Athena Sandrini

Experience

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  Freelancer

  Aug 2018 - Feb 2021

  Set Producer

  Producer, photographer and directing assistant for advertisement and music videos. Working with brands like Episol, Hering, Banco do Brasil, Logitech, etc.I was never a big fan of the traditional education system, so I've always given priority to a hands on rather than theoretical experience. While still at high school I started working in the filmmaking industry where I acquired a good situational and market awareness on how to run a production.- Photography- Cinematography- Production- Direction- SFX- Art Direction- Post-production Show less

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  FAI.UFSCar

  Aug 2018 - Jan 2019

  Internship in Communication

  As the Visual Content Producer and Editor for the Federal University of São Carlos, I was responsible for the production and direction of all visual content for the university's video projects. I have had the privilege of playing a pivotal role in the early stages of the BOX UFSCar project. This project aims to produce high-quality educational content with significant scientific value, presented in a modern and efficient format to reach as many people as possible.

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  Pexels

  Jan 2019 - Jan 2023

  Creative Producer

  As an Ambassador for Pexels, a leading stock image library, I have been responsible for the growth and development of the Brazilian user base, as well as the acquisition of new contributors for the website. I have achieved this through the creation of events, marketing campaigns, social media content, brand partnerships, and direct communication with clients.In 2020, I took on the management of global social media marketing, where I identified demand, planned and developed marketing campaigns, created content, and optimized audiences and ads on social media platforms.In 2021, I have fully transitioned to content production, developing a wide range of projects, from small Reels and Tiktoks to large nature preservation and social justice campaigns. I have been actively involved in supporting movements such as Black Lives Matter, IFAW, Ocean Day Organization, and Amnesty International, among others.Working with Pexels has been a pivotal experience in my career, providing me with a deep understanding of the global and decentralized market, an economy that is driven by community rather than money. This experience has taught me the importance of how brands and the content they produce can make a meaningful impact on the world, and the power of storytelling in connecting with the right audiences. Show less

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  Globo

  Nov 2022 - now

  Line Producer

  During 2022's final stretch I was offered a role at Globo, Latin America's biggest TV broadcaster and 2nd biggest worldwide, as a Line Producer in the dramaturgy (fiction) department.My role involves leadership and management of all steps of a production, ensuring the technical execution from the conceptualization and initial budget, going through filming, post-production and multi-platform distribution (Broadcast, Pay TV and VOD)