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Yuni C.

Yuni C.

Digital Content Creator

Followers of Yuni C.1000 followers
location of Yuni C.New York, New York, United States

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  • Timeline

  • About me

    Digital Marketing | UX/UI Design | Product Marketing | Brand Development

  • Education

    • University of California, Berkeley

      2021 - 2021
      Summer The Structure and Interpretation of Computer Programs(CS61A) & Statistics(STAT2) A

    • Columbia University in the City of New York

      2019 - 2019
      Summer session photography I & introduction to the theory of film GPA 3.84

    • Columbia University in the City of New York

      2022 - 2024
      Master's degree Instructional Tech & Media Design GPA 4.0

      UX, UI, Web design, Digital Marketing

    • Huazhong University of Science and Technology

      2018 - 2022
      Bachelor's degree Broadcast Journalism GPA 3.86

      Activities and Societies: ·Deputy director of Publicity Department of student union of School of journalism，huazhong university of science and technology ·Member of Publicity Department of student union of Huazhong University of science and technology

  • Experience

    • ByteDance

      Oct 2019 - Apr 2020
      Digital Content Creator

      · Being as contents producer for one month, attainted 5w+ exposure in TTL and 1.3w+ exposure for the single sheet in max.

    • Liyang TV station

      Jan 2020 - Feb 2020
      Show Producer Intern

      · Help team to produce TV programs by photographing and editing.· Editing and typesetting official account to improve the exposure.

    • Ogilvy

      Jan 2020 - Feb 2020
      Account Executive Intern

      • Performed market research for toothpaste line.• Designed campaign proposal of GOLGATE amino toothpaste based on the data collected from market.• Performed male cosmetic market research based on collected data of market and consumer behavior, etc.

    • L'Oréal

      Apr 2020 - Jun 2020
      Marketing Intern

      • Completed multimedia product and consumer image research of Shu Uemura.• Supported data analysis for new product insight: figured out the 2018 - 2020 growth and sale tendency of the lip category and the sketches from company’s sales data base, extracted out the Top 10 sketches and completed the thorough analysis of their growth features and product characteristics• Performed campaign research of M•A•C Powder lipstick.

    • Tencent

      May 2020 - Aug 2020
      Product Marketing and Operation Intern

      • Screened, reviewed, modified, and published text and video content of Tencent News Health Channel's daily platform; average 600+ articles screened daily.• Assisted Tencent News Health Channel live broadcast planning, poster production, operation and interactive data analysis; supported 50+ live broadcasts.• Completed content data update and sorting of 15K+ articles on Tencent News Health Channel• Assisted in the selection & classification of KOL partnership and database; analyzed creator’s daily and monthly metrics.• Assisted in the selection, classification, re-weighting, maintenance, and update of Tencent news cooperation media.• Conducted daily real-time monitoring, screening and reporting of Tencent News social news hotspots.• Completed the in-depth product analysis of Toutiao and other information apps as well as in-depth industry analysis of major live broadcast apps and live broadcast industry, and put forward development suggestions for Tencent News. Show less

    • Cambly Inc.

      Sept 2020 - Jun 2021
      Content Marketing Creator

    • Riviera Events

      Oct 2020 - Feb 2021
      Digital Marketing Intern

      • Maintained and operated Stelliers and Riviera Events’ multi-media communication channels including Instagram, Facebook, Linkedin, Wechat, Email, etc; created 80+ posts in total.• Supported 2020 Stelliers Winners Announcement Ceremony through platform test, creation of printed media, online communications, and media data analysis.• Created Chinese and English company credentials for Riviera Events and provided related translation support to design team.• Collected and analyzed advertisement data of newsletter communication and social media engagement; created data review. Show less

    • Unilever

      Mar 2021 - Jul 2021
      Marketing Intern

      • With the Procurement and R&D team, developed products and concept boards for VSL Mom & Kid, Anti-glycation, Anti-aging, Sunblock, Lipstick, Repair Jelly, and Pregnancy collections.• Participated in the writing of questionnaires and the test sample design for Mom & Kid and Jelly product research. Assisted with data analysis of survey results and completed new product development proposals.• Involved in multiple Vaseline brand building proposals, analyzed the market and consumers and designed the products and campaign shown in deck for EVP.• Completed research and data analysis of competing products and various market, product ingredient and product design, etc.• Promoted Vaseline on Taobao & Tmall eCommerce platforms by creating ad copy, product demo videos, and creatives.• Monitored the daily media performance and E-commerce data, created the dashboards and conducted data analysis. Show less

    • Jelenew

      Jan 2022 - Jan 2023
      Marketing Associate

      - Event Marketing- Social Media Marketing- Paid Ads/SEO- Email Marketing- E-commerce- Website Optimization

    • Classover

      Jul 2022 - Sept 2022
      Marketing Analytics & UX/UI Design

      · Conducted UI & UX design of Classover’s web front page, exam preparation pages(mobile&web) and award page with Figma.· Designed the logo, posters, business card and world class schedule pages as well as other related contents for marketing with PS.· Conducted daily business & user data analysis in excel; assisted with daily platform operation and back-end data update.

    • WebServes

      Jun 2023 - Jul 2024
      Digital Marketing Coordinator

    • RubyLemon

      Sept 2023 - Jan 2024
      Digtial Marketing Assistant

      - Social Media- SEO (SEMrush)- Website Optimization UX/UI- SEM, Paid Ads

    • NU Media Holdings

      Jan 2024 - May 2024
      Digital Marketing

    • US Tiger Securities, Inc.

      Aug 2024 - Jan 2025
      Digital Marketing & Creative Design

      - Social Media MKT- Email MKT- Paid Ads/Paid Search- SEO/SEM- Event MKT- UX/UI, Web Design- Creative Design- KOL MKT- MKT Analytics

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Yuni C.
      Times Young Creative Award Excellent Award Peking University & WangWang ZhongShi media Group Dec 2020
    • Awarded to Yuni C.
      National College Student Network Digital Editing Competition 1st Place China Editorial Society Sep 2020
    • Awarded to Yuni C.
      National College Student Network Digital Editing Competition 3rd Place China Editorial Society Sep 2020
    • Awarded to Yuni C.
      National Undergraduate advertising competition Excellent Reward China Society for Higher Education Sep 2020
    • Awarded to Yuni C.
      National Undergraduate advertising competition 3rd place in Hubei Province China Society for Higher Education Jul 2020
    • Awarded to Yuni C.
      Public Advertising Huanghe Awards Excellent Reward CHINA ADVERTISING ASSOCIATION Jul 2020 http://www.chinaciaf.org/yellow_match-detail-25.html
    • Awarded to Yuni C.
      The best director reward of college student’s micro video competition in the 15th Film in ZHONGNAN film festival Zhongnan university of economics and law Dec 2019
    • Awarded to Yuni C.
      People's network scholarship outstanding financial media works award shortlisted work -
    • Awarded to Yuni C.
      Public Network Scholarship Excellent Fusion Media Work 2nd award Huazhong University of Science and Technology http://media.people.com.cn/GB/22114/150608/221847/435170/index.html