Nayla E.

Experience

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  Procter & Gamble

  Jan 2011 - Apr 2011

  Marketing Strategy Consultant

  . Developed a targeted marketing plan for Herbal Essences, boosting foot traffic and customer attraction.. Utilized market insights to refine strategies, ensuring alignment with business objectives.. Tracked KPIs and provided data-driven recommendations to optimize campaign success and maximize ROI.

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  AXA

  Aug 2011 - Aug 2011

  Intern

  . Training across financial accounting, communications, and HR departments, contributing actively to diverse projects, and acquiring valuable skills. . Developed proficiency in financial management, communication strategies, and human resources practices, enhancing overall business acumen.

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  Dermapure

  Sept 2011 - Dec 2011

  Marketing Consultant

  . Conducted comprehensive market research to inform growth plans and optimize audience engagement and brand promotion strategies. . Utilized data analysis and reporting to guide and refine marketing strategies, ensuring alignment with business objectives. . Developed innovative approaches to enhance brand visibility, broaden the customer base, and drive sustainable growth and profitability.

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  Radio-Canada

  Jan 2012 - Apr 2012

  Marketing Consultant

  . Developed a cross-cultural communication plan with data-informed content to increase brand visibility and effectively engage target audiences across various digital channels, emphasizing cross-cultural connections and visually engaging content. . Utilized data-driven insights to optimize marketing campaigns, resulting in improved user acquisition, retention, and overall engagement metrics.

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  BMO Financial Group

  Jun 2012 - Jun 2012

  Marketing And Advertising Consultant

  . Crafted a transmedia storytelling campaign with creative solutions to effectively engage target audiences across various channels, exploring innovative methods to convey the bank's messages and unique value proposition through compelling narratives. . Leveraged data-driven insights to optimize campaign reach, ensuring maximum audience engagement and impactful brand messaging

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  Offerum

  Dec 2012 - Jun 2013

  Marketing Consultant

  . Created a unique concept and brand strategies to elevate brand awareness and drive business growth, leveraging data-driven insights for enhanced recognition, positioning, and online reputation. . Crafted tailored solutions to amplify online presence and achieve measurable marketing results, incorporating innovative approaches for impactful messaging and audience engagement. . Incorporated market insights and analytics to steer successful marketing campaigns, ensuring optimal outcomes.

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  NEWAD

  Nov 2013 - Jan 2014

  Brand Ambassador

  . Executed strategic marketing campaigns to boost brand engagement and visibility, including impactful street marketing initiatives that effectively connected with target audiences. . Contributed to the success of awareness campaigns, such as the "Be Naturally Intense" initiative for the Quebec Ministry of Health and Social Services, bolstering brand impact and promoting health initiatives.

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  Capital Events Morocco

  Apr 2015 - Jun 2015

  Assistant Project Manager

  . Conceptualized innovative event experiences, managed project timelines within budget constraints, and orchestrated seamless event execution for captivating attendee experiences.

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  Vichy Célestins Spa Hôtel - Casablanca

  Dec 2017 - Jan 2018

  Marketing & Sales Project Manager

  . Implemented targeted marketing and sales strategies, crafting compelling content and materials to boost brand awareness and align with business objectives. . Orchestrated seamless event execution, ensuring captivating and immersive experiences for attendees. . Collaborated closely with cross-functional teams to ensure the successful implementation of marketing projects and promotions, fostering synergy and efficiency throughout the process.

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  The Zoom Agency

  Oct 2019 - Dec 2019

  Brand Developer

  . Revitalized website, social media, and marketing materials to amplify brand engagement. Led brand identity development.. Formulated data-driven digital brand strategies and delivered analytical reports with strategic recommendations for marketing and business development.

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  Freelance

  Oct 2022 - now

  Marketing & Branding Consultant

  . Enhanced clients' brand identities through strategic audits, market analyses, positioning, and content creation, leveraging data-driven insights for decision-making.. Developed marketing strategies for social media, ads, and SEO. Refreshed and established brand guidelines and visuals for consistency.

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  Sukoon AgriTech

  Dec 2022 - Jan 2023

  Digital Marketing Consultant

  . Crafted branding and storytelling for brand elevation and refined audience targeting with segmentation. . Developed audience engagement strategies, refined business models, and UI.. Created a compelling pitch deck and presentation script, integrating resonant branding to boost stakeholder engagement and brand perception.