
Maayan Akavya - מעיין עקביה
Information System Manager

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About me
CEO at UNIQ: Israel's Leading Reward Program for Higher Education | Campaign Creative | Business & Data Analysis | ROI's & Revenue Manager | M.A in Behavioral Economics
Education

IDC Herzliya
-M.A in Behavioral Economics Behavioral SciencesI completed my master's degree in Behavioral Economics, providing me with the ability to examine the cognitive, emotional, and social aspects of the decision process. I believe the program has allowed me to predict actual behavior, and to provide important insights about the forces that shape individuals’ and societies’ economic decisions.Courses I have taken:➢ Econometrics Applications of Behavioral Economics➢ Behavioral Finance and FinTech➢ Managerial… Show more I completed my master's degree in Behavioral Economics, providing me with the ability to examine the cognitive, emotional, and social aspects of the decision process. I believe the program has allowed me to predict actual behavior, and to provide important insights about the forces that shape individuals’ and societies’ economic decisions.Courses I have taken:➢ Econometrics Applications of Behavioral Economics➢ Behavioral Finance and FinTech➢ Managerial Decision-Making➢ Empirical Research Strategies for Managerial Economics Show less

Shenkar - Engineering. Design. Art.
2009 - 2012B.Des Visual Communication
Experience

Britannica Knowledge Systems
Jan 2007 - Jan 2009Information System ManagerBritannica Knowledge Systems offers the most comprehensive integrated training and readiness management solution. Our proven track record is based on more than 20 years of experience in providing optimal solutions for the most prestigious, complex and demanding operations in the areas of civil aviation, defense, security forces and corporate training management.My responsibility was to check software quality. I conducted manual tests for web system for managing learning and knowledge (functional tests, performance, GUI, DATA).I worked closely with the Test Director, writing test scripts against characterizations, managing working versions with SQL SERVER.Our flagship product, Fox, is an innovative web-based training management system that optimizes the training, scheduling and operational readiness of complex global training organizations. Developed and evolved from real user needs, Fox enables the better design, scheduling, execution, evaluation, and monitoring of training programs. Fox helps airlines, training establishments, training centers, operational units and military organizations to increase operational efficiency, improve training throughput and effectiveness, and continuously expand and assure optimal proficiency and readiness levels. Show less

Mor Children Events
Jan 2009 - Jan 2011Founder | Event PlanningEstablishment and management of an event production company. An independent company that specializes in producing unique events for children. Managing the company on the marketing side, recruiting and managing staff, working with suppliers and customers, creating a concept for events and their actual production

Ozen Bar Events
Jan 2010 - Jan 2011Senior Event PlannerOzenBar Club opened in 2008, and together with the well established music and cinema stores, it serves as a unique attraction for art and live music lovers in Israel.From folk to pop, rock to noise, funk-groovy to hip-hop – OzenBar offers daily live shows of leading contemporary artists, nostalgic performances and one-time reunions. The club also produces and hosts great parties, stand-up events, poetry evenings, and lectures on any subject.I was responsible for the production of various events - conferences, seminars, company events and private events➢ Created and implemented processes to increase event efficiency ➢ Ensured events were properly budgeted and stayed within budget ➢ Led a team of employees on numerous projects➢ Spearheaded the planning of the event to execution ➢ Work closely with suppliers and customers to form partnerships Show less

Nehes | נכס
Jan 2011 - Jan 2017Vice President Of Business DevelopmentFor the first time in Israel, we established together TAU and UNIQ, the consumer clubs of the higher education system in Israel. Both clubs are based on an exclusive and unique credit card designed for students, faculty, staff, lecturers, graduates and retirees. Joining the club and issuing the credit card is free of charge, and their proceeds are reinvested in the community.Join more. Save more. Enjoy a lot more. As part of our consumer clubs, members enjoy a large purchasing power and a variety of discounts, benefits and promotions in a selection of chains and stores within the campuses where they study and teach, in places where they usually hang out and around the country. Hundreds of businesses and companies choose to collaborate with us, provide benefits to our audience and enjoy quality, targeted and measurable advertising packages.My role and responsibilities as VP Business Development include: ➢ Establishing and managing business methodology and leading complex processes across multidisciplinary teams➢ Preparation for tenders, including presentations➢ Increasing the company’s annual revenues by hundreds of thousands of Shekels➢ Performing market research and identifying opportunities for leading projects from idea to market Show less

UNIQ
Jan 2017 - nowChief Executive OfficerUNIQ is a community of like-minded, young, motivated and creative people. UNIQ excels in managing community based customers' clubs and as of today, manages 4 clubs with over 100K members: ➢ TAU - 40,000 Members➢ UNIQ - 30,000 Members➢ ADIF - 17,000 Members➢ Tel Aviv District Bar Association – 35,000 MembersOur exclusive members hold credit cards of Isracard and MAX.We work 24/7 to provide our members with the best discounts and benefits for our colleagues. among our collaboration you could find: GOLF Group, CASTRO Group, Cinema City, Billabong, ILmakiage, Kravitz, FIX, Adika, Shookit, Top Shop, ZAPA, Ticketmaster, SABON, Zer4U, Agadir, Lenovo, Asus, TV NEXT, Yves Rocher, Nissan, BRIMAG, SOLTAM, We invest a lot of resources in order to offer excellent service to our members through weekly mailings, SMSs, the various club sites, Facebook and Instagram pages and responsive customer service.Our leading values are: Accessibility, Community, Independence, Intelligence and Innovation.➢ Establishing the entire club’s system: customer service, sales, advertising, collaborations, etc➢ Forming long-term business plans➢ Manage a community of over 100K members across Israel➢ Developing new customer marketing strategies (recruitment) and marketing to existing clients leading to increased average use➢ Overseeing a team of 10 employees➢ Spearheading projects from ideation to market➢ Leading branding and business strategy processes➢ Analyzing complex reports and formulating and implementing strategy➢ Collaborating with Israel’s leading companies and arranging for hundreds of deals and discounts for club associates➢ Reaching operational profitability within less than 3 years Show less
Licenses & Certifications

Data Driven Marketing
Digitalent - Be a talent in a digital worldJan 2017
Strategies & Tactics in Marketing & Advertising
Habetzefer - הבצפרJan 2006
Net 3.5 Development & Visual Studio
John BryceJan 2008
Web Development & Graphic Design
Concept Academy Ltd.Jan 2007
Volunteer Experience
Intelligence
Issued by Israel Defense Forces
Associated with Maayan Akavya - מעיין עקביה
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