David Ruiz Velázquez

Experience

• 

  Autónomo

  Feb 2008 - May 2015

  Teacher (freelance)

  Maths & Economics teacher (from highschool to university levels).

• 

  Creacom

  Nov 2016 - Apr 2022

  Management, coordination and training of the digital marketing department. Team management, budgeting, scheduling, task prioritization, problem solving, productivity, BI and reporting to management board. Optimization of our clients' digital marketing. · Web analytics· PPC campaigns (Facebook, LinkedIn and Adwords)· Email marketing· SEO Auditory · On/ Off page optimization · User experience (UX)· Keyword Research· Monthly reports and presentations Support digital marketing team in all kind of tasks (reporting, campaign execution, etc.).

  • Head Of Digital Marketing

    Jun 2020 - Apr 2022

  • Marketing Account Executive

    Oct 2017 - Jun 2020

  • Digital Marketing Trainee

    Nov 2016 - Sept 2017
• 

  TAKKT Group

  Apr 2022 - now

  Coordination and implementation of the marketing plan through the different channels in all countries in charge (ES, PT, FR, CH, IT) for all the business units in I&P division of TAKKT Group (kaiserkraft and ratioform).- Collaboration with all specialist teams in the execution of the different strategies across all on and offline channels (SEO, PPC, emailing, affiliation, print media, etc.). - Direct reporting to all country/region General Managers. - Working on the development of the web store and its functionalities. - Identification of trends, opportunities and risks and implementation of operational and communication measures. - Management and collaboration on various projects. - Working language 100% English. Show less - Responsible for the strategic definition and execution of the digital marketing plan and E-commerce optimization for Ratioform Embalajes España (TAKKT group company). - Planning, execution and result analysis of the different digital marketing strategies through the different communication channels in coordination with the other countries in which the company is present.-Execution of the different strategic lines of new customer acquisition: SEO, SEA, Social Media, etc.-Execution of the different strategic lines of customer loyalty and Customer Lifetime Value increase: Newsletters, remarketing campaigns, etc. - E-commerce management and optimization: A/B testing, catalog management through PIM (products, categories, etc.), definition and execution of pricing strategy and coordination with external agencies for design and layout changes. Show less

  • Regional Marketing Manager South Europe (CH | FR | ES | IT | PT ) I&P Division

    Jun 2022 - now

  • E-commerce & Digital Marketing Manager Ratioform Spain

    Apr 2022 - Jun 2022