Fernando Pereira

Experience

• 

  LFAP Representações Comerciais

  Mar 2008 - Nov 2008

  Marketing Intern

  Monitoring of production and delivery of promotional materials and negotiation of prices and deadlines with visual communication suppliers.

• 

  Boucinhas & Campos

  Mar 2009 - Nov 2011

  Development of commercial incentive campaigns and creation of new forms of institutional communication and integrated marketing solutions for clients. Recruitment and selection of candidates for sales teams, management of external sales teams nationwide, and execution and monitoring of strategic commercial actions.

  • Communication and Marketing Analyst

    Sept 2010 - Nov 2011

  • Project Analyst

    Mar 2009 - Aug 2010
• 

  Oliveira Campos Consulting

  Mar 2012 - Sept 2013

  Marketing Analyst

  Building communication strategies and managing content and all materials used in events, training sessions, and presentations.

• 

  Freelancer

  May 2014 - Mar 2019

  Freelancer

  Creation of visual communication, institutional communication, and monitoring of online and offline media, SEO, Social Media, Email Marketing, Google Ads, and Facebook Ads.

• 

  Waggl Brasil

  Apr 2019 - Mar 2021

  Digital Marketing Specialist

  • Content Marketing and Inbound Marketing strategic planning.• Definition and creation of campaigns and marketing automation.• SEO optimization, Link Building and Content Curation for Blog and Social Media.• Creation and management of ads on Google Ads, LinkedIn Ads, Facebook Ads and Twitter Ads.• Interface with Waggl Inc (USA) to adaptations and translation of e-books, white papers and online seminars for the Brazilian business market.• Interface with the Sales team to develop and execute strategies for lead generationand branding.• Management of partnerships and commercial events for advertising and brand awareness (talks, summits, webinars, forums, fairs and congresses). Show less

• 

  Infracommerce

  Jun 2021 - Aug 2022

  Growth & Inbound Marketing Analyst

  • Implementation of strategies for lead acquisition, expansion, and retention through different channels;• Working on all stages of the Growth funnel (acquisition, activation, retention, revenue, and referral);• Development and implementation of knowledge tracks and automation flows in the CRM;• Definition of ICPs, Personas, and GTM for the verticals and their respective products;• Planning and management of Inbound Marketing processes and campaigns for paid ads, traffic, and channels with agencies and suppliers;• Production of weekly reports on results by verticals and products together with the strategic planning team and the commercial team of each vertical. Show less

• 

  EF Corporate Learning

  Sept 2022 - Oct 2024

  Marketing Manager

  • Lead Generation: Implementation of campaigns for generating qualified leads using inbound and outbound marketing techniques, focusing on improving the conversion rate.• Growth: Analysis and management of data and KPIs to identify growth opportunities, optimizing sales funnels and promoting the continuous improvement of marketing strategies.• Paid Media: Planning and execution of paid media campaigns on LinkedIn Ads, focusing on maximizing ROI and increasing reach and engagement.• Performance: Continuous monitoring and evaluation of performance and lead conversion by the sales team, generating detailed reports and insights that guide strategic decisions by leadership.• Events: Planning and execution of events (both online and in-person) that enhance brand visibility and establish valuable connections with various stakeholders.• Customer Journey: Creation, mapping, and analysis of the customer journey to identify and enhance touchpoints, optimizing user experience and ensuring consistent and personalized interactions. Show less