Michelle Xiao

Experience

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  Guangzhou Chengbao Property Development Co., Ltd

  Dec 2013 - Jan 2014

  Sales and admin

  - Conducted both face to face and phone call sales to drive sales figure- Liaise with the property management company to organise activities such as opening inspections - Before and post customer services

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  HSBC

  Jan 2014 - Jan 2014

  Intern

  - Gained knowledge in personal banking and wealth management- Provided full administration support to my fellow colleagues.- Liaised with staff members from other branches/ countries- Promoted the latest financial products to our clients.

• 

  University of Technology Sydney

  Jun 2015 - Dec 2015

  Improved communication skills and active listening by interacting with students from various backgrounds through volunteering at UTS events such as Network cafe, International students’ information day and orientations. Conducted thorough researches to implemented a comprehensive marketing plan with my team members to assist RedBalloon in expanding its New Zealand market. Our effort was recognised as we were selected as the winning team.

  • Peer Networker

    Jul 2014 - Dec 2015

  • Winner Univative 2015 Red Balloon Ausralia

    Jun 2015 - Jul 2015
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  EZbuy International Pty. Ltd.

  Sept 2015 - Nov 2015

  Marketing Intern

  - Developed innovative online and offline marketing campaigns to build up brand recognition towards both the Chinese and Australian market- Business development: partner with local business to maximise value for both parties - Completed promotion articles to be published on different social media platforms- Extensive research on new products, target markets and their behaviours- Identified opportunities to drive sales including determine new collections such as 'snacks/food that you miss most from your hometown' Show less

• 

  Www.chefss.me

  Feb 2016 - Feb 2017

  Creative Marketing

  • Organised interviews with chefs/ restaurants and collaborated with photographers on media production.• Tripled the amounts of followers on Instagram in 15 days.• Content creation and social media scheduling.

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  Guangzhou Huaxun Jietong Electronic Commerce Co. Ltd

  Feb 2016 - Mar 2016

  Marketing Internship

  I interned at an e-commerce company that specialised in importing products from around the globe and shipping them to customers in China during my semester break.My responsibilities included:- Assisting the Marketing & Product Manager.- Conducted research on the latest buying trends.- Updated product info on websites and other social media platforms.- Presented company profiles to clients F2F.

• 

  Country Corn Australia

  May 2016 - Sept 2016

  Concept Consultant / Business development

  • Supported marketing and business development activities across Sydney: i.e. coordinator at the Good Food and Wine Show 2016. • Generated quality leads through market research, cold calling and delivery of samples – I won a new client on my first fieldwork. • Collaborated with IT support for website recreation and content management. • Assisted with order processing and logistics

• 

  University of Technology Sydney

  Sept 2016 - Feb 2017

  • Managed UTS International Office's online presence which achieved an average reach of 2000+ per post, using data and insights for better content creation• Campus event coordination • Produced marketing campaigns & digital production that doubled online engagement • Used Adobe products (InDesign & Marketing Cloud) for marketing activities (social media calendar, create and translate promotional materials• Managed a positive relationship with various stakeholders: other departments, external marketing agencies, prospective and current students Show less

  • Online Community Officer

    Oct 2016 - Feb 2017

  • Annual Appeal Assistant

    Sept 2016 - Dec 2016
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  Australian Centre for Event Management

  Jan 2017 - Feb 2017

  Program Assistant

  • Assisted with International study tour group site visits• Assisted in preparation of marketing and promotional materials for Study Tours and Corporate Training programs• Liaised and engaged with various stakeholders • Database management and other ad hoc duties

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  I2S Business Solutions

  Mar 2017 - Jan 2019

  Marketing & Inside Sales

  • Worked directly with CEO, VP and inside sales team to initiate, revise, refine and execute sales strategies• Collaborated with N3 & IBM on lead handling, client discovery, converting inbound leads and closing sales• Supported clients on IT staffing (i.e. sourced & managed recruitment partners, shortlisted and followed up with candidates) • Drove sales volume via LinkedIn Sales Navigator for AP & UAE, targeting senior management• In 3 weeks, prospected, qualified and closed a deal for a long-term project• In 60 days, converted 27% cold leads to warm leads, in which 3.3% turned into an appointment •Led the first Marketing Department and developed new initiatives to support sales activities (i.e. designed and created marketing collaterals, web & content creation, social media calendar) •In 30 days, increased 50% of organic LinkedIn visitors and 87% of followers•Collaborated with external agencies on an IBM funded campaign, which was rated "the best co-marketing campaign in Q3", "worldwide standard", achieved 110% target. Show less

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  Roads and Maritime Services

  Mar 2019 - Oct 2020

  GIS Graduate

  • Skillful use of ArcGIS to support various road projects• Prepare land acquisition files and property-related searches• Respond to customer inquiries and developmentapplications

• 

  Transport for NSW

  Oct 2020 - now

  I resolved long-standing overdue utility accounts by using diverse strategies and building strong relationships with stakeholders. I cleared over $300,000 in overdue amounts billed to Transport, ensuring financial compliance and proper transfer of responsibilities to contractors and councils.I am committed to continuous improvement by identifying gaps and proposing solutions and collaboration with key stakeholders and SLT to boost efficiency. Revamping the compound site search process has increased turnaround time by 50%. Implementing a document management process in EDRMS for land handovers has strengthened governance. I also initiated communication among property sub-branches to address gaps in the property settlement process and advocated for regular updates from the Acquisition team, ensuring caretaker oversight for properties post-settlement until project commencement to maintain continuity.I demonstrate a can-do attitude by investigating and resolving public queries and complaints on legacy Transport-owned assets. I lead collaborative efforts with the wider Property Group to address these issues and manage data cleansing initiatives, ensuring accurate maintenance records for road parcels. This has improved accountability and efficiency in handling customer inquiries.With extensive experience managing the full infrastructure project lifecycle, I provide strategic planning advice, offer property guidance on Titles, Plans, and Internal Maps, and oversee land handback upon project completion. I embrace modern technology to enhance efficiency, advocating for a conveyancing search tool that improves contingent search capabilities and strategic project planning, enabling early identification of property owners and environmental risks. I consistently maintain up-to-date reporting and data by coordinating with multiple project managers, providing consolidated insights into the project pipeline and training budget to the Director. Show less Played a crucial role in acquiring stratum and substratum for major projects like M12, Sydney Gateway, Parramatta Light Rail, and WestConnex. Conducted meticulous due diligence in land tenure searches and property functions.Maintian consistency and accuracy in responding to state-wide property inquiries, Development Applications, and Planning Proposals. Maintained Property database and communicated effectively via letters and phone etiquette.Effectively managed communication between Project and Legal, successfully issuing s175 Roads Act notices within the Council deadline. Proficient in ArcGIS for generating and updating sketches to project specifications, setting a benchmark for future notices.Managed workload effectively to expedite the completion of Schofield Road Stage 1-3 road dedication, meeting internal KPIs and releasing land valued at approximately $20 million.Recognised and addressed operational challenges, proposing innovative solutions like leveraging past inquiries to map properties when a project website experienced downtime. This involved cross-referencing the inquired property with Google Maps to ensure response consistency and prevent missed KPIs.Led the investigation and rectification of unknown road parcels in Sydney North, achieving an 85% action rate through rigorous independent research and teamwork.Utilised advanced Microsoft Excel skills to extract and organise data from various sources for critical tasks such as ownership schedules, road dedications, and project cost estimates.Maintained effective communication with external key stakeholders to gather essential property-related information for projects. Regularly updated response templates to ensure accuracy and compliance with TfNSW's standards.Developed a standardised Road Closure procedure for the wider Sydney team, collaborating with relevant departments to streamline responses to Council requests and ensure efficient operations. Show less

  • Project Property Coordinator

    Mar 2023 - now

  • Land Information and Corridor Officer

    Oct 2020 - Mar 2023