Dieu Anh Nguyen Thu

Experience

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  HORLU VIETNAM JOINT STOCK COMPANY

  Jun 2019 - Mar 2020

  Sale & Marketing Executive

  Horlu is a technology company specializing in the development of landing pages, which help businesses enhance their brand identity and grow their online presence in the retail industry.- Researching the market, finding and engaging to target customers- Making sales calls and handling inquiries from potential customers- Implementing marketing activities across all online & offline channels- Creating and developing new innovative ways to communicate the company message totheir existing customers- Participating in the development and production of marketing materials- Design marketing materials for online channels and run Facebook ads to target customers Show less

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  ADGAME TECHNOLOGY AND SERVICES JOINT STOCK COMPANY

  Aug 2020 - Jan 2022

  Co-Founder

  Adgame is a gamification platform for SMEs company, providing them with a powerful tool to engage their customers, drive user participation, and enhance brand loyalty through gamified experiences. As Co-founder of Adgame, I was responsible for driving the overall marketing and business development strategies with my partners' support. - Building the company's brand identity, creating and implementing marketing campaigns to increase awareness and attract clients in the SME market segment. - Developing and executing marketing strategies to acquire clients and grow the business.- Implementing marketing activities, including activating social media marketing, copywriting, and campaign optimization.- Working directly with customers to conduct the right customized gamification integrated with customers' campaign- Working closely with the product team to refine the platform's features and functionalities based on customer feedback and market research. Show less

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  PageFly - Shopify Landing Page Builder

  Mar 2021 - Aug 2021

  Digital Marketing Executive

  PageFly is a leading landing page builder for Shopify and e-commerce platforms.- Planning & Implementing marketing strategies to drive user acquisition, engagement, and retention to update the higher plan of the PageFly app- Conducted market research to identify customer needs and preferences, and work with R&D Marketing Department to tailor marketing campaigns accordingly.- Implementing Email marketing campaigns to drive customer loyalty and increase conversion rates.- Tracking, measurement, evaluation, and reporting the KPI of nurturing team- Implementing the research and development users' activities of the R&D Team- Supporting the Customer Success Department's activities to drive customer loyalty and increase conversion rates Show less

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  Icetea Labs

  Aug 2021 - Jun 2022

  Community Marketing Manager

  Icetea Labs is an ecosystem including potential projects with the ambition to bring blockchain – the next technology generation – closer to reality, incubating and nurturing gaming and metaverse projects - Led community management efforts for Mech Master, a project of Icetea Labs- Planned and implemented, tracked marketing activities to grow engaged users- Worked directly with the product owner and product team to develop and launch the product- Developed and executed marketing engagement strategies to foster a vibrant and active user- Strategized activities of social media platforms (Twitter, Facebook, Instagram, Youtube,..) to drive brand identity and planned community events to drive user retention and advocacy- Created and optimized content for social media, and blogs to educate and engage the community- Implemented influencer marketing campaigns, and worked directly with KOLs to expand the user base and increase brand exposure. Show less

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  GoStream

  Jun 2022 - Dec 2022

  Deputy Manager - Marketing Leader

  - Leading marketing efforts for two projects of tech products at GoStream and leading a team of marketing executives, providing guidance and mentoring to achieve marketing objectives.- Building brand identity, creating and implementing marketing campaigns to increase awareness and engage users- Developing and planning marketing strategies to drive brand awareness and lead generation.- Building brand identity, developing marketing strategies to increase product awareness and engagement, and customer retention - Effectively allocating budget and resources to maximize marketing impact - Managing the implementation of general marketing activities (Including digital marketing and offline-event activities), through press releases, SEO blogs, digital ads, social media, In-app activities, email marketing, and Influencers, ...- Implementing in-app marketing programs tailored to meet user needs and preferences- Implementing marketing experiments to test various strategies and optimize campaign performance- Planning and developing marketing campaigns monthly with partners to drive partner sales and in-app traffic- Conducting market research and competitor analysis to identify opportunities and inform product development and campaign strategies Show less

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  Housing First JSC

  Dec 2022 - now

  Marketing Manager

  Housing Mart is a comprehensive home services e-commerce platform that offers a wide range of products and services related to home care and home construction. - Developing and implementing marketing strategies to drive brand identity, product adoption, lead generation, and customer retention. - Conducting market research to identify customer needs and preferences, opportunities, and tailor marketing strategies/activities- Leading the planning and execution of multi-channel marketing campaigns, to increase product awareness and engagement - Analyzing marketing data and metrics to measure campaign performance and make data-driven decisions for optimization- Conducting A/B testing campaigns to clearly identify the opportunities to scale business, acquire new customers- Planning and developing activities for SEO website, social media, email marketing, and web application online campaigns- Overseeing all marketing metrics and making reports of marketing activities to the board of directors- Working directly with product owners and the product team to grow products. Show less

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  VNPT Group

  May 2024 - now

  Payment Solutions Line Manager