Andhika Prakoso

Experience

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  Faculty of Psychology Universitas Indonesia

  Jan 2017 - Sept 2017

  Research Associate

  Constructing an intelligence measurement for major selection purpose in high school

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  International NGO Forum on Indonesian Development (INFID))

  May 2017 - Jun 2017

  Research Assistant

  Research about projection of Indonesia's job market landscape in 2020-2030

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  National Graduate Institute for Policy Studies

  Jul 2017 - Aug 2017

  Research Assistant

  Research on utilization of Indonesia-Japan Free Trade Agreement (IJEPA) at the firm level (multi industry) in Indonesia

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  Ipsos

  Nov 2017 - Feb 2018

  Project Support

  Provide any necessary support and assistance to each team members in on-going research project.Mainly the responsibilities are ranging from:- Compile data into workable form- Transform the data into presentable chart

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  Tokopedia

  Feb 2018 - Jun 2019

  User Experience Researcher

  Deliver insight related to customer behavior and user experience within Tokopedia app, to the various stakeholder (Product Manager, Product Designer, Business Development) from multiple workstream based on the request assignment.- Test product usability with the Product Designers team through various methodologies such as Usability Testing, Card Sorting, Heat-map Tracking, Surveys, In-depth interview, FGD, etc.- Maintain product competitiveness by learning competitor's product through competitive benchmark research and other desk research process. Show less

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  OCBC Indonesia

  Jun 2019 - Feb 2021

  Customer Experience Researcher

  Handling research project and execute end to end research process for Business Incubation workstream where its objective is to build new solution outside banking industry.- Deliver insight about the customer journey in a specific area of behavior related to the product being developed (inc. finding habit, pain point, and aspiration).- Test product concept to gather overall opinion and reception from the target market and understand area to improve for further development.- Work alongside Product Managers in determining the value proposition of the product from both customer journey and product concept review.Handling research project and execute end to end research process for OCBC’s mobile banking (OneMobile).- Test new OneMobile’s product concept and product usability through user and usability testing.- Identify key element based on user’s preference and needs to be implemented in the new version of OneMobile.- Conduct ad-hoc research projects with various objectives and scope related to OneMobile product using mixed method research (Usage and Attitude, Issue exploration, Customer Satisfaction, etc) Show less

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  Shopee

  Feb 2021 - May 2022

  Customer Experience Researcher

  Handling research project for ShopeeFood and responsible to execute end-to-end research project in the workstream.- Deliver insight about customer feedback for ShopeeFood using both primary and secondary research, such as App review & Social media listening and Customer Satisfaction survey, on a weekly or monthly basis.- Maintain product competitiveness through competitor benchmark and other desk research.- Conduct ad-hoc research projects with various objectives and scope using mixed method research (Usage and Attitude, Concept Testing, Issue exploration, etc). Show less

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  Lummo

  May 2022 - Nov 2022

  User Experience Researcher

  Handling research project to identify Product-Market Fit concept for Merchant enablement product.- Conduct internal exploration and discussion with stakeholders (Product Managers and Product Designers) in identifying areas of solution to focus and product concept to build.- Test product concept to gather overall opinion and reception from the target market and to understand the level of potential for the concept to thrive.- Work alongside stakeholders in determining the value proposition of the product.- Conduct further research project to ensure product usability level through Usability Testing. Show less

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  Vidio

  Jan 2023 - now

  Consumer & Growth Researcher