

  Initiative Development Manager

  Marketing: Developed strategic marketing plan and calendar for four brands; managed all company accounts; partner with graphics team to develop marketing materials, branding, and outside campaigns; copywrote; copyedited; SEO analysis and enhancement; agency public relations advocate; content development; weekly and monthly reporting; assist development team in brand implementation; developed and implemented new crowdsourcing platform; managed insertion orders and outside campaigns; managed community relations and customer service.Social Media Coordinator:Developed strong social media presence on all platforms; created social media strategies and campaigns; managed online ads; engaged online fan base through daily campaigns; enhanced SEO and online presence. HR:Managed everyday office items including morale, supply ordering, legislation compliance, hiring processes, annual reviews, payroll, company records, and office organization and filing. Managed FTO and paid holidays; developed recruitment strategies for vacancies; cultivated community outreach.Executive Assistant:Maintained CEO’s schedule, including all travel and personal appointments; answered phones; managed personal and professional calendar; balanced corporate budget. Show less

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  Junior Achievement of Central Florida

  Feb 2015 - Nov 2015

  Development Manager

  Mid-Florida Business Hall of Fame:Marketed, acquired and developed sponsorship levels, student selection and training, coordinated with venue staff, media contact, honoree contact, lead volunteer contact, event coordination and logisticsSocial Media Coordinator:Developed strong social media presence across a variety of platforms; generated social media strategies and campaigns; enhanced SEO, back linking, and online presence; developed relationships with followers and engaged new contactsMarketing and Brand Management:Responsible for web development and maintenance, copy wrote and edited, assisted with new marketing and branding campaigns, developed monthly e-newsletters, developed quarterly printed newsletters, maintained and developed e-mail campaigns, including event promotion, giving campaigns, etc; developed all print materials and collateral; general graphic design Grant Writing and Reporting:Wrote and identified new grants; maintained existing connections; database and deadline maintenance; general reporting Show less

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  LearnPlatform by Instructure

  Mar 2016 - Dec 2022

  Established company-wide brand initiatives; developed content for digital marketing outreach; oversaw creation of corporate-wide collateral; relaunched marketing website, with continued SEO analysis and optimization; initiated marketing campaigns and forecast outcomes; defined and reported on monthly and quarterly website and social channel analytics; lead and developed junior design team and contractors. Developed content for digital marketing channels for targeted personas; created marketing collateral for print and digital uses; developed and maintained marketing website; initiated marketing outreach efforts; oversaw projects, including scope definition, justification, A/B testing, and ROI; and general brand standards and design work. Collaborated on content creation for digital marketing channels targeted personas; managed marketing automation tools, including email marketing; social media outreach; landing page creation; website management; strategic messaging to drive and measure engagement; and general brand standards and design work.

  • Corporate Brand Manager

    Dec 2021 - Dec 2022

  • Brand + Digital Marketing Manager

    Sept 2021 - Dec 2021

  • Digital + Content Marketing Specialist

    Mar 2016 - Sept 2021
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  Instructure

  Dec 2022 - Aug 2023

  - Collaborate with sales and SDR to identify target accounts and develop ABM strategies for each account.- Build and maintain relationships with key stakeholders across marketing, sales, sdr, operations, product and more.- Continuously optimize ABM campaigns based on data and insights.- Develop and execute account-specific strategies and marketing plans for your chosen accounts.- Manage targeted campaigns across multiple channels (e.g. email, paid media and field events) to engage and nurture target accounts.- Measure the effectiveness of campaigns and report on results to the marketing and sales teams. - Manage and adhere to ABM budget- Innovate and stay up-to-date with the latest ABM trends and best practices. Show less

  • ABM Manager

    Apr 2023 - Aug 2023

  • Digital Marketing Manager

    Dec 2022 - Apr 2023
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  Brightly

  Aug 2023 - now

  Sr Manager, Global Content + Creative Strategy