Tyler Doan

Experience

• 

  American Marketing Association University of Central Oklahoma Chapter

  Aug 2011 - May 2012

  VP of Research and Development

  o Initiated and conducted a survey campaigno Analyzed and reported datao Provided recommendations based on data collectedo Participated in Chapter strategic planning

• 

  I2E Governor’s Cup, Finalist, 2012, 2014

  Mar 2012 - Apr 2014

  Finalist

  o Developed business plans for two innovative products, made presentations to investors to seek funding o Represented UCO to compete against other universities in Oklahomao Advised and coached 9 students of the 2015 teams

• 

  OK-City Promotions

  May 2012 - Jun 2013

  Campaign Manager, Office Administrator

  o Set up marketing events to promote products in major retail stores o Generated average gross revenue of $800-$1000 per dayo Coached and trained new employees in sales and team buildingo Administered daily meetings, assisted in daily office operations

• 

  Oklahoma Council on Economic Education

  Aug 2013 - Feb 2014

  Marketing Coordinator

  o Managed two websites and three social media pageso Managed marketing campaigns for teacher trainings and workshops that reached a total of 185 teachers and helped educate over 12,000 students in the state of Oklahomao Conducted various marketing activities including email marketing, telemarketing, social media, SEOo Analyzed primary and secondary data and developed hypotheses on marketing performanceo Self-educated in using digital marketing tools such as WordPress, Constant Contact, and Hootsuite Show less

• 

  UCO College of Business

  Jan 2014 - May 2015

  Graduate Teaching Assistant

  o Integrated data from primary and secondary sources, analyzed and wrote reports for three academic research projectso Assisted 38 faculty members with teaching, grading, and other academic activitieso Handled confidential testing materials and guaranteed testing securityo Proctored and graded tests per faculty's request

• 

  Get People Moving

  Jan 2014 - May 2015

  Co Founder

  o Worked in a cross-functional team of five, specialized in market researcho Participated in the i2e Proof of Concept program, helped the company acquire $10,000 seed fundingo Interviewed 3 individuals or organizations per week for 10 weeks to validate the business modelo Developed and presented the initial business plan in the 2014 i2e Governor’s Cup Business Plan Competition, helped the team win first place in Health Care division and acquire $2,000 cash rewardo Contributed ideas for product development and built value proposition o Participated in business model development and testing Show less

• 

  TokenEx, LLC

  Jun 2015 - Oct 2015

  Marketing Intern

  o Integrated and analyzed data from multiple channels: Google Analytics, Adwords, VisiStat, Zoho, Yoast SEO, SEMRush, DiscoverOrg, HootSuite, and PipeDrive.o Developed buyer personas and market segments based on data analysis. o Built comprehensive reportsand provided insights to assist strategic decision making.

• 

  JD Young Business Technologies

  Nov 2015 - Jul 2016

  Digital Marketing Specialist

  o Managed digital marketing campaigns for 11 local clients from various industrieso Managed and optimized social media advertising campaigns on Google Ads, Facebook Advertising to meet client's KPI and ROI objectives.o Optimized digital campaign's performances by integrating multiple marketing tools: Google Analytics, Adwords, VisiStat, Zoho, Yoast SEO, SEMRush, DiscoverOrg, HootSuite, and PipeDrive.

• 

  Viet Thai International - VTI Group

  Apr 2017 - Sept 2021

  Digital Marketing Manager

  o Report to BU Head and Group CEO.o Setup omni-channel retail strategy to maximize Online-to-Offline customer experience and sales performance, including: Website, Google My Business, Facebook, Instagram, Grab, Now, Baemin, GoJek, Lazada, Shopee.o Integrate and manage performances of all Digital Marketing activities across owned, paid, and earned media.o Develop and manage Social Media content and creative strategy.Successfully run and optimize 50+ Facebook advertising campaigns per year. Increased Facebook followers by 2x, ad reach and engagement by more than 300%.o Manage creative and media agencies. Lead in Brand direction in the production and airing of two TVCs.o Initiate service integration with food delivery aggregators: Grab, Now, Baemin, GoJek. Increase revenue from delivery by 250%.o Lead POS transformation project for PHO24 and Highlands Coffee, manage a cross-functional team including Operations, IT, Marketing, Suppliers. Show less

• 

  SparkX Marketing

  Sept 2021 - now

  Director of Advertising Operations

  o Build and execute cross-border e-commerce marketing and advertising strategies for clients on Amazono Optimize advertising campaigns to reach or exceed Sales and/or ROAS (Return on Ad Spend) KPIso Develop and execute omni-channel marketing strategy to drive growth; leveraging combined advantages of Amazon DSP, Google, YouTube and Social Media (Facebook, Instagram, Twitter, TikTok...)o Utilize Mar-tech platform to monitor and manage real-time advertising performanceso Consult clients on marketing and growth strategies, based on data and insights. Show less