Michelle G.

Experience

• 

  Accolade SEO Services

  Feb 2008 - Nov 2015

  SEO Consultant / Graphic Designer / Jr. Web Developer

  Executed digital marketing strategy for entrepreneurs and small and medium-sized businesses:● Search Engine Optimization (On-Page, Off-Page, Technical SEO)● Conversion Optimization, Split Testing● Affiliate Marketing Consulting and Execution● Content Strategy Planning & Development● Google Analytics Implementation & Reporting● Planned and executed website migration to MS SharePoint in collaboration with engineering teams● Developed front-end website components using MS SharePoint, HTML, CSS, ASP.NET● Troubleshot and QA’d front-end issues for municipal government websites● Website Design & Planning - Storyboarding, wireframes, mood boards, color palette creation● Graphic Design - Created brochures, flyers, and promotional materials● Corporate Trainer - Developed training materials and guided clients in new software adoption● Managed all aspects of web and graphic design for local non-profit organizations Show less

• 

  KulaBrands

  Mar 2016 - Apr 2022

  Lead SEO Specialist & Digital Marketing Strategist

  ◆ Collaborated across teams to develop and implement comprehensive SEO strategies, integrating content, social media, and email marketing to drive engagement.◆ Directed writing teams on keyword research and content optimization for featured snippets and Google News, leveraging competitive analysis to boost search visibility.◆ Implemented schema markup, resulting in a 4% improvement in click-through rates (CTR) across multiple client websites.◆ Designed and maintained custom Looker Studio dashboards to guide SEO, social media, and email marketing strategies.◆ Managed Pinterest marketing (organic and paid), aligning it with SEO strategies to boost visibility and engagement.◆ Developed and executed tailored SEO strategies for international clients, driving search visibility and organic growth across diverse markets.◆ Created SEO and CRO briefs to improve content engagement and optimize conversions, aligning with client business goals.◆ Optimized developer-focused content, such as API integration tutorials, for niche SaaS audiences, improving technical visibility.◆ Led CRO experiments and SEO initiatives to inform UI/UX improvements, tracking performance against client KPIs.◆ Executed link-building strategies to increase domain authority and improve keyword rankings.◆ Scripted video content and edited videos for YouTube using DaVinci Resolve, Adobe Premiere or Camtasia, optimizing video content to enhance channel performance through YouTube SEO.◆ Highlight: Led SEO efforts during client website migrations and redesigns, achieving a 270% surge in organic search traffic post-launch.◆ Highlight: Established the SEO department, developing SOPs and training teams on technical SEO, keyword research, and outreach. Show less

• 

  BlueHat Marketing

  Apr 2022 - Oct 2024

  Senior SEO Strategist

  = SEO & CRO (Content Strategy, Technical SEO, Google Business Profile, Local SEO, ASO) =✅ Collaborated with cross-functional teams to craft SEO-optimized content, increasing organic search traffic by 42%.✅ Led targeted Local SEO strategies, improving search rankings by 25% year-over-year.✅ Resolved technical SEO issues (structured data, hreflang tags) using SEMRush and Screaming Frog, enhancing user experience.✅ Planned and prioritized topic clusters, developing keyword mapping strategies to boost search performance and relevance.✅ Increased customer engagement by 36% through optimizing Google Business Profiles across multiple locations.✅ Developed cross-functional workflows, integrating SEO best practices into content creation, boosting visibility and engagement.✅ Leveraged AI tools for content optimization and keyword insights, using predictive analytics and automation to enhance SEO performance.= CONVERSION RATE OPTIMIZATION (CRO) =✅ Increased search traffic by 30% and demo sign-ups by 20% through A/B testing and conversion funnel optimization.✅ Integrated SEO and CRO strategies, improving engagement and conversion rates across projects.= SOCIAL MEDIA MARKETING =✅ Designed and executed social media ad campaigns. Managed content calendars across Facebook, Instagram, and LinkedIn, aligning with business and SEO goals.= EMAIL MARKETING =✅ Designed and executed email marketing campaigns, increasing open rates by 20% and click-through rates by 15%. Developed automated email sequences, boosting lead conversions by 18%.= APP STORE OPTIMIZATION (ASO) =✅ Increased app downloads by optimizing metadata (titles, subtitles, keywords) for Google Play and Apple App Store.✅ Enhanced download rates with A/B testing of app store assets (icons, screenshots, promo videos).*** Portfolio of writing samples and SEO case studies available upon request. Show less

• 

  Sterling Sky Inc

  Nov 2024 - now

  Local SEO Analyst & Account Manager