
Lily Pettit
Swim Instructor & Lifeguard

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About me
Marketing Intern at Travelpass Group | Marketing Student at the BYU Marriott School of Business
Education

Brigham Young University
2019 - 2025Candidate for Bachelor's Degree Marketing
Experience

Daybreak Community Pools
Apr 2018 - Sept 2019Swim Instructor & Lifeguard
The Church of Jesus Christ of Latter-day Saints
Jun 2020 - Dec 2021Volunteer RepresentativeMaintained an 80+ hour work week, learned Spanish, taught English, and served individuals and families

Travelpass Group
May 2022 - Aug 2022Data Analytics Intern• Analyzed huge call center database and created dashboards to present key findings to operations team.• Co-created python-coded tool, merging various data sources into Tableau for quick analysis of key data.• Pitched strategies to executives for specific ways to improve overall call center and agent productivity.

Cordova Analytics
Aug 2022 - Dec 2022Information Systems Intern• Analyzed competitors for content strategy, organization, website aesthetics and target demographics.• Designed, developed, and tested Cordova’s professional-grade cybersecurity website prior to launch,exceeding owner expectations with robust color schemes, intuitive layouts and interactive elements.• Refactored the website’s entire codebase, improving readability, organization and overall performance.• Offered 30% ownership position to join the company full time at the end of the internship. Show less

Data Crunch Training
May 2023 - Oct 2023Data Analytics and Account Management Intern• Maintained information systems, coordinated training with customers and oversaw admin tasks.• Managed sales growth by overseeing client communications, optimized customer training schedules,and implemented efficient invoicing and payment systems.

Travelpass Group
May 2024 - nowMarketing Intern• Social Media Marketing: Managed social media accounts to maintain and raise brand awareness,growing Instagram followers by 26% in four months; Developed insightful tracking system to monitorcontent performance and key metrics, using insights to inform and optimize future strategies;Collaborated with team of content creators to develop relevant on-brand content.• Growth Marketing: Performed in-depth research of loyalty programs among competitors in the travelindustry and presented key findings to senior executives; Learned company operations as member ofcross-functional team and contributed to strategic growth initiatives.• Email Marketing: Coded and executed automated email campaigns using Bloomreach; Created emailcampaign performance reports and presented results and insights to marketing leadership team. Show less
Licenses & Certifications
- View certificate

Consumer Research Foundations Certificate
BrandwatchSept 2023 - View certificate

Listen Foundations Certificate
BrandwatchSept 2023 - View certificate

2023 HITEC Foundation Scholar
HITECAug 2023
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