Devanshu Mandal

Experience

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  BookOrb

  Jul 2016 - Aug 2017

  Search Engine Optimization Specialist

  Spearheaded SEO strategy and executed a successful plan, resulting in:Significant organic traffic growth: Implemented a comprehensive organic search strategy encompassing in-depth keyword research, competitor analysis, technical audits, content optimization, and link building. This led to a substantial increase in organic traffic.Improved online sign-up conversion: Strategically managed social media presence across LinkedIn, Twitter, Facebook, Google+, Scoopit, and Digg, leading to an impressive conversion rate increase from 7% to 18%.Enhanced brand awareness: Implemented effective brand awareness initiatives, driving a considerable growth from 10% to 23%. Show less

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  OM Logsitcs Limited

  Sept 2017 - Dec 2017

  Digital Marketing Executive

  - Managed and executed marketing campaigns and communications, from conception to completion, including planning, budgeting, execution, and analysis.- Developed and implemented advertising campaigns to increase brand awareness, website traffic, and leads.-Worked with cross-functional teams, including ad agencies and freelancers, to coordinate promotions and events.-Led the social media management strategy across all channels, including LinkedIn, Twitter, Facebook, and Google+.-Managed and optimized search engine marketing campaigns to achieve desired results.-Analyzed Google Analytics data to track the revenue performance of marketing campaigns. Show less

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  Octavius Emporium

  Dec 2017 - Aug 2018

  Digital Marketing and Ecommerce Specialist

  - Responded to all e-commerce (Amazon, Flipkart, Snapdeal, Paytm Mall, and eBay) customer inquiries in a timely and professional manner.- Modified or canceled orders as needed, and communicated all order changes to customers clearly and concisely.- Managed third-party e-commerce inventory levels to ensure that products were always in stock and available to customers.- Managed the website inventory and made updates to the website platform backend to ensure that the website was accurate and up-to-date.- Gathered order shipping status information from shippers (DHL, FedEx, etc.) and communicated this information to customers regularly.- Created an Octavius e-mail newsletter list by communicating with customers and up-selling and cross-selling products while communicating.- Conducted market and competitor research and analysis to stay informed about the latest trends and developments in the industry.- Managed and optimized search engine marketing campaigns to ensure that goals were met.- Provided recommendations and actively participated in landing page optimization to improve conversion rates.- Organized and planned community management activities on social media platforms (LinkedIn, Instagram, Twitter, Facebook, Google+, and Pinterest) to engage with customers and build brand awareness. Show less

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  Novotus Information Technology Pvt Ltd

  Aug 2018 - Mar 2020

  - Collaborated with team to brainstorm innovative solutions to complex client challenges.- Effectively communicated strategy, project development, timelines, and results to team and management.- Partnered with content writers and web designers to create SEO-friendly content.- Developed and implemented performance plans, including action plans based on daily, weekly, and monthly analysis of key performance indicators (KPIs).- Continuously evaluated departmental productivity and identified opportunities for process improvement.- Fostered a team environment with high morale, positive energy, a collaborative culture, and a focus on achieving goals.- Assisted with the hiring and workforce planning process. Show less - Managed client websites, including all images, tools, and content, ensuring that they were up-to-date, secure, and user-friendly.- Planned and executed digital marketing campaigns, including web and SEO, to achieve client goals and objectives.- Oversaw the management of all digital channels, including updates, design, and user experience, to ensure a consistent and positive brand experience across all platforms.- Developed and implemented website traffic plans and goals to drive traffic to client websites and improve conversion rates.-Optimized websites for SEO and usability to improve search engine rankings and make the websites easy for users to navigate.- Managed analytical tools such as Google Analytics and Webmaster Tools to track and analyze website traffic and performance.- Created SEO-optimized copy for a range of platforms, including blogs, product descriptions, articles, and reports, to improve search engine visibility and generate leads and sales.- Collaborated with the Digital Marketing Manager to ensure that all client needs were met and all projects were completed on time and within budget.- Conducted on-site and off-site SEO audits and competitor analysis for clients to identify areas for improvement and develop strategies to stay ahead of the competition.- Implemented and maintained SEO strategies as defined by the Digital Marketing Manager to improve website rankings and organic traffic.- Used Google Analytics to analyze and report on key digital marketing campaigns for each client to track progress and measure ROI.- Monitored brand mentions across the web and responded to any customer complaints in a timely and professional manner to maintain a positive brand reputation. Show less - Managed search engine audit documents on client websites and provided recommendations for improvement.- Conducted keyword research to identify highly relevant and trafficked keywords that could be used to improve client website search engine rankings.- Suggested improvements for SEO, including internal architecture, content gaps, and new content opportunities.- Successfully managed client websites and significantly raised their rankings to the top 2 in major search engines (Google and Bing).- Wrote end-of-month progress reports, prepared search engine ranking and traffic reports to assess areas of potential improvement, and monitored, tracked, and reported website traffic, including trend analysis using site analytics solutions.- Collaborated with a team to brainstorm new ideas and identify complex issues faced by new and existing clients.- Collaborated with content writers and web designers to ensure that their content was SEO-friendly. Show less

  • Search Engine Optimization Team Lead

    Dec 2019 - Mar 2020

  • Senior Digital Marketing Executive

    Jan 2019 - Nov 2019

  • Digital Marketing Executive

    Aug 2018 - Dec 2018
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  Ivan Infotech Pvt. Ltd.

  Mar 2020 - Aug 2020

  Senior Digital Marketing Analyst

  - Led digital strategy development for new business opportunities, including owned, earned, and paid media.- Managed the full lifecycle of digital products for four countries, including strategy, definition, design, development, maintenance, and analytics.- Collaborated with the insights and usability team to improve internal reporting, establish new KPIs, and integrate metrics into dashboards.- Trained the digital department on B2C best practices and new methods to ensure quality and efficiency.- Increased organic SEO traffic by 20% by redirecting irrelevant and outdated traffic to new, optimized pages. Show less

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  Apeejay Surrendra Group

  Sept 2020 - Mar 2022

  Assistant Manager - Digital Marketing

  - Coordinated with internal stakeholders (Go-To-Market, Planning, Sales, Visual Merchandising) to ensure alignment on all marketing activities in India.- Managed digital marketing budgets, go-to-market calendars, campaign strategies, tactics, and timelines to achieve business objectives.- Collaborated with external agencies and internal teams to maximize the effectiveness of digital marketing and branding campaigns.- Analyzed group site traffic flow and provided regular internal reports to inform decision-making.- Evaluated new technologies and market trends to keep the company ahead of the curve in media and marketing.- Owned and managed all aspects of paid search and social media advertising campaigns, including account setup, strategy development, execution, and performance optimization.- Monitored and maintained key account metrics such as keyword bids, budget caps, impression share, quality score, and conversion rates.- Generated qualified leads from various marketing campaigns and nurtured them through the sales funnel.- Developed and delivered training to team members on communication skills, technical details, lead generation strategies, CRM tools, and more. Show less

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  GroupM

  Apr 2022 - Feb 2024

  Media Activation Manager - Paid Social

  - Managed the execution of social advertising campaigns for businesses, ensuring flawless execution and exceptional campaign performance. - Partnered with internal teams to understand the client's marketing goals and provided media plan feedback to ensure GroupM was set up to achieve results.- Helped identify and suggest new social media strategies or tactics that would help deliver or exceed client goals.- Analyzed data on a daily basis to perform ongoing optimizations to achieve KPI goals, including optimizations across other digital media channels.- Identified any shifts in digital performance trends and made necessary adjustments to campaigns.- Troubleshooted campaign, creative, and technical issues affecting tracking, implementation, and/or performance.- Developed and implemented social media paid activation strategies, aligned with the client's overall marketing goals.- Mentored and trained team members on social media paid activation best practices. Show less

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  Publicis Global Delivery (PGD)

  Feb 2024 - now

  Business Manager - Quality Paid Social

  - Planned and conducted internal quality audits on campaigns and accounts, ensuring adherence to established standards and guidelines.- Utilize substantial experience working on Social, campaigns to optimize campaign performance, pacing, and overall management.- Demonstrate proficiency in identifying discrepancies or issues within campaigns and effectively communicate findings for resolution.- Create dashboards and data analysis reports based on audit findings to contribute to informed decision-making and process improvements.- Supervise the execution, monitoring, and measurement of marketing campaigns to ensure their success.- Compile regular reports on campaign performance and results for stakeholders.- Utilize data and feedback from existing and previous projects to continuously improve new campaigns. Show less