Mara Redaelli

Experience

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  L'Oréal

  Jan 1999 - Jan 2003

  • Developed and executed make up merchandising tools for Regional, National and International Perfumeries Chains, Retail stores and Department Stores (7.000 PDV). • Customer experience organization: Color Lab's Roadshow in 10 Italian cities during Summer time• Coordination of external agencies for successfully update displays with planograms defined in the strategic launching planning. • Manage the marketing and promotions of the Make up Categories products• Strategic competitor analysis, benchmarking, product development and ROI analysis• Involved in stock control and stock management

  • Merchandising Manager - Mass Market Division - L’Oreal Paris Make Up

    Jan 2000 - Jan 2003

  • Product Marketing Manager - Mass Market Division- L’Oreal Paris Make up Products

    Jan 1999 - Jan 2000
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  ARC International

  Mar 2003 - Oct 2007

  Business Development ADIA Consumer Goods

  • €30 Million Euro per year responsibility (Reported to the Marketing Manager in Paris)• Planned and controlled client/country marketing activities including: Promotions redemption/allocation materials POP/listing/assortments)• Involved in strategic competitor analysis, benchmarking, product development and ROI analysis• Developed trade budgets and merchandising developments within the company Key Achievements:• Introduced new initiatives and ideas to increase sales and exposure of brands within stores of major retailers• Developed new sponsorship opportunities with Italians food bloggers leading to increased profit and greater distribution channels with higher gross profit margins• Proactive and positive team player recognized for performing all duties on time and of the highest quality• Strong work ethic with excellent interpersonal, customer service and communication skills• Acknowledged for time management skills that allowed for the multi-tasking of all responsibilities Show less

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  Bormioli Rocco

  Nov 2007 - Aug 2012

  Italian leader in glassware production (€550 Million turnover) with major distributions to the retail and hospitality industries (Restaurants and Bars)• Lead a team of 10 people across 3 European countries • Report directly to the BU Houseware Director • Responsible for €40 Million per year in gross profit margins• Involved in all aspects of the sales solutions from development and inception through to realization• R&D, Production, Packaging, Marketing Support and Logistic Solutions • Analyze research to develop effective strategy and direction• Coordinate the sales team to ensure effective sales service and customer relations• Provide training and development to staff and ensure that they adhere to company, quality and product standards • Successfully build and maintain key relationships with new and existing clientele including: IKEA, Carrefour and Metro International and the Costa Crociere Group• Coordinate advertising campaigns and manage loyalty promotions within the European marketplace Key Achievements:• Develop marketing plans and drive marketing programs including identifying categories for new products that have been developed• Researched a new shape of Martini glass with a gold rim and a specific decoration that could represent the brand values for the new “Martini Gold” marketing launch throughout Europe• Established and created a new business category with beverage companies across Europe including: Ron Barcelo (Spain), Bacardi group (Switzerland) Campari group (Italy), LVMH (France)- Total actual turnover €2 million• Worked alongside the IKEA marketing team to share best practice business and manage IKEA turnover and gross margins (+35% growth in between 2010 - 2012) Show less • Led a team of 7 people and reported directly to the BU Director• Responsible for €30 Million per year in gross profit margins• Involved in a wide range of sales and marketing duties including: Budget management, sales forecasting, financial KPI management and performance management • Managed and drove the marketplace priorities (wholesalers and DTC) in all distribution’s channels (consumer goods, ho.re.ca, B2B)Key Achievements:• Re-organized the sales team with new recruiting focusing on distribution specialization• Developed new cost controls and savings in the marketing budget • Provided outstanding customer service through expert product knowledge, proven sales techniques and a focus on converting customer into buyers• Recognition for consistently achieving sales targets, goals and KPI’s• Developed strong relationships with regular clientele leading to an increase in repeat business Show less

  • Head of Business Development B2B Europe

    Mar 2010 - Aug 2012

  • Country Manager Spain and Portugal, Madrid, Spain

    Nov 2007 - Feb 2010
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  Mondo Toys SP&P

  Aug 2013 - Dec 2018

  Country Manager

  Mondo S.p.A is an Italian Company that operates in two main businesses: Sport & Flooring, Playing balls and Toys. Official supplier of the Olympic Games on ten consecutives occasions, from Montreal 1976 to Tokyo 2021.Responsible of 15 MEuros/year and gross profit margins, reporting directly to CEO. Lead a team of 5 people reported to the BU Director.Re-organized the sales team with new recruiting focusing on distribution specialization and industrial B2B.Launching Customer Esperience cofoundend with strong Brand as Mattel and Disney to reinforce presence in Retail without spending money for listing. In 2014 Mondo Toys receives the Prize “Rookie of the year” from Mattel. Show less

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  ABP Investigación de Siniestros

  Jan 2021 - now

  Quimico industrial. Area de especializacion origen y causas de Incendios y explosiones.

  ABP Investigacion de siniestros is a company whose main activity is the investigation of the origin and causes of fires and explosions in different scenarios. A multidisciplinary team with an extensive and recognized profesional experience in the investigation of accidents. ABP Investigacion de siniestros use as a reference, the investigation method endorsed by the NFPA (National Fire Protection Association) 921, designated as scientific method, which guarantees that the process of obtaining information, the analysis, and the proposal and selection of hypothesis to be done in a regulated way. Integrity, perseverance, work and accuracy along with professionalism, are our essential values ​​in order to provide the best service possible to our clients. Show less