Yana Semenenko

Experience

• 

  King Games

  Jan 2015 - Jan 2016

  Junior UI Designer

  - Style Guide Development (logo, colors, typography, characters, etc.)- Game UI (menus, interface, buttons, screens, etc.)

• 

  TrafficIMA

  Jan 2016 - Apr 2017

  Generalist Designer, Traffic manager

  - Creation, optimization, and analytics of campaign promotion- Analysis of the effectiveness of communication strategy on different online platforms- Selection of thematic sites for the placement Company's promotional materials- Creating a contextual marketing campaign, its analysis and optimization - Collaborate with a cross-functional team that includes developers, product and web designers- Expertise in Adobe Photoshop, Sony Vegas PRO

• 

  Fotohub.club

  Jul 2016 - Oct 2017

  Graphic Designer

  - Professional retouching of on-figure, fashion, and still life images- Color correction of products from the sample- Enhanced Liquifying for fashion photo series - Creation of Graduation photo album templates- Creation of media and brand walls, photo collages- Expertise in Camera Raw, Lightroom, Photoshop Actions

• 

  Artel [www.artel.ua], YRG [yrg.com.ua]

  Oct 2017 - Dec 2018

  Graphic and Tech Designer

  - Conceptualizing visuals based on requirements and brand guidelines- Create rough drafts and present ideas to the team- Update graphics and layouts based on feedback from clients- Create visual assets for print content needs- Designing templates of catalogs, brochures, magazines, etc.- Prepress process, collaboration with typographers' team- Packaging and Die Cutting design- Creating advertising materials for different media- Creating layouts for outdoor advertising- Responsible for establishing visual standards for marketing communications Show less

• 

  Freelancehunt.com

  Jun 2018 - Dec 2019

  Graphic Web Designer

  - Create and design various materials for print and digital collateral- Establish creative direction for the clients as well as brand guidelines- Manage multiple projects within design specifications along with design handoff to the dev team- Packaging design etc.

• 

  Wildix

  Dec 2019 - Dec 2020

  Graphic Designer

  - Create brochures, magazines, flyers, and web banner layouts- Create layouts for trade fair stands and products concept and packaging- Develop illustrations, logos, and other artworks for printing stuff and website publications- Create slide deck presentations for events, webinars and corporate identity- Ensure final graphics and layouts are visually appealing and on-brand and respect the corporate identity.

• 

  Upwork

  Dec 2020 - Aug 2021

  Graphic Web Designer

  - Branding and Corporate Identity- Conceptualizing visuals based on requirements and brand guidelines- Review design briefs and related requirements- Develop illustrations, logos, graphics, and layouts using Adobe CC- Create rough drafts and present ideas to the team- Work with copywriters and Marketing team to produce final designs- Ensure that final graphics adhere to brand guidelines- Update graphics and layouts based on feedback from all stakeholders- Submit designs for internal approval processes, ensuring that changes are tracked for further enhancement- Produce templates that can be modified for different mediums and purposes (Atomic design)- Create visual assets for print content needs- Test graphics, colors, and layout choices to improve Ad conversions- Utilize data to improve current designs- Crafting the visual style for multipurpose projects across different mediums- Presentation and infographics design- Character development for further animation- Commercial illustration- Develop a creative strategy for marketing communications Show less

• 

  Andersen Lab

  May 2021 - now

  - Collaborate closely with developers to validate design decisions on technical feasibility and correlation with project architecture- Maintain and develop existing design system, create prototype solutions for internal projects- Report to Senior UX/UI Designer and work on feedback to craft a seamless user experience- Analyze the context of use and target audience through a mixture of both qualitative and quantitative research methods- Transform requirements into explicit solutions, collaborating closely with PO and BA Show less - Clarifying the process “as is” and eliciting further requirements for internal projects- Analyzing previous solutions to define a straightforward “to be” process- Conduct UX research and user interviews- Product backlog management- Processing Change Requests from stakeholders- Gap analysis of the current project documentation- Facilitating and organizing internal meetings to define process bottlenecks with further solution- Participation in UX activities (prototyping, IA development, etc) Show less

  • UX/UI Designer

    Dec 2021 - now

  • Business Analyst

    May 2021 - Dec 2021