Prarthna Sethi

Experience

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  Whiz Advert

  Oct 2018 - Aug 2020

  Senior Social Media Manager

  • Managed social media campaigns and online presence for key political figures from renowned parties like BJP and AAP, contributing to their digital outreach and influence.• Managed social media pages for leaders who contested in the Lok Sabha elections in 2019, contributing to their online presence and campaign strategies.• Had extensive experience in content calendar planning, client interaction and posting scheduling on key platforms such as Instagram, Facebook and Twitter.• Worked closely with the mobile marketing team to integrate social media messaging for a broader reach and impact.• Diversified skill set by working on content for SMS marketing, voice-over content and WhatsApp marketing in addition to social media content management. Show less

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  CBD Enterprises

  Oct 2020 - Jun 2021

  Social Media Manager

  • Nurtured a designer stationery business from the ground up on Instagram.• Managed all facets of social media, including content creation, posting, conversion & engagement strategies.• Leveraged Instagram ad campaigns for enhanced visibility and substantial growth, accumulating an impressive 17k followers within a swift 9-month timeframe, all while successfully driving conversions and securing lucrative orders.• Did captivating photoshoots & videoshoots to present the products in a visually appealing manner.• Efficiently addressed customer inquiries, delivering prompt and insightful responses to queries. Show less

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  The Perfectionist

  Jun 2021 - Mar 2024

  • Managed social media accounts for a diverse range of brands spanning the Hospitality, F&B, Paper Industry, Fashion, Education, Lifestyle, and more.• Oversaw the entire process, from initial audits to developing and executing comprehensive social media branding strategies.• Strategically planned content calendars, including reels and stories, to optimize user engagement based on best practices.• Designed & prepared social media sales pitches & proposals for notable clients.• Executed paid advertising campaigns on Facebook and Instagram, achieving remarkable results with a 100% increase in reach, engagement, and followers' growth. (Only Branding related Meta ads)• Excelled in client servicing and actively managed online reputation management (ORM) to ensure a positive brand image.• Handled posting and scheduling through platforms such as Hootsuite and Meta Business Suite.• Conceptualized photoshoots and videoshoots aligning with the social media strategy.• Compiled and presented detailed monthly Social Media Reports to provide insights.• Effectively led and supervised a team of social media interns sourced from IIM Ranchi, IIM Jammu, and IIM Raipur providing social media training sessions to enhance their skills. Show less

  • Account Manager

    Nov 2023 - Mar 2024

  • Social Media Manager

    Jun 2021 - Oct 2023
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  Alive Wellness Clinics

  May 2024 - now

  Social Media Manager