Nicola Van Heesch

Experience

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  Trickshot Productions

  Sept 1998 - Dec 2000

  Marketing Manager
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  IMG

  Jun 2001 - Jul 2002

  Events Executive - Contract Role
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  Safe Solutions - UK

  Sept 2002 - May 2006

  Global Marketing Manager
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  Rand Merchant Bank

  Jun 2006 - Mar 2007

  Events Executive - Contract role
• 

  SEI

  Nov 2007 - Feb 2009

  Marketing Manager

  Led the Marketing strategy for Africa business

• 

  Nikki V Marketing and Events

  Feb 2009 - Oct 2010

  Marketing Director

  Marketing, communications and events consultancy servicing clients and work across Africa.

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  Deloitte South Africa

  Oct 2010 - Nov 2012

  Marketing Manager

  Managed national portfolio of 15 leading financial services and insurance clients as well as firm-wide strategies and initiatives resulting in strong brand enhancement, client acquisition and retention. This was achieved through frequent brand building events, thought leadership and industry marketing campaigns specifically targeting the CEO, CIO, CFO and CTO audience. • In addition, was responsible for bi annual Client Service Assessments (CSA’s), meeting one on one with client C-Suite to receive direct project feedback which helped retain clients by giving the firm the opportunity to constructively work with the feedback with the appropriate Client Service Director or Partner and team. This also gave the firm the opportunity to cross sell services, where appropriate Helped client retention by approx. 70-80%. Show less

• 

  Thomson Reuters

  Nov 2012 - May 2018

  Responsible for the ONESOURCE Global Trade global marketing strategy where I worked closely with Thomson Reuters Tax & Accounting marketing, sales and business development teams around the world to:• Develop strategic marketing plans through market research, competitive analysis, pricing, customer engagement, and business planning • Drive all aspects of the marketing mix including customer segmentation, value proposition creation, PR, digital, social media, advertising, sales enablement tools and internal communications• Work closely with sales to generate leads• Ensure alignment of the marketing and communications strategy with the business objectives • Lead planning, implementation and measurement of the success of specific marketing deliverables in support of the various businesses • Act as a trusted advisor to all stakeholders regarding current marketing and communications tools available to enhance the brand• Provide business feedback to the ONESOURCE Global Trade Leadership team • Benchmark activities against competitors; develop SWOT analysis • Set and manage annual marketing budget Globally• Ensure deliverables demonstrate value and a return on investment Show less As the Head of Marketing for Thomson Reuters Africa, I led a dynamic, talented team and was also member of the Africa Leadership team. My role included:● Successfully supported Africa growth strategy through CRM data cleansing, sales enablement, tactical and strategic marketing campaigns and recruitment of marketing team, resulting in 10% year on year revenue growth ● Helped to identify, negotiate and support successful partnerships with leading media, advertising, airports and executive lounge providers, resulting in extensive brand awareness and enhancement ● Raised over R1M sponsorship within the financial markets sector for annual Trading Africa event, several hundred attendees over 2-day event, extensive coverage received on CNBC Africa and positioned Thomson Reuters executive leadership as thought leaders as a result ● Responsible for appointing and managing local PR agency to ensure strong ROI Received seven times the ROI 2012 - 2014 I was selected for Thomson Reuters Future and Emerging Leaders Program - Top 50 Rising Leaders within the Middle East, Africa and Russia Region (2012) Show less

  • Independent Marketing Strategy Director

    Jan 2017 - May 2018

  • Global Head of Marketing- ONESOURCE Global Trade Director

    Oct 2014 - Dec 2016

  • Head of Marketing - Sub-Sahara Africa

    Nov 2012 - Oct 2014
• 

  EY

  May 2018 - Aug 2022

  As the Brand, Marketing and Communications (BMC) Region Leader for Africa, I was a key advisor to the Africa leadership team and was responsible for the development and implementation of the our Regions' brand, marketing and communications strategy and plan in alignment with the overall global BMC strategy. I oversaw the following functions within the Region: Integrated Strategy, Planning and Measurement, Brand and Corporate Programs, Go-to-Market Programs and Communications & Engagement. I worked closely with the Executive leadership team, providing critical input to the global strategy as well as feedback on local execution of the strategy. I was also member of the BMC Executive extended leadership team. Show less

  • EMEIA Corporate Responsibility Associate Director

    Nov 2018 - Aug 2022

  • Brand, Marketing & Communications Leader- Africa Associate Director

    May 2018 - Nov 2018
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  Boston Consulting Group (BCG)

  Sept 2022 - now

  Global Marketing Director - Risk & Compliance

  Lead Marketing Globally for BCG's Risk & Compliance Practice Area