Shaun Thresher

Experience

• 

  Agora Financial

  Jan 2018 - Apr 2019

  In-House Copywriter

  Worked on customer retention. Produced $5 million in revenue from newsletter subscription renewals.

• 

  Peak Biome

  May 2019 - Mar 2021

  Copywriter

  Helped drive company growth from $0 to 7-figures in 90 days, by producing high-converting copy for a gut health supplement.Improved conversions by 36.44% and increased AOV by $6 through optimized sales copy.Led market research and product formulation of four nutritional supplements, delivering product differentiation in the market.

• 

  Onfolio Holdings, Inc (Nasdaq | ONFO)

  Jun 2021 - Jul 2022

  Increased email marketing revenue from $7k to $20k per month by optimizing email and customer segmentations.Led the development and launch of multi-channel marketing plans, driving traffic and customer engagement across social, paid media, SMS, and email. Promoted from copywriter to CMO, overseeing marketing strategies for multiple online properties and leading six marketing teams. Boosted Black Friday/Holiday revenue by 200% through data-driven email marketing and cross-promotional campaigns.

  • Fractional CMO

    Jan 2022 - Jul 2022

  • Freelance Copywriter

    Jun 2021 - Jan 2022
• 

  Vital Reaction

  Jul 2022 - Jun 2024

  Chief Executive Officer

  Stabilized monthly revenue, reducing volatility from $30k–$75k month-to month swings, and growing 8% over 24 months.Developed and launched new product lines, generating over $1.8 million in new sales, sold out an entire inbound shipment before arrival using an email promotion.Scaled paid media campaigns to a $20k/month budget, achieving a target $150 CPA for customer acquisition.Optimized email marketing, improving conversion rates from 0.6% to 3%, resulting in a 400% increase in conversions.Built strategic partnerships with health professionals and educational institutions, positioning the company as a thought leader in the molecular hydrogen space.Led a diverse team of 7 and managed external agencies, enhancing cross-functional collaboration through weekly 1:1 meetings, goal tracking, and structured planning.Guided the company through operational restructuring, improving P&L and capital allocation management. Show less

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  BioRevGrowth

  Sept 2024 - now

  Principal

  Site: https://www.biorevgrowth.com/BioRevGrowth is a life science consulting agency focused on growth and revenue. The idea for BioRevGrowth was incubated after witnessing biotechs & nutraceuticals fail to grow, not because of science, but from a messaging mis-match and lack of business sense.There is a deficit in how cutting-edge life science companies present themselves online. And in a world where reputation is critical, companies with the wrong strategy will get left behind. BioRevGrowth was established to assist smart companies unlock their full potential, by Shaun Thresher. Show less