
Crawford Chalmers MSD
PE Assistant

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About me
Sporting Director
Education

University of Reading
2004 - 2007Sports Leadership Sports BA (Hons)Activities and Societies: Sports Representative Football Team Running Team Major Focus: Leadership & ManagementRelated Topics: Coaching Skills; Physiology; Psychology; Ethnic Minorities in Sport; Physical Education Teaching

The Manchester Metropolitan University
2014 - 2016Masters in Sports Directorship Sports Directorship DistinctionKey Modules: Personal Leadership to Shape, Inspire & Develop; Leading High Performing Sports Organisations; Masterminding Innovation & Change; Sport Governance & Best Practice
Experience

Ormiston College, Brisbane
Jan 2004 - Jun 2004PE AssistantProviding assistance in lessons and coaching the football team

Football Management Group
Jan 2004 - Jun 2004CoachSet up and roll out of new youth system

RULFC
Sept 2005 - May 2008ManagerManager and Coach

Reading FC
Jan 2006 - Jan 2008Football in the Community CoachCoaching

Woking FC
Aug 2007 - Jan 2014First Team / Academy Coach• Coached senior and academy players, tailoring sessions to the age and ability levels of the group• Supported youth players in their progression to the first team through on and off field guidanceKey Achievements:o Won the 2011/12 Conference South title o Developed a number of talented players now playing in the Football League

Crystal Palace FC
Sept 2007 - Jun 2009Academy ScoutScouting potential youth players

Little Kickers
Sept 2007 - Jan 2012Director• Bought one franchise in 2007 before purchasing a second in 2008 as a result of its success • Oversaw recruitment and training to maintain the expected coaching standards of each franchise• Managed all business operations including financial control, marketing, promotion, etc.• Provided a positive introduction to sport as a whole to encourage healthy and active lifestylesKey Achievement:o Approached to develop and create a ‘Little Rugby’ program that has since been rolled out nationally Show less

Godalming Town FC
Jul 2008 - Jan 2010Assistant ManagerCoaching and Training with Match Day Management

Feltham FC
Jan 2010 - Jun 2010First Team CoachCoaching and Training the First Team

QPR FC
Feb 2014 - Jan 2015Enterprise Officer• Taught Year 5 and Year 6 students enterprise skills through this community Premier League project

Revolution Global Sports Consulting Ltd
Jan 2015 - Oct 2016Football ConsultantI was appointed to the London office of this licensed football intermediary and sports management company incorporating: the Revolution Football Consultancy, Revolution Training Camps and Onside Media Training. Key responsibilities include: • Work directly with players to provide critical day to day support services • Advise on career management, contract negotiation, performance analysis, media & PR, etc. • Provide bespoke consultancy services to a number of professional clubs• Cover club's scouting & recruitment, infrastructure, HR, marketing, investment management, etc.• Liaise across a global network of contacts and company offices across Europe Show less

Blackpool FC
Jul 2015 - Jun 2016Senior Scout• Carried out in-depth opposition analysis and produced detailed reports for use by the First Team Manager and coaching staff• Scouted potential transfer targets and evaluated their current ability, future potential and prospective value to the club• Assessed the club’s players out on loan and provided feedback on their performance to the senior or academy staff as appropriate

Oxford United Football Club
Oct 2016 - Aug 2017Head of Football Operations• Appointed at Oxford United to provide strategic direction and planning for all first team football operations in order to both improve performances on the field and facilitate increased long term sustainability.• Coordinating and allocating the first team playing budget - including player recruitment, salary negotiation, contractual obligations, staff development, facilities improvement, etc.• Working directly at the training ground to facilitate and oversee daily operations.• Providing a clear and visible link between the first team department and the board room to enhance overall decision making.Key Achievementso Helped the first team to secure an eighth place finish in League 1 in the 2016/17 season.o Oversaw the first team’s progress through to the Checkatrade Final at Wembley in 2016/17.o The first team were successful in reaching the fifth round of the FA Cup in 2016/17. Show less

Leeds United Football Club
Jul 2018 - Jun 2019Scout• Responsible for identifying emerging talent and recruiting players in line with the club’s playing requirements and quality standards.• Produce comprehensive reports and detailed documents on potential transfer targets to be presented to the club hierarchy.• Continue to build a domestic and international network of professional contacts in football to widen reach within the industry.

FAW Trust - Dragon Park
Jul 2019 - nowRegional ScoutWatch players across the South of England with the potential to play for Wales. Produce detailed reports and feedback to the National Talent ID Manager.

Everton Football Club
Jul 2019 - Oct 2020Academy Co-ordinator South & Southwest• Responsible for identifying the best talent in the South of England in line with needs of the club.• Produced comprehensive reports from each match. • Collated all information from the other scouts across the South of England to present to the club on a weekly basis.

Blackburn Rovers Football Club
Nov 2022 - nowSenior Scout• Responsible for identifying senior players in line with the club’s philosophy in order to play for the first team• Travel to games across London and the South of England to discover the best talent or follow up onintelligence regarding potential players• Watch matches from across the Dutch and Danish leagues to compare players with a view to their suitability to play in England post Brexit• Scout potential transfer targets and evaluate their current ability, future potential and prospective value to the club• Produce comprehensive reports and detailed analysis on potential transfer targets to be presented to the club hierarchy through analysing games and video footage and utilising analysis software Show less
Licenses & Certifications

Key Coaching Stages 2, 3 & 4
The Football Association
Level 3: Supporting the Delivery of PE & School Sport
The Football AssociationApr 2014
Player and Match Analysis
The Football Association
Keeping Children Safe in Education
TesSept 2023
Child Protection Refresher 2023
TesAug 2023
B Licence (through the FA)
UEFA
Languages
- enEnglish
- frFrench (table)
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