Krista McManus

Experience

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  Booz Allen Hamilton

  Jun 2011 - Aug 2012

  Research Intern

  •Led a team of four other interns for the firm’s 2012 Intern Case Competition, which resulted in a first place finish. Competition involved working with a local nonprofit organization over a six week period to identify outreach and technological challenges, along with formulating solutions and creation of an implementation plan. As client liaison, was responsible for managing all communications between competition team and client. •Developed and presented a brief on marketing principles and best practices to the Decision Analytics team. Presentation led to discussions on how to improve the company’s marketing efforts.•Authored the staffing and manpower section of a proposal in response to a Marine Corps RFP.•Generated monthly team presentations on status of ongoing projects, new capabilities and professional training opportunities.•Developed marketing materials including white papers, slick sheets and other client deliverables. Show less

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  Booz Allen Hamilton

  Nov 2013 - Nov 2015

  Secretary of the Air Force, Warfighting Integration Division (SAF/A6CW)• Led strategic communications efforts for the Secretary of the Air Force Office of Warfighting Integration (SAF/A6CW).• Responsible for the development and execution of the communications plan for Task Force Cyber Secure (TFCS), an Air Force-wide effort focused on synchronizing and prioritizing mission assurance and cybersecurity efforts of all five Air Force Core Missions to establish an enduring enterprise-wide cybersecurity governance framework. The communications plan provides the client with actionable measures for identifying and engaging stakeholders throughout DoD, creating key messages, and socializing new processes and policies relevant to the task force. It also serves as a template for the client to explain their new mission functions and processes to internal and external audiences. • Regularly identified and gathers client requirements and provides tailored communications solutions, including development and implementation of high quality strategies, tactical plans, and informational products. • Developed a robust Stakeholder Engagement Strategy, based on the Communications Life Cycle, enabling the client to take specific, actionable steps to identify, inform and maintain stakeholders inside and outside the DoD. • Coordinated Air Force responses to media requests and industry enquiries on TFCS and facilitates engagement with Senior Leaders and Air Force Public Affairs to ensure inclusion of TFCS initiatives into General Officer (GO) and division chief (O-6) level speeches, industry meetings, and publications. • Regularly briefed GO and O-4 through O-6 officers on current and planned strategic communications and stakeholder engagement initiatives. Show less Air Force Directorate of the Civil Engineer (AF/A4C)• Maintained the Strategic Communications and Operations pages of the Civil Engineering SharePoint portal and customize SharePoint “web parts” to improve site usability.• Developed software simulations utilizing Adobe Captivate, which instruct users on the IBM TRIRIGA workplace management tool.• Facilitated training sessions for employees and Air Force officers new to A4C on the correct way to use the task management software (Task Management Tool) for managing official Air Staff taskings.• During the Air Force Civil Engineering Service Development and Delivery (SDDP) effort, served as lead PMO, tasked with generating templates and project schedules, and collecting process maps and other deliverables in a central SharePoint portal. Facilitated communication between the different process improvement task groups and ensured that they adhered to the project deadlines. Show less

  • Strategic Communications Consultant

    Nov 2014 - Nov 2015

  • Consultant

    Nov 2013 - Nov 2014
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  Palsonic Corporation

  Jul 2016 - Dec 2016

  Executive Assistant

  ▪ Generated and analyzed sales reports in Microsoft Dynamics and organized account data for over 200 clients in Excel.▪ Supported the CEO by writing emails and letters on his behalf addressed to business partners, customers and other various company stakeholders.

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  Concept Chemical Corporation

  Jan 2017 - Jul 2017

  Marketing Specialist

  ▪ Increased email response rates for product orders by 20% by creating email campaigns using Campaign Monitorand utilizing A/B testing to compare multiple layouts, send times and content.▪ Spearheaded the effort to “go digital” by developing a central SharePoint portal and converting hundreds of paperdocuments to digital uploads which increased organizational efficiency and cleared up office space.

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  EastBanc Technologies

  Nov 2018 - Mar 2021

  Marketing Analyst

  ▪ Created and executed email marketing campaigns in MailChimp/Pardot, utilizes A/B testing and HTML/CSS customization; increased the average email open rate by 23% over a six-month period.▪ Published and managed content on EastBanc Technologies Hippo CMS and their startup Kublr WordPress website while implementing SEO best practices and monitoring online presence of company brand.▪ Generated engaging social media content and spearheaded eight successful campaigns across Twitter, Facebook and LinkedIn accounts. Show less

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  General Assembly

  Mar 2021 - Jun 2021

  Software Engineering Fellow

  Leveraged modern programming languages, frameworks and tools to create four single page applications with RESTful APIs and version control with Git/GitHub over the course of a 12-week 500+ hour full-stack immersive program. • TripIt: Full-stack travel app built with HTML, SASS, Bootstrap, JavaScript, Express, MongoDB, and Mongoose. Started with creation of wireframes, entity relationship diagrams and readme to guide project planning. Created new branches for each feature on both the front and back-end, then pushed and merged with development branch after thorough testing.• Tell-A-Vision: Full-stack team project using React, Express, MongoDB, Mongoose, and Bootstrap to create a message board forum for discussing popular TV shows. Utilized Trello boards to track project progress and assign tasks during scrum meeting each morning. Used mob style programming and reviewed code together before pushing and rebasing.• Workout Tracker: Full-stack fitness tracker created with HTML, SASS, JavaScript on the front-end. Integrated MongoDB into Express using the Mongoose Object-Document Mapper, and used Express middleware to add new features to an Express application on the back-end.• Tic-Tac-Toe: Front-end tic-tac-toe game using HTML, CSS to construct the single page application with authentication forms. Used JavaScript and jQuery to interact with them through the DOM and AJAX to communicate with a backend API. Show less

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  General Assembly

  Nov 2021 - Mar 2022

  Software Engineering Instructional Associate
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  HDMZ

  Apr 2022 - Oct 2022

  Front-End Web Developer
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  Plymouth State University

  Feb 2023 - now

  Web Content Specialist