Logesh Dhanasekaran

Experience

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  Inactive Barry-Wehmiller International (B-WI)

  Oct 2007 - Mar 2008

  Executive Assistant

  Market ResearcherMining contact details and researchDigital Marketing

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  QuScient

  Mar 2008 - Jul 2013

  Deputy Manager - Digital Marketing | SEO | PPC | SEM | Chennai

  • Responsible for all Digital Marketing internal/client Delivery• Responsible for generating sales Leads• Developing search engine marketing strategies, developing best key words and key phrases revising web page content to emphasize key words and key phrases, ensuring appropriate keyword densities per page, etc• Developed landing pages for customers using email-marketing methods• Developed PPC and paid advertising placement campaigns• Responsible for email marketing• Developed strategies for utilizing new media including Blogs and Social networking websites• Monitoring the site performance based on lead generation & prepare & maintain the MIS reports on a daily Basis• Google and Bing Certified SEO, PPC, SEM, Social Media specialist• All the analysis & reports are done through MS Excel & Access • Formulating website strategy, design, structure, content• Design attractive presentations and mailer templates for the promotional campaign of the product and services• Content development for Collateral's / Websites / Blogs / Press Relations• Support Business Development functions Show less

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  Smartladders Marketing Solutions

  Jul 2013 - Apr 2014

  Digital Marketing Specialist - SEO | PPC | SEM | Social media Strategist | Chennai

  • Google and Bing Certified SEO, PPC, SEM, Social Media specialist• Conversant with managing strategic and budgetary planning in conjunction with technology• Hands on experience of designing and implementing core digital marketing plans• In depth knowledge of identifying customer needs and industry trends to assist in planning and executing of strategic marketing plans

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  BORN

  Apr 2014 - Jun 2021

  ​Senior Digital Marketing Specialist

  Senior Digital Marketing Specialist - Responsible for developing the Digital marketing strategy used to market Client's product online. This is done by putting together various online promotions and e-mailing campaigns to get the client's message out, and also by performing consumer research to discover other ways of reaching customers by way of the Internet.Work to initiate effective marketing campaigns online, and to translate business goals into successful marketing campaigns. Increase brand awareness, promote Client products or services to drive prospects to conversions. By using traditional marketing channels and effectively communicating through appropriate technology platforms.Extensive experience in B2B and B2C marketing, ecommerce, social media, and mobile marketing.Deep understanding of brand principles, marketing programs and campaigns, lead generation, advertising, on and off-line communications' strategies. Show less