Himanshu Rai

Experience

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  Kashyap Constructions Pvt Ltd

  May 2018 - Oct 2021

  Senior Civil Engineer

  *JMC Project India Pvt Ltd - Road work of Bitumen.*KEC International Ltd. (Jharkhand) - Earth Work - Project Name Adityapur Project.*Reliance Corporate IT Park Ltd - Pali - Bilaspur - OFC Laying Work.*KEC International Ltd. (Jharkhand) - Railway Staff Quarter & Admin Building Internal Road, Drainage.*KEC International Ltd. (Mathura) - Supply and laying Blanketing and Ballast Railway Project Work Mathura.

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  Adda247

  Nov 2021 - Jan 2024

  Executive

  *Created dashboards, data visualizations, and performance reports.*Tracked and analyzed key product growth metrics (DAU, MAU, D1 retention, installs, uninstalls, conversion%) and user drop-off points using customized KPI dashboards.*Conducted A/B tests on push notifications, including sticky pushes, timer pushes, marketing communications, WhatsApp campaigns and product features.*Increased app push notification’s CTR from 0.65% to 0.9%+ through effective user-behavior analysis, A/B tests and user segmentation.*Led Skill Development vertical and increased app push notification’s CTR from 0.3% to 0.9%+.*Collaborated with the product team to add new app features like gamification tools (spin the wheel, scratch cards, story highlights, coin- rewards) significantly improving user-retention.*Developed an onboarding journey for new users based on key attributes, leading to a 20% increase in retention rates.*Orchestrated a comprehensive data-driven growth marketing strategy, boosting app traffic by 15% and increasing lead flow by 12% through push notifications, in-app messages, WhatsApp, SMS, and email campaigns, resulting in a 8% increase in daily app revenue. Show less

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  Park+

  Oct 2024 - now

  Project Manager