Marc D'Costa

Experience

• 

  Legal & General

  Feb 2009 - Nov 2016

  • Plan, produce, implement and evaluate digital and offline marketing communications as part of marketing campaigns to support the promotion and sale of ‘insurance products’ through all channels.• Deliver focussed digital and offline marketing communications to budget, within timescales, in line with brand guidelines and using CMS (for web elements). • Devised strategy for, and implemented 2015 Critical Illness Cover PR campaign which exceeded target of £60,000 Advertising Value Equivalent by 15%. • Marketing lead for the Business Quality and Retention programme. £1,000,000 worth of business saved in retention in four years. • Optimise website for SEO and User Experience purposes. Maintaining top 3 position in Google organic search for Life Insurance and Critical Illness Cover. Show less • Designed structured products that supported all distribution channels to achieve both sales targets and gross profit and cash generation. Consistently hit gross profit annual targets of between £30m and £40m.• Personally facilitated move from outsourcing marketing support to bringing in-house, making a cost saving of £500,000 per annum.• Used SEO techniques to maintain top 5 position in Google organic search.• Delivered on and offline marketing campaigns to improve engagement with target audience and to ensure their needs were met. Customer engagement increased by 150% in my three year tenure. Show less

  • Campaign Manager

    Jun 2012 - Nov 2016

  • Product & Marketing Executive

    Feb 2009 - Jun 2012
• 

  Capita

  Feb 2017 - Mar 2020

  Marketing Development Manager
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  INTO University Partnerships

  Mar 2020 - now

  • Assistant Director, Growth Marketing

    Aug 2023 - now

  • Campaign Manager

    Mar 2020 - Aug 2023