Crawford Chalmers MSD

Crawford Chalmers MSD

PE Assistant

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  • Timeline

  • About me

    Sporting Director

  • Education

    • University of Reading

      2004 - 2007
      Sports Leadership Sports BA (Hons)

      Activities and Societies: Sports Representative Football Team Running Team Major Focus: Leadership & ManagementRelated Topics: Coaching Skills; Physiology; Psychology; Ethnic Minorities in Sport; Physical Education Teaching

    • The Manchester Metropolitan University

      2014 - 2016
      Masters in Sports Directorship Sports Directorship Distinction

      Key Modules: Personal Leadership to Shape, Inspire & Develop; Leading High Performing Sports Organisations; Masterminding Innovation & Change; Sport Governance & Best Practice

  • Experience

    • Ormiston College, Brisbane

      Jan 2004 - Jun 2004
      PE Assistant

      Providing assistance in lessons and coaching the football team

    • Football Management Group

      Jan 2004 - Jun 2004
      Coach

      Set up and roll out of new youth system

    • RULFC

      Sept 2005 - May 2008
      Manager

      Manager and Coach

    • Reading FC

      Jan 2006 - Jan 2008
      Football in the Community Coach

      Coaching

    • Woking FC

      Aug 2007 - Jan 2014
      First Team / Academy Coach

      • Coached senior and academy players, tailoring sessions to the age and ability levels of the group• Supported youth players in their progression to the first team through on and off field guidanceKey Achievements:o Won the 2011/12 Conference South title o Developed a number of talented players now playing in the Football League

    • Crystal Palace FC

      Sept 2007 - Jun 2009
      Academy Scout

      Scouting potential youth players

    • Little Kickers

      Sept 2007 - Jan 2012
      Director

      • Bought one franchise in 2007 before purchasing a second in 2008 as a result of its success • Oversaw recruitment and training to maintain the expected coaching standards of each franchise• Managed all business operations including financial control, marketing, promotion, etc.• Provided a positive introduction to sport as a whole to encourage healthy and active lifestylesKey Achievement:o Approached to develop and create a ‘Little Rugby’ program that has since been rolled out nationally Show less

    • Godalming Town FC

      Jul 2008 - Jan 2010
      Assistant Manager

      Coaching and Training with Match Day Management

    • Feltham FC

      Jan 2010 - Jun 2010
      First Team Coach

      Coaching and Training the First Team

    • QPR FC

      Feb 2014 - Jan 2015
      Enterprise Officer

      • Taught Year 5 and Year 6 students enterprise skills through this community Premier League project

    • Revolution Global Sports Consulting Ltd

      Jan 2015 - Oct 2016
      Football Consultant

      I was appointed to the London office of this licensed football intermediary and sports management company incorporating: the Revolution Football Consultancy, Revolution Training Camps and Onside Media Training. Key responsibilities include: • Work directly with players to provide critical day to day support services • Advise on career management, contract negotiation, performance analysis, media & PR, etc. • Provide bespoke consultancy services to a number of professional clubs• Cover club's scouting & recruitment, infrastructure, HR, marketing, investment management, etc.• Liaise across a global network of contacts and company offices across Europe Show less

    • Blackpool FC

      Jul 2015 - Jun 2016
      Senior Scout

      • Carried out in-depth opposition analysis and produced detailed reports for use by the First Team Manager and coaching staff• Scouted potential transfer targets and evaluated their current ability, future potential and prospective value to the club• Assessed the club’s players out on loan and provided feedback on their performance to the senior or academy staff as appropriate

    • Oxford United Football Club

      Oct 2016 - Aug 2017
      Head of Football Operations

      • Appointed at Oxford United to provide strategic direction and planning for all first team football operations in order to both improve performances on the field and facilitate increased long term sustainability.• Coordinating and allocating the first team playing budget - including player recruitment, salary negotiation, contractual obligations, staff development, facilities improvement, etc.• Working directly at the training ground to facilitate and oversee daily operations.• Providing a clear and visible link between the first team department and the board room to enhance overall decision making.Key Achievementso Helped the first team to secure an eighth place finish in League 1 in the 2016/17 season.o Oversaw the first team’s progress through to the Checkatrade Final at Wembley in 2016/17.o The first team were successful in reaching the fifth round of the FA Cup in 2016/17. Show less

    • Leeds United Football Club

      Jul 2018 - Jun 2019
      Scout

      • Responsible for identifying emerging talent and recruiting players in line with the club’s playing requirements and quality standards.• Produce comprehensive reports and detailed documents on potential transfer targets to be presented to the club hierarchy.• Continue to build a domestic and international network of professional contacts in football to widen reach within the industry.

    • FAW Trust - Dragon Park

      Jul 2019 - now
      Regional Scout

      Watch players across the South of England with the potential to play for Wales. Produce detailed reports and feedback to the National Talent ID Manager.

    • Everton Football Club

      Jul 2019 - Oct 2020
      Academy Co-ordinator South & Southwest

      • Responsible for identifying the best talent in the South of England in line with needs of the club.• Produced comprehensive reports from each match. • Collated all information from the other scouts across the South of England to present to the club on a weekly basis.

    • Blackburn Rovers Football Club

      Nov 2022 - now
      Senior Scout

      • Responsible for identifying senior players in line with the club’s philosophy in order to play for the first team• Travel to games across London and the South of England to discover the best talent or follow up onintelligence regarding potential players• Watch matches from across the Dutch and Danish leagues to compare players with a view to their suitability to play in England post Brexit• Scout potential transfer targets and evaluate their current ability, future potential and prospective value to the club• Produce comprehensive reports and detailed analysis on potential transfer targets to be presented to the club hierarchy through analysing games and video footage and utilising analysis software Show less

  • Licenses & Certifications

    • Key Coaching Stages 2, 3 & 4

      The Football Association
    • Level 3: Supporting the Delivery of PE & School Sport

      The Football Association
      Apr 2014
    • Player and Match Analysis

      The Football Association
    • Keeping Children Safe in Education

      Tes
      Sept 2023
    • Child Protection Refresher 2023

      Tes
      Aug 2023
    • B Licence (through the FA)

      UEFA