Luiz Gustavo Ribeiro

Experience

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  Image 360

  Feb 2014 - Nov 2014

  Estagiário de assessoria de imprensa

  - Production of material for propagation to the press- Follow-up with journalists_ production of release and monthly reports- Propagation of texts to the press- Participation at fairs and interviews

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  RedeTV!

  Jan 2015 - Jan 2017

  Journalism Intern

  RedeTV! News Intern Producer.

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  Medialand

  Sept 2017 - Oct 2017

  Produtor

  Producer @ Criminal Investigation, broadcast on AXN and Netflix Brasil.

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  Vipado

  Nov 2017 - now

  Editor

  Create an editorial calendar for the websitePublisher on social media accountsPress relationship with PR agencies and entertainment marketExperience in covering events related to the entertainment market - festivals, concerts, art, and culture - travel and tourism, gastronomy, and technology.www.vipado.com.brInstagram.com/vipado

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  Sunset Comunicação

  Dec 2018 - Dec 2018

  Community Relationship Manager

  Community Manager for Seara

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  InPress Porter Novelli

  Nov 2020 - Apr 2021

  - Strategic content planning and creation of editorial publishing calendars for communication on LinkedIn- Elaboration and implementation of new digital strategies for different social networks- Mapping of influencers from the most diverse markets for relationship actions with the agency's clients -Planning and creating content strategies, budget and contract management, measurement and evaluation of results- Contact with advisors and influencers and Negotiation- Monitoring of actions / campaignsProjects developed with the following brands:(McDonald's, Ajinomoto, Roche, Editora Globo, GSK ,, Corteva, among others). Show less

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  LinkedIn

  May 2021 - now

  Since I took part in the creation of LinkedIn Creators Program, my goal and mission have been to help them build communities through conversations and editorial opportunities.- Creation of the LinkedIn for Creators Program in Brazil and support for expansion in Mexico.- Launching different Top Voices lists and supporting public figures who have migrated to LinkedIn, from influencers to artists.- Testing and interacting with the community management program, promoting improved content quality and networking for participants.- Engaging creators to increase the growth and engagement of their respective audiences.- Collaborating with internal teams to solve problems and ensure timely resolutions.- Using a data-driven approach to track the community's success in relation to members' objectives.- Working directly with publishers to distribute the best content from different segments. Show less

  • Latam Comms Lead @ HOLA ERG

    Aug 2023 - now

  • Creator Manager

    Apr 2023 - now

  • Associate Comunity Manager

    Oct 2021 - Apr 2023

  • Associate News Editor

    May 2021 - Oct 2021