Karina Perez

Karina Perez

Brand Analyst

Followers of Karina Perez100 followers
location of Karina PerezMexico City, Mexico

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  • Timeline

  • About me

    Data Analyst | Creative | Entrepreneur

  • Education

    • Universidad Autónoma Metropolitana

      2010 - 2014
      Bachelor's degree Graphic Communication
    • Digital House

      2022 - 2023
      Data Analist
    • Universidad Nacional Autónoma de México

      2019 - 2021
      Master's degree Corporate Finance

      Activities and Societies: I participated as a speaker at the 3rd International Congress on Sustainable Management, UAM, 2019.

  • Experience

    • U Network

      Apr 2016 - Mar 2017
      Brand Analyst

      Evaluation of customer experience for different brands along with specialists in different areas of communication and design. Together, we created a methodology that allowed us to identify pain points, areas of growth and successes throughout the customer journey. To do so, we used resources such as interviews, surveys, benchmarking, and mystery shopping; with those results, we created an improvement strategy according to the particular needs of each business that could be translated in graphic solutions oriented to a better interaction between our clients and their users. Show less

    • Tikuru

      Apr 2017 - Jul 2020
      Senior Graphic Designer

      I created different types of graphic materials for leading clients in their industries, mainly in the food industry, whom I collaborated directly and established a relationship of trust. This even allowed me once to avoid the loss of a valuable customer by better understanding their dissatisfaction.

    • Freelance

      May 2019 - now
      Independent Contractor

      Independently, I work as a freelance professional in design services, brand consulting and data analysis. I also started a business in the beauty industry once, which I had to close due to lack of time but for two years was the source of work for three people and generated a ROI of 300%.

    • Design Pickle

      Jun 2021 - now
      Multimedia Creative

      Management and attention to design requests of a portfolio of clients from different industries, such as business intelligence, data science, marketing, health and education, and more.I maintain a close and constant relationship with customers while providing them with high quality graphic solutions, which impacts their loyalty and permanence in the company.

  • Licenses & Certifications

    • De la gestión comercial al cierre de ventas

      IE University
      Sept 2021
      View certificate certificate
    • Personal Productivity

      Esade
      Mar 2022
    • Inteligencia Artificial y Machine Learning - IA del Futuro Profesionistas 2024

      Bedu
      Aug 2024
      View certificate certificate
    • Comercio Electrónico

      Google Actívate
      Jul 2023
      View certificate certificate