Sushant Roy

Experience

• 

  Raymond

  Jan 1995 - Jan 2000

  Asst Manager

  Advertising

• 

  Lafarge Cement

  Nov 2000 - Aug 2005

  Dy Manager

  Brand Management and marketing.CRM

• 

  Vi Etrans

  Jan 2004 - Jan 2005

  Regional Head

  Business Development

• 

  Relaince

  Aug 2005 - Sept 2008

  Sr. Manager

  Accountable for the brand creation for Reliance Industries Limited- Petroleum Retail Outlets, A1 plazas (Food Plazas on Highways) and Trans Connect Centres in Eastern Region & positioning these verticals amongst the target group.

• 

  Orient Cement

  Aug 2009 - now

  Branding, Marketing Communications, Market Research, Advertising Creating brand communication strategies to uplift the brand to the next level. Success feels good.

  • General Manager

    Aug 2009 - now

  • General Manager - Marketing Communications

    Aug 2009 - Jul 2015
• 

  Rushil Decor Ltd., Ahmedabad

  Mar 2016 - Feb 2017

  Country Head - Sales and Marketing

  Offering over 18 years of experience in steering strategic brand & product positioning initiatives and marketing for some of the big and profitable brands majorly in cement industry.Expertise in understanding consumer psyche with a creative bend of mind. Initiatives focused on large, unmet consumer needs with substantial increase in market share and brand volume; recognized for professional efforts as 50 MOST TALENT CMOs of India by World Marketing Organisation.Currently, managing a complete business operation as Profit Centre Head – Domestic operations, India. Engaged in strengthening the distribution network in urban & rural markets for Laminates - Trade & institutional segment. ------About RDL:Having a humble start in 1993 is now having its foot prints in over 36 countries globally and a strong profound presence in India commanding a sizable market share in the Indian Interior decorative segment with its flagship brand VIR and SIGNOR. Having commenced its operations with manufacturing of decorative high pressure laminates, it, further expanded into MDF Boards, PLPB, over the years catering to ever increasing demands of discerning buyers both domestically as well as internationally. Show less

• 

  SKIPPER LIMITED

  Feb 2017 - now

  Presently associated with SKIPPER LIMITED since February, 2017 as AVP Brand & Marketing for Skipper Pipes a primary product of Skipper Limited, a BSE/NSE Listed 200 Million USD revenue company and one of the largest Power Transmission & Distribution Structure and Polymer Pipe manufacturing co.Had started his career from scratch as a Sales officer in Raymond Cement. Post quitting Raymond he went on to work in senior roles with many major companies like Lafarge, Reliance Petroleum, Orient Cement and Kisan Moudlings etc. In all the positions he held, he was considered as a strategist cum implementer with recognized proficiency in spearheading business to accomplish corporate plans and goals successfully. He had been awarded with several awards & recognitions by various Marketing & Brand related agencies. He is recognized as 50 Most Talented CMOs’ of India in the World Marketing Congress by CMO council of Asia. Mr. Roy is an active member of several industry associations. His Areas of expertise include Cement Marketing, Laminates, Commodity, Branding, Market Research. Show less

  • Associate Vice President

    Feb 2017 - now

  • Associate Vice President

    Feb 2017 - now

  • AVP - Marketing & Branding

    Feb 2017 - now