Yang SHI

Experience

• 

  IBM

  Dec 2010 - Oct 2019

  Contribute to IBM Performance and Programmatic Marketing, and lead IBM Analytic program digital marketing campaigns.1. Manage and develop digital marketing campaign across multiple channels, including SEM, SEO, media coop, programmatic display advertisement and social media to drive marketing created leads and revenue.2. Lead IBM x Linkedin on digital marketing domain in China, and collaborate with digital sales to pilot integration between paid media and social selling as evangelist of Linkedin Marketing Solutions. Show less Contribute to IBM Performance Marketing GCG IOT team, and lead IBM Commerce program marketing event.1. E2E manage and execute customer-facing marketing events to drive marketing create pipelines and revenue.2. Collaborate with sales and business partners to perform client engagement, maintain install base to enlarge deal size, and develop emerging clients.3. Manage event marketing agencies to deliver designated customers experience, and 100% comply with IBM finance and compliance policies. Show less Contribute to IBM Global Marketing Center, lead Marketing Data & Analytics team.1. Develop Database Marketing strategy of programs and campaigns against confirmed targets.2. Initiate data acquisition and cleansing projects to support business demand and growth.3. Steward client information and privacy to support marketing campaigns and tactics, optimize customers engagement. 4.Performance management and scorecard of ROI and KPI.5. Lead IBM Marketing Automation (UNICA) transformation development, and enable team to E2E support campaign execution and optimization. Show less

  • Digital Marketing Manager

    Apr 2016 - Oct 2019

  • Performance Marketing Event Manager

    Jun 2015 - Apr 2016

  • Database Marketing and Marketing Automation Team Lead

    Jan 2013 - May 2015

  • Marketing Campaign Planner

    Dec 2010 - Jan 2013
• 

  Amazon Web Services (AWS)

  Oct 2019 - now

  Contribute to AWS GCR Partner Marketing, and lead AWS Marketplace and demand generation.1. As demand generation lead of partner marketing in GCR, take charge of overall strategy of demand generation, digital partner marketing and scalable program in GCR, and lead team to boost partner marketing effectiveness and efficiency.2. As marketing lead of AWS Marketplace China, build AWS Marketplace sellers go-to-market strategy, continuously drive the awareness of AWS Marketplace in China market, and develop joint marketing campaigns with sellers / partners for demand generation.3. Lead global ISV landing and GTM in China, leverage AWS marketing resources to enable global ISV expand business from global to China. Show less Contribute to AWS GCR Partner Marketing, and lead demand generation and partner marketing digital transformations.1. Lead digital partner marketing campaigns for demand generation, drive digital marketing transformations of AWS-led and partner-led campaigns.2. Lead marketing enablement to AWS partners to share AWS marketing best practices and make it scalable with partners.3. Lead APN (AWS Partner Network) Marketing Central in China, that is content marketing portal for AWS partners globally.4. Lead APN (AWS Partner Network) Ambassador program in China, develop and manage KOLs from AWS partners to advocate and demonstrate tremendous AWS use cases in China. Show less

  • Senior Global Marketing Manager

    Feb 2025 - now

  • Senior Partner Marketing Manager

    Dec 2021 - Feb 2025

  • Partner Marketing Manager

    Oct 2019 - Nov 2021