Lee-Ann Marsh

Experience

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  Decima Research

  Mar 2005 - Mar 2006

  Associate Consultant
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  Clear M&C Saatchi

  Jul 2006 - Oct 2007

  Quantitative Brand Researcher / Project Manager
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  2CV

  Oct 2007 - Oct 2009

  Brand Research Manager
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  LJRowan Consulting

  Nov 2009 - Apr 2011

  Brand Strategy Consultant
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  Bank of New Zealand

  Apr 2011 - Jul 2011

  Market Analyst (Contract role)
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  Fonterra

  Jul 2011 - Nov 2015

  Global Insights Manager

  SummaryAt Fonterra I had numerous opportunities to create value by sharing the voice of customers and using research and data to identify and create win-win business opportunities. I demonstrated a passion for championing the consumer, for developing solutions and ensuring that brand programmes, services and communications all delivered to the needs of target audiences. Positions held1. Global Insights Manager, Global Brands & Nutrition. October 2014-October 2015. Focus – Growing the global consumer brands business 2. On-Farm Strategy Manager, FarmSource/RD1 (Contract role) – December 2013-September 2014 (10 months). Focus – Developing a growth strategy for a NZ retail business3. Strategy, Insights & Digital Manager, Co-operative Affairs. August 2011 – November 2013 (2 years, 6 months) – Focus – Driving Fonterra Co-operative farmer shareholder loyalty Show less

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  Nestlé

  Nov 2015 - Feb 2017

  Planning and Insights Manager

  SummaryAt Nestle my trans-tasman role was to champion the voice of the NZ consumer and provide key market insights to drive successful trans-tasman strategies. I also worked closely with the AU based Innovation Manager supporting key projects and working in the capacity of NZ innovation lead, keeping the region abreast of what's happening in the market and identifying opportunities for Oceania. My knowledge spans across Nestlé's key FMCG categories including Beverages, Foods, Dairy, Confectionery, Infant Nutrition and Pet Care and enabled me to have a unique perspective of the consumer journey across all life stages in food and beverages. Show less

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  Beef + Lamb New Zealand

  Feb 2017 - Aug 2021

  Global Market Innovation Manager

  My role was to create value for the red meat sector by understanding and turning disruptive shifts into opportunity and advantage. Key highlights include:- Co-developing the Red Meat Sector Strategy 2020 and the refreshed Beef + Lamb New Zealand Strategy launched in March 2021.- Leading a transformational, collaborative sector-wide reputation project to re-position the sector to address New Zealanders concerns for how products are produced. This was one of many initiatives identified through the thought leadership work noted below and by engaging with senior leaders. A major focus was on conveying complex climate and nutrition science and industry progress through simple messaging and engaging storytelling. - Supporting the development of the global origin brand Taste Pure Nature and leading the evolution of the brand with a greater emphasis on sustainability and nutrition.- Leading on two major thought leadership reports: ‘Future of Meat: How should New Zealand’s red meat sector respond to alternative protein advancements and ‘Shaping the Future of NZ’s Red Meat Sector to identify areas of opportunity and enable the industry to proactively respond to forces of disruption. - Engaging with media as an industry spokesperson and presenting at a range of conferences and forums. Subject matter expertise includes: global consumer insights, market development, innovation, and sustainability including the future of meat and alternative proteins. Show less

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  Meat Business Women

  May 2019 - Aug 2021

  New Zealand Committee Member
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  Agri-Women’s Development Trust (AWDT)

  Mar 2020 - Feb 2021

  Advisory Trustee (12 months)
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  Devonport Methodist Childcare Centre

  Dec 2020 - Dec 2022

  Board Trustee
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  AGMARDT (The Agricultural and Marketing Research and Development Trust)

  Aug 2021 - now

  General Manager

  AGMARDT is a not-for-profit organisation within New Zealand’s food and fibre sector with a capital fund of approximately $88 million. Reporting to the board of trustees and leading a small team I am responsible for strategic leadership and overall operations of the Trust. Alongside impact-led granting activity, I’m leading several strategic initiatives focused on: investment, leadership development, and strategic grant programme design, and communications. I also sit on a number of advisory and governance groups as part of AGMARDT's focus on strategic partnerships. Building trusted relationships and stakeholder engagement are key strengths of mine and are critical to success in my current role. My relationships span across NZ’s innovation ecosystem including entrepreneurs, funders, government agencies, farmers and growers, agribusiness including Māori agribusiness, research institutions/academia, and industry groups. Show less

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  Sprout Agritech

  Nov 2022 - May 2024

  Member Board of Directors