Vanessa Denice

Experience

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  Seer Interactive

  Feb 2012 - Jun 2012

  SEM/PPC Intern

  Search Engine Marketing and Pay-Per-Click advertisingGoogle AdWords certified

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  Brafton Inc.

  Jul 2012 - Jul 2014

  Lead Editor

  - Responsible for editing tens of thousands of words each month to ensure high-quality content - Conducted plagiarism checks on peers - Produced between 2,000 and 3,000 words of in-depth content each day, in addition to other duties - Served as a direct link for clients and regularly had daily communication with contactsNews and Content Writer (July 2012 - November 2013)- Wrote and edited approximately 4,000 words each day- Composed news and evergreen articles, blog-style writing, landing page copy and press releases for a variety of clients each day - Experience with editing, research and AP Style Show less

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  Skyword

  Apr 2015 - May 2018

  - Proofed highly technical B2B content for grammar, clarity and compliance with client standards- Managed full-time editors on content standards, contributor and client communication, and general editorial and SEO best practices - Vetted, recruited, onboarded and nurtured industry influencers to produce specialized tech content- Brainstormed monthly thematic campaigns, specific article ideas and larger projects, and oversaw their implementation- Collaborated with marketing and strategy teams to produce content, analyze results and maintain a positive relationship with clients and their organizations Promoted to Senior level in Oct. 2017 Show less - Edited and fact-checked B2B tech articles for IBM’s award-winning website, SecurityIntelligence.com, along with several high-profile clients- Participated in topic ideation, editorial calendar planning and content curation- Communicated with freelance writers and industry influencers to ensure all articles were factually accurate, grammatically correct and in the approved brand tone- Collaborated with strategists, writers, influencers and brand experts to deliver outstanding content Show less

  • Associate Director, Editorial

    Feb 2018 - May 2018

  • Senior Editorial Manager

    Jul 2016 - Feb 2018

  • Associate Editor

    Apr 2015 - Jun 2016
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  GE Current, a Daintree company

  May 2018 - Dec 2021

  Content Strategy & Development Manager

  - Lead end-to-end content development encompassing whitepapers, ebooks, interviews, blog posts, thought leadership article, case studies, product descriptions, event pages and more - Own external communications including press releases; manage media opportunities and monitoring- Edit newsletters, product brochures and data sheets, press releases and general web content- Write email copy for nurture streams and personalized sales outreach- Maintain brand standards across all content - Optimize product landing pages and content for targeted keywords; report on results - Collaborate with designers, engineers, product teams, salespeople and others to ensure content is relevant, accurate and useful - Act as the point of contact with multiple agencies; manage projects, budgets and relationships Show less

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  Oracle

  Jan 2022 - Aug 2022

  Senior Content Marketing Manager

  - Strategically plan content for Oracle’s B2B and B2C marketing products, ensuring all buying stages and personas are represented across multiple products and campaigns- Oversee end-to-end production of campaign assets, from ideation and writing through stakeholder review and creative design- Write and edit ebooks, infographics, checklists, blog posts, marketing templates, reference materials, and other marketing collateral- Collaborate with campaign managers, subject matter experts, product marketers, graphic designers, and the corporate communications team to ensure final assets are on brand, in scope, and effective- Team with third-party agencies to produce campaign content Show less

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  Vizit

  Sept 2022 - now

  Senior Content Marketing Manager

  Vizit’s revolutionary Visual Content Performance Platform helps companies measure, understand, and optimize their visual content to drive more sales, engagement, and connection with their target consumer audiences. Powered by patented visual AI technology and a proprietary database of 1+ trillion visual cues that influence consumer behavior, the Vizit Platform enables the world’s top consumer brands to “see through the eyes” of their consumers in real time to create the most powerful visual brands and experiences.My responsibilities at Vizit include: - Ideate, write, edit, and publish content assets such as ebooks, reports, blog articles, and press releases to feed lead generation and nurturing activities - Work alongside designers, customer success reps, sales, and demand gen to finalize and distribute content assets- Compose campaign emails and monthly newsletters - Manage social media feeds- Report on social media and content analytics- Use Figma, Canva, and the proprietary Vizit platform to design custom visuals for content- Oversee and train content marketing interns Show less