Natalia Peel

Experience

• 

  Taylor & Francis Group

  Dec 2005 - Oct 2007

  Marketing Executive

  I managed the marketing for over 40 Routledge journals in several subject areas: Economics, Finance, Criminology, HR and Gender Studies

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  Report Buyer & Piribo

  Oct 2007 - Dec 2008

  Senior Marketing Executive

  I manage the marketing for reportbuyer.com and piribo.com both websites are online shops for business information and research

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  CIPD

  Jan 2009 - Dec 2016

  Managing Social Media strategy and delivery of content and campaigns across all social channels. Engaging with CIPD Members and potential Members through social channels, CIPD community as well as virtual and hybrid events. Collaborating with all parts of the business to ensure that the membership body's voice is amplified to its widest degree. Tweeting, blogging, podcasting, YouTubing, Facebooking, Yammering and generally engaging with CIPD's audience online and coaching others to do the same.I work within a small team which manages all of CIPD's digital and web communications activity. This includes Social Media Marketing, PPC, SEO, Email campaigns, online surveys, website content management, analysing web traffic and reporting.

  • Social media and Digital Communities Executive

    Jul 2014 - Dec 2016

  • Digital Communications Executive

    Jan 2009 - Jul 2014
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  Self-Employed

  Jan 2017 - May 2021

  Digital Communications and Marketing Consultant

  After working in-house for over a decade, I am now a freelance consultant offering the following services to SMEs and sole traders:• Digital communications and web publishing experience (internal and external comms)• Blogger outreach and SEO copywriting• Digital content strategy and creative writing• Community management, customer engagement and employee engagement• Social media marketing campaigns and crisis management strategy• Writing editorials, social media content, infographics, newsletters, emails, reports, and blog posts• Developing coaching and training programs for social media and blogging• Web and social analytics/management tools (Hootsuite, Buffer, Asana, Sprout Social, Simply Measured, Social Bro, Google analytics etc.)• Stakeholder engagement and relationship management• PPC, SEO and SEM• CRM & CMS experience (Wordpress, Sharepoint and others in the past)• Project, campaign and account management Show less

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  European Association for People Management EAPM

  May 2020 - now

  Working directly for the Head of Secretariat, I support the smooth running of the EAPM. The EAPM Secretariat are responsible for the operational management as well as development of its strategy. This is a very varied role and includes governance, organising and preparing papers for the Delegates Assembly as well as regular board meetings. Using my digital background to maintain the EAPM website and social media channels. A large element of this role is nurturing the community we have built between the European HR Associations. I also have a lead role in organising the annual International HR Day (20 May). Show less

  • EAPM Executive

    May 2021 - now

  • Digital Communications Consultant

    May 2020 - May 2021
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  CIPD

  Sept 2021 - May 2022

  Code of Conduct communications lead